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Conference Object Election Posters in Turkey: a Visual Communication Application(Singapore Management & Sports Science inst Pte Ltd, 2013) Toros, SecilVisual designs of posters are as important as their content. For that reason posters should be designed according to the graphic design principles in order to succeed in their political communication. Based on this proposition, this study analyses the election posters used by three major political parties in Turkey with a special focus on their use of graphic design principles. The evaluation scores showed that, the Justice and Development Party, AKP is the most successful party in employing the graphic design principles in their posters which is followed by the People's Republican Party, CHP and Nationalist Action Party MHP.Conference Object Citation - WoS: 1Innovative Marketing Strategies in Museums(Singapore Management & Sports Science inst Pte Ltd, 2013) Sahin, Gonca GuzelMuseums have been increasingly more important institutions for the social, cultural and economic life of human life and city life throughout the last centuries. There have been enormous developments on the understanding of the functioning and establishment of museum management and therefore this crucial sector has performed a great growth by adding a vast number of special museums of different kind such as art museums and children museums. This even more complex structure of museums in the modern era resulted in the inevitable need for new managerial strategies for better maintained museum infrastructures, well established audience communication relations, developing well exhibited collections and carefully administrating financial issues within the museums. Museums as responsible institutions within their own societies at national level and internationally, have to develop new marketing strategies constantly as there is a clear competition between museums at the same or different cities. These new marketing strategies in museum sector have to make it sure that the museums attract more visitors and to ensure visitor visits are valuable, meaningful and memorable.Conference Object Short Term Pragmatism or Long Term Ideologies: Identifying the Motivations of Voting Behaviour in Turkey With Sem(Singapore Management & Sports Science inst Pte Ltd, 2013) Toros, EmreThe main objective of this essay is to identify the motivations of voting behavior in Turkey as a function of long-term ideological and short-term pragmatic concerns. The following analysis reveals the fact the importance of these factors differ significantly for the Turkish voter and hence for the competing political parties. More specifically, where the AKP voters prioritize short term pragmatist evaluations, CHP and MHP voters utilize long term ideological assessments.
