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Article Citation - WoS: 2Citation - Scopus: 3A Hybrid Approach for Semantic Image Annotation(Ieee-inst Electrical Electronics Engineers inc, 2021) Sezen, Arda; Turhan, Cigdem; Sengul, GokhanIn this study, a framework that generates natural language descriptions of images within a controlled environment is proposed. Previous work on neural networks mostly focused on choosing the right labels and/or increasing the number of related labels to depict an image. However, creating a textual description of an image is a completely different phenomenon, structurally, syntactically, and semantically. The proposed semantic image annotation framework presents a novel combination of deep learning models and aligned annotation results derived from the instances of the ontology classes to generate sentential descriptions of images. Our hybrid approach benefits from the unique combination of deep learning and semantic web technologies. We detect objects from unlabeled sports images using a deep learning model based on a residual network and a feature pyramid network, with the focal loss technique to obtain predictions with high probability. The proposed framework not only produces probabilistically labeled images, but also the contextual results obtained from a knowledge base exploiting the relationship between the objects. The framework's object detection and prediction performances are tested with two datasets where the first one includes individual instances of images containing everyday scenes of common objects and the second custom dataset contains sports images collected from the web. Moreover, a sample image set is created to obtain annotation result data by applying all framework layers. Experimental results show that the framework is effective in this controlled environment and can be used with other applications via web services within the supported sports domain.Article Citation - WoS: 13Citation - Scopus: 24A Combined Approach for Customer Profiling in Video on Demand Services Using Clustering and Association Rule Mining(Ieee-inst Electrical Electronics Engineers inc, 2020) Guney, Sinem; Peker, Serhat; Turhan, CigdemThe purpose of this paper is to propose a combined data mining approach for analyzing and profiling customers in video on demand (VoD) services. The proposed approach integrates clustering and association rule mining. For customer segmentation, the LRFMP model is employed alongside the k-means and Apriori algorithms to generate association rules between the identified customer groups and content genres. The applicability of the proposed approach is demonstrated on real-world data obtained from an Internet protocol television (IPTV) operator. In this way, four main customer groups are identified: "high consuming-valuable subscribers", "less consuming subscribers","less consuming-loyal subscribers" and "disloyal subscribers". In detail, for each group of customers, a different marketing strategy or action is proposed, mainly campaigns, special-day promotions, discounted materials, offering favorite content, etc. Further, genres preferred by these customer segments are extracted using the Apriori algorithm. The results obtained from this case study also show that the proposed approach provides an efficient tool to form different customer segments with specific content rental characteristics, and to generate useful association rules for these distinct groups. The proposed combined approach in this research would be beneficial for IPTV service providers to implement effective CRM and customer-based marketing strategies.
