Online purchase behaviour among professionals: a socio-demographic perspective for Turkey

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2014

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Routledge Journals, Taylor & Francis Ltd

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Information Systems Engineering
Information Systems is an academic and professional discipline which follows data collection, utilization, storage, distribution, processing and management processes and modern technologies used in this field. Our department implements a pioneering and innovative education program that aims to raise the manpower, able to meet the changing and developing needs and expectations of our country and the world. Our courses on current information technologies especially stand out.
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Computer Engineering
(1998)
The Atılım University Department of Computer Engineering was founded in 1998. The department curriculum is prepared in a way that meets the demands for knowledge and skills after graduation, and is subject to periodical reviews and updates in line with international standards. Our Department offers education in many fields of expertise, such as software development, hardware systems, data structures, computer networks, artificial intelligence, machine learning, image processing, natural language processing, object based design, information security, and cloud computing. The education offered by our department is based on practical approaches, with modern laboratories, projects and internship programs. The undergraduate program at our department was accredited in 2014 by the Association of Evaluation and Accreditation of Engineering Programs (MÜDEK) and was granted the label EUR-ACE, valid through Europe. In addition to the undergraduate program, our department offers thesis or non-thesis graduate degree programs (MS).

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Abstract

This study reports the findings of a survey concerning the impact of professionals' selected socio-demographic factors with regard to their online purchasing behaviour in Turkey, since this consumer group plays an important role in adopting new technologies in societies. The survey has been conducted using a 'face-to-face interview' approach during an IT event. To keep in line with the available literature, gender, age, education level, income and daily Internet usage, constitute the socio-demographic variants for this study. Five hypotheses were constructed to investigate the nature of the relationship between the socio-demographic factors and the usage of online purchasing. The chi-square method was selected to test the hypotheses. According to the test results, age, income and education level have a significant impact on the online purchasing behaviour of professionals.

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Keywords

online purchasing, gender, age, education, income, Internet

Turkish CoHE Thesis Center URL

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Citation

16

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Scopus Q

Q1

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Volume

27

Issue

1

Start Page

689

End Page

699

URI

https://doi.org/10.1080/1331677X.2014.975921
 https://hdl.handle.net/20.500.14411/85

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