Gender representation in new media through global calendar photographs

No Thumbnail Available

Date

2020

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

IGI Global

Open Access Color

OpenAIRE Downloads

OpenAIRE Views

Research Projects

Organizational Units

Thumbnail Image
Organizational Unit
Physics Group
Atılım University Physics Division was established with the purpose of educating the first-year students of the Engineering and other Departments by providing the general physics courses and, in addition, to make scientific and technological researches at the universal level. Now adays, Physics Division provide the students of Engineering, School of Aviation and Mathematics Departments with the general physics lectures having international education quality. We have in the Group the facilities of the mechanics and electricity laboratories, where the students have the opportunity to realize the practice of the theoretical knowledge in physics. Beside the compulsory courses (General Physics I and General Physics II) there are also elective courses offered by the Group. The faculty members in the Group, whose research interests and fields are given in web-page of the Group in details, perform theoretical as well as experimental researches and make publications in SSC-index journals. Graduate program, with master of sciences and doctorate degree courses and theses, is offered in different scientific areas (for details, see the web-page of the Division). In the Physcis Division there are 6 faculty members, five research assistants, and one technician.
Thumbnail Image
Organizational Unit
Public Relations and Advertising
(2000)
The Department of Public Relations and Advertising started its 4-year undergraduate degree program in 2000 under the School of Business. The Department of Public Relations and Advertising offers a program that stresses the skill of analytical thinking for students. The program is based on academic standpoints and supported by practices and new technologies. The department offers the opportunity to take elective courses from its own curriculum, or from other departments, in addition to theoretical and practical courses that complement each other. With a program offered in English, the Department of Public Relations and Advertising has mutual contracts with universities from Spain, the Netherlands and Finland within the scope of the “Erasmus Exchange Program”. In addition, the graduate degree program of “Public Relations and Advertising” under the Graduate School of social Sciences aims to sustain the continuity of undergraduate-level education and training, and to meet the demands of those pursuing to advance academically.

Journal Issue

Abstract

New media that enables access to more people is a preferred platform by Lavazza for bringing together consumers from all around the world within the framework of coffee culture by means of photography. Lavazza calendar photos (1993-2012) have been analysed using Dyer's non-verbal communication means and lines of appeal under the following headings: "Sexually Highlighted Female Body in Lavazza Calendar Photos, ″ "Different Sexual Orientations as Secondary Emphasis of Lavazza Calendar Photos, ″ "Idealized Body Look of Models of Lavazza Calendars, ″ "Roles of Women and Men in Family in Lavazza Calendar Photos, ″ "Queens and Superheroines in Lavazza Calendars, ″ "Widespread Representation of White Race in Lavazza Calendar Photos, ″ "Italian Cities and Italian Local and National Items in Lavazza Calendars, ″ "Signs of Different Geography, Culture and Life Styles in Lavazza Calendar Photos, ″ and "Lines of Appeal in Lavazza Calendar Photos.'' According to the findings, both non-verbal means of communication in terms of gender and lines of appeal in Lavazza calendar photos in new media have changed over the years. © 2021, IGI Global.

Description

Keywords

[No Keyword Available]

Turkish CoHE Thesis Center URL

Fields of Science

Citation

0

WoS Q

N/A

Scopus Q

N/A

Source

Handbook of Research on New Media Applications in Public Relations and Advertising

Volume

Issue

Start Page

433

End Page

450

URI

https://doi.org/10.4018/978-1-7998-3201-0.ch025
 https://hdl.handle.net/20.500.14411/7366

Collections

Scopus