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  • Article
    Citation - WoS: 14
    Citation - Scopus: 18
    Online Purchase Behaviour Among Professionals: a Socio-Demographic Perspective for Turkey
    (Routledge Journals, Taylor & Francis Ltd, 2014) Akman, Ibrahim; Rehan, Mohammad
    This study reports the findings of a survey concerning the impact of professionals' selected socio-demographic factors with regard to their online purchasing behaviour in Turkey, since this consumer group plays an important role in adopting new technologies in societies. The survey has been conducted using a 'face-to-face interview' approach during an IT event. To keep in line with the available literature, gender, age, education level, income and daily Internet usage, constitute the socio-demographic variants for this study. Five hypotheses were constructed to investigate the nature of the relationship between the socio-demographic factors and the usage of online purchasing. The chi-square method was selected to test the hypotheses. According to the test results, age, income and education level have a significant impact on the online purchasing behaviour of professionals.
  • Article
    Citation - WoS: 3
    Citation - Scopus: 6
    The Predictive Impact of Socio-Demographic and Behavioural Factors on Professionals' E-Commerce Attitudes
    (Academic Journals, 2010) Akman, Ibrahim; Rehan, Mohammad; Information Systems Engineering; Computer Engineering
    This paper first reviews the e-commerce issues in general and then gives a detailed report of the findings of a survey concerning how sociodemographic (gender and income) and behavioural (computer experience and average daily use of the Internet) factors influence e-commerce attitude of professionals. The survey was conducted among professionals from the government and private sectors. The results indicated that income is significantly related to the usage of e-commerce. Additionally, computer experience and average daily use of the internet were found to be significant in explaining usage reason for e-commerce users whereas the variable income was found to be significant in explaining nonusage reason for e-commerce nonusers.