Election Posters in Turkey: a Visual Communication Application

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2013

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Singapore Management & Sports Science inst Pte Ltd

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Department of Psychology
(2004)
The Atılım University Department of Psychology was founded in the year 2004, and is the first Department of Psychology at the Foundation Schools of Ankara. Our undergraduate program is accredited by FEDEK (The Association for Evaluation and Accreditation of University Programs in Mathematical, Natural and Social Sciences) until 2026. The aim of the department is to raise individuals who are experienced in psychological research and practices and equipped with professional ethics and theoretical knowledge. Our department allows our students to take courses in line with their interests and career goals with our wide range of elective courses on the sub-fields of psychology.
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Industrial Design
(2009)
World Design Organization, of which we are an institutional member, defines industrial design in a nutshell as “a trans-disciplinary profession that harnesses creativity to resolve problems and co-create solutions with the intent of making a product, system, service, experience or a business, better.” Industrial designers place people at the heart of the process. They perceive user needs in depth through empathy and apply a pragmatic, user-centered problem solving process to design products, systems, services and experiences. They are the strategic shareholders of the innovation process and are in a unique position to bridge the gap between various professional disciplines and commercial interests. They value the economic, social and environmental effects of their work, as well as its contributions in the creation of a better quality of life. Founded in 2009, our department offers mandatory professional courses, technical courses and professional elective courses to prepare our students to become well-equipped and competitive in their business life.

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Abstract

Visual designs of posters are as important as their content. For that reason posters should be designed according to the graphic design principles in order to succeed in their political communication. Based on this proposition, this study analyses the election posters used by three major political parties in Turkey with a special focus on their use of graphic design principles. The evaluation scores showed that, the Justice and Development Party, AKP is the most successful party in employing the graphic design principles in their posters which is followed by the People's Republican Party, CHP and Nationalist Action Party MHP.

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Turkarslan, Kutlu Kagan ORCID logo

Keywords

Political communication, Visual communication, Graphic design principles, Turkey, election posters

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International Conference on Management Innovation and Business Innovation (ICMIBI) -- APR 21-22, 2013 -- Singapore, SINGAPORE

Volume

15

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Start Page

563

End Page

567

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