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Book Part Impacts of Economic and Institutional Dynamics on New Media Applications Penetration: Sample Country Analysis(IGI Global, 2020) Benli,H.E.New media applications become vital in order to compete as a country and as human beings. Despite the positive impact and increasing global usage of new media applications, some countries have low new media applications penetration when others have high. This should be analyzed and evaluated within the countries' own macroeconomic and institutional dynamics. Dynamic motives as institutional, macroeconomic, infrastructural, and political factors heavily divined and also easily damage the current and future conditions of the countries. This work conceptually and concretely investigated the role of specific factors. Macroeconomic factors are determined as population, GDP growth rate, and population rate of the countries. Institutional factors are evaluated through political stability index, rule of law index, and civil liberties index of each sample country. Infrastructural factors, business environment, and investments were analyzed with looking at international internet bandwidth per internet users and competitiveness data for countries. © 2021, IGI Global.Book Part Citation - Scopus: 7The Synergy Between Tourism, Aviation, and Digital Transformation: a Path To Seamless Travel Experiences(IGI Global, 2024) Güzel,G.This chapter explores the profound impact of digital transformation on the tourism and aviation sectors, highlighting the necessity for a comprehensive digital strategy in response to global changes. The tourism industry, in particular, is undergoing a paradigm shift, leveraging technological advancements such as mobile applications, social media, and digital platforms to enhance customer satisfaction, experience, and overall competitiveness. Within the aviation sector, digital developments span smart maintenance, risk management, air traffic optimization, and customer relations, all aimed at improving operational efficiency and passenger experience. The interconnectedness of tourism and aviation is evident in the increasing role of air travel, accounting for over 52% of global tourist movements. The chapter delves into the historical evolution of this symbiotic relationship, emphasizing the pivotal role of innovations, increased connectivity, and affordability in fostering tourism growth. © 2024, IGI Global. All rights reserved.Book Part Online Social Networking and Romantic Relationships(IGI Global, 2022) Metin-Orta, IremWith the increased popularity of social media, social networking sites (SNSs) have received the attention of many scholars. In particular, researchers have focused on the impact of SNSs on interpersonal relationships. Accordingly, this chapter provides an overview of the extant literature concerning associations between the use of SNSs and romantic relationships. It provides empirical evidence on how social networking behaviors are influenced by adult attachment styles, and how social networking influences relationship constructs such as satisfaction, commitment, jealousy, and relationship dissolution. Furthermore, it presents previous research that emphasizes gender as a moderator in these relations. This chapter overall contributes to researchers and professionals in providing information on online social networking and emphasizing key romantic relationship constructs related to the use of SNSs. It also provides suggestions for future research. © 2025 Elsevier B.V., All rights reserved.Editorial Preface(IGI Global, 2020) Esiyok, E.Book Handbook of Research on New Media Applications in Public Relations and Advertising(IGI Global, 2020) Esiyok,E.As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today's consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners. © 2021 by IGI Global. All rights reserved.Book Part Psychological Benefits and Detrimental Effects of Online Social Networking(IGI Global, 2022) Orta, I.M.; Celik-Orucu, M.Ç.With the growing prevalence of wireless communication technologies, social networking sites (SNSs) such as Facebook, Twitter, etc. have become an important venues for interpersonal communication. This chapter provides a detailed overview of the current literature on online social networking with respect to its beneficial and detrimental effects on psychological wellbeing. In particular, it provides empirical evidence for the associations of SNS use with depression, self-esteem, loneliness, subjective wellbeing, social anxiety, attachment, personality traits, and addiction. Furthermore, it identifies the characteristics of individuals who are more prone to social networking, and presents possible mediators and moderators playing a role in the relationship between social networking and mental health. The chapter overall provides a comprehensive guideline to parents, researchers, educators, healthcare, and communication professionals to the issue of online social networking from a psychological perspective. © 2022 by IGI Global. All rights reserved.Book Part Gender Representation in New Media Through Global Calendar Photographs(IGI Global, 2020) Karabacak,Z.I.; Özgen,Ö.New media that enables access to more people is a preferred platform by Lavazza for bringing together consumers from all around the world within the framework of coffee culture by means of photography. Lavazza calendar photos (1993-2012) have been analysed using Dyer's non-verbal communication means and lines of appeal under the following headings: "Sexually Highlighted Female Body in Lavazza Calendar Photos, ″ "Different Sexual Orientations as Secondary Emphasis of Lavazza Calendar Photos, ″ "Idealized Body Look of Models of Lavazza Calendars, ″ "Roles of Women and Men in Family in Lavazza Calendar Photos, ″ "Queens and Superheroines in Lavazza Calendars, ″ "Widespread Representation of White Race in Lavazza Calendar Photos, ″ "Italian Cities and Italian Local and National Items in Lavazza Calendars, ″ "Signs of Different Geography, Culture and Life Styles in Lavazza Calendar Photos, ″ and "Lines of Appeal in Lavazza Calendar Photos.'' According to the findings, both non-verbal means of communication in terms of gender and lines of appeal in Lavazza calendar photos in new media have changed over the years. © 2021, IGI Global.Book Part Impacts of Economic and Institutional Dynamics on New Media Applications Penetration: Sample Country Analysis(IGI Global, 2022) Benli,H.E.New media applications become vital in order to compete as a country and as human beings. Despite the positive impact and increasing global usage of new media applications, some countries have low new media applications penetration when others have high. This should be analyzed and evaluated within the countries' own macroeconomic and institutional dynamics. Dynamic motives as institutional, macroeconomic, infrastructural, and political factors heavily divined and also easily damage the current and future conditions of the countries. This work conceptually and concretely investigated the role of specific factors. Macroeconomic factors are determined as population, GDP growth rate, and population rate of the countries. Institutional factors are evaluated through political stability index, rule of law index, and civil liberties index of each sample country. Infrastructural factors, business environment, and investments were analyzed with looking at international internet bandwidth per internet users and competitiveness data for countries. © 2023 by IGI Global. All rights reserved.Book Part Citation - Scopus: 2A Study on Influencers' Role in the Buying-Decision Process Within the Context of Word-Of Marketing: A Comparison Between Usa and Turkey(IGI Global, 2020) Medani,T.A.; Şahin,C.; Esiyok,E.The aim of this study is to explore influencers' role in buying-decision process within the context of word-of-mouth marketing and how it differs among different countries. Therefore, to make a comparison between the two countries, United States of America and Turkey are chosen. In the study, in-depth interview technique was used to obtain the data. Interviews were conducted with 20 participants who used Instagram and followed at least one influencer. Ten participants were from United States of America and 10 were from Turkey. In total, three themes were identified. Following the analysis, it was found that trust is very important. If the followers did not trust influencers, they would not prefer to buy or try the product that they have suggested. © 2021, IGI Global.Book Part Going Green: Adoption of Green Supply Chain Management Practices for Sustainable Development(IGI Global, 2025) Erkan, T.E.; Barre, A.S.Organizations are assessed for both their economic and sustainable development when it comes to their sustainable performance more so in the dynamic global supply chain management. There has been growing concern over the sustainability of the planet and corporate stakeholders are becoming more aware of the rising environmental concerns. A key strategy for global organizations in supply chain management for environmental awareness is the implementation of a green supply chain (GSC). Going green and the complete adoption of Green Supply chain is the pathway to global environmental solutions and a contributor to the achievement of sustainable development goals. This paper seeks to assess the impact of implementing GSC management practices on sustainable development. The study will reply on secondary data from available literature on the theme of green supply chain management and sustainable development. Data will be analysed using both quantitative and qualitative analysis techniques. © 2025, IGI Global Scientific Publishing. All rights reserved.
