Election Posters in Turkey: a Visual Communication Application

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2013

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Singapore Management & Sports Science inst Pte Ltd

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Department of Psychology
(2004)
The Atılım University Department of Psychology was founded in the year 2004, and is the first Department of Psychology at the Foundation Schools of Ankara. Our undergraduate program is accredited by FEDEK (The Association for Evaluation and Accreditation of University Programs in Mathematical, Natural and Social Sciences) until 2026. The aim of the department is to raise individuals who are experienced in psychological research and practices and equipped with professional ethics and theoretical knowledge. Our department allows our students to take courses in line with their interests and career goals with our wide range of elective courses on the sub-fields of psychology.

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Abstract

Visual designs of posters are as important as their content. For that reason posters should be designed according to the graphic design principles in order to succeed in their political communication. Based on this proposition, this study analyses the election posters used by three major political parties in Turkey with a special focus on their use of graphic design principles. The evaluation scores showed that, the Justice and Development Party, AKP is the most successful party in employing the graphic design principles in their posters which is followed by the People's Republican Party, CHP and Nationalist Action Party MHP.

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Turkarslan, Kutlu Kagan ORCID logo

Keywords

Political communication, Visual communication, Graphic design principles, Turkey, election posters

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International Conference on Management Innovation and Business Innovation (ICMIBI) -- APR 21-22, 2013 -- Singapore, SINGAPORE

Volume

15

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Start Page

563

End Page

567

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