Online Purchase Behaviour Among Professionals: a Socio-Demographic Perspective for Turkey

Abstract

This study reports the findings of a survey concerning the impact of professionals' selected socio-demographic factors with regard to their online purchasing behaviour in Turkey, since this consumer group plays an important role in adopting new technologies in societies. The survey has been conducted using a 'face-to-face interview' approach during an IT event. To keep in line with the available literature, gender, age, education level, income and daily Internet usage, constitute the socio-demographic variants for this study. Five hypotheses were constructed to investigate the nature of the relationship between the socio-demographic factors and the usage of online purchasing. The chi-square method was selected to test the hypotheses. According to the test results, age, income and education level have a significant impact on the online purchasing behaviour of professionals.