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Article Citation - WoS: 20Citation - Scopus: 31'what If This Is My Last Chance?' : Developing a Last-Chance Tourism Motivation Model(Elsevier, 2020) Kucukergin, Kemal Gurkan; Gurlek, MertVisiting disappearing attractions before they are gone has recently become a motivation for some tourists. From this viewpoint, the purpose of this study is to identify the precursory role of environmental consciousness in the determination of motivations concerning local attractions within the scope of last-chance tourism and the impacts of such elements of motivation on place satisfaction and recommendation. To this end, the study was conducted with 352 domestic tourists visiting Lake Salda, and the research model was tested based on Partial Least Square Structural Equation Modelling. The results indicate that environmental consciousness has a positive impact on all elements of motivation. Natural reflection, last-chance experience as well as fascination also have a positive impact on place satisfaction. Likewise, joining the story of the destination, fascination and place satisfaction are shown to have a positive impact on recommendation. The findings are further examined in detail using the importance-performance map analysis method.Article Citation - WoS: 12Citation - Scopus: 13Are Tourists Afraid of the Unknown? Examining the Role of Travel Constraints and Tourist Xenophobia With Symmetric and Asymmetric Perspectives(Elsevier Science inc, 2023) Dedeoglu, Bekir Bora; Bogan, Erhan; Kucukergin, Kemal Gurkan; Birinci, Muhammet CenkThis study aims to investigate the role of tourists' xenophobia and travel constraints in terms of affecting image and choice of a given destination within the framework of generations. Although many existing studies have examined destination preference from different perspectives, the lack of analyses with specific references to generations and tourist xenophobia is striking. Therefore, it is believed that studying these structures on the basis of the complexity perspective paves the way for providing specific suggestions to researchers and destination management organizations. To this end and specifically, this study endeavors to reveal the importance of ele-ments influencing the intention of potential Turkish tourists to visit France as a target destination using sym-metric and asymmetric models.Article Citation - WoS: 26Citation - Scopus: 25How Can the Subjective Well-Being of Nurses Be Predicted? Understanding the Mediating Effect of Psychological Distress, Psychological Resilience and Emotional Exhaustion(Emerald Group Publishing Ltd, 2022) Anasori, Elham; Kucukergin, Kemal Gurkan; Soliman, Mohammad; Tulucu, Fadime; Altinay, LeventPurpose This paper aims to examine the relationships among work-family conflict (WFC), cognitive regulation, psychological resilience (PR), psychological distress (PD), emotional exhaustion (EE) and subjective well-being (SWB) in a very complex model based on job demands-resources. Also, mediator roles of PD, PR and EE are analyzed. Design/methodology/approach Data for the study were collected from 158 full-time nurses working in two hospitals in North Cyprus. Partial Least Squares-Structural Equation Modelling (PLS-SEM) was used to test the model. Findings The authors' findings reveal that cognitive emotion regulation reduces employees' WFC. WFC also has a negative effect on employees' SWB directly and through the mediating role of EE. However, the role of PR in the relationship between cognitive emotion regulation and PD was not significant. Originality/value The study adds the original views for hospitals and service providers to recognize the factors which exert detrimental effects on employees' mental health and also the factors which help them to tackle the harsh situation specifically in the time of crisis. Theoretical and practical implications are provided in the study.Article Citation - WoS: 76Citation - Scopus: 109Effect of Social Media Sharing on Destination Brand Awareness and Destination Quality(Sage Publications Ltd, 2020) Dedeoglu, Bekir Bora; van Niekerk, Mathilda; Kucukergin, Kemal Gurkan; De Martino, Marcella; Okumus, FevziThis study examines the effect of social media sharing on tourism destination brand awareness and destination natural and service quality and also examines the moderating roles of country of origin (COI; macro and micro) image on destination natural and service quality. Data were collected from 568 domestic and international tourists who have visited Alanya, Turkey. Relationships in the study were examined through structural equation modeling. As one of the components of social media sharing, participant sharing positively affects destination brand awareness, whereas any significant effect of nonparticipant sharing on destination brand awareness was not found. Destination brand awareness positively influences tourist perceptions of both destination service quality and destination natural quality. COI image moderates most of the relationships.Article Citation - WoS: 2Citation - Scopus: 2How Much Similarity Is Good? the Effect of Similarity and Crowding on Place Satisfaction(Routledge Journals, Taylor & Francis Ltd, 2024) Kucukergin, Kemal Gurkan; Koc, BurcuThe relationship between perceived similarity, crowdedness and tourists' evaluations of their experience has been largely neglected by research into the destination social servicescape. This study therefore examines this relationship to fill the gap in the literature. Data were collected from 282 tourists in Pamukkale, Turkey. PLS-SEM and fsQCA were combined to identify the symmetric and asymmetric effects of the destination social servicescape. The PLS-SEM results showed that demographic similarity significantly increased place satisfaction, whereas psychographic similarity and perceived crowdedness had no effect. The study also used fsQCA to investigate how crowdedness and similarity predict place satisfaction in combination with income, age, education, and gender. The analysis identified five different models of place satisfaction by combining different demographic factors.Article Citation - WoS: 23Does a Highly Standardized International Advertising Campaign Contribute To the Enhancement of Destination Image? Evidence From Turkey(Emerald Group Publishing Ltd, 2022) Uner, M. Mithat; Karatepe, Osman M.; Cavusgil, S. Tamer; Kucukergin, Kemal GurkanPurpose - Does a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey's Home Global Image Campaign, the authors investigate this fundamental question. This would help the authors to understand whether there are significant differences in cognitive and affective image among tourist groups in Europe in a destination where there is a highly standardized international advertising campaign. Design/methodology/approach - Data collected from British, German, French and Italian tourists through the official Twitter account of the Turkish Ministry of Culture and Tourism (TMCT) were used to carry out the quantitative analysis. Analysis of variance test was performed to assess the differences in nationalities. The Scheffe test was also applied as a post hoc comparison. Findings - Cognitive image attributes such as "good value for money," "good climate," "interesting and friendly people," "beautiful scenery and natural attractions," "interesting cultural attractions," "appealing local food (cuisine)" and "hygiene and cleanliness" are found to be less favorable in the perceptions of French tourists than those of British, German and Italian tourists. British, German and Italian tourists perceive Turkey as a more pleasant destination than French tourists. Overall, the findings suggest that a highly standardized international advertising campaign fails to boost the destination image for all nationalities. Practical implications -The TMCT officials should use the adaptation strategy in international advertising campaigns since the findings denote that the "one-size-fits all" approach is problematic. The TMCT should support and promote environmental sustainability efforts and green hotel practices to attract more tourists and use them in different communication channels. Originality/value - Assessment of affective and cognitive destination images (differences) is still an unresolved issue in the destination management and marketing literature. It seems that there is no empirical study investigating the cognitive and affective image attributes of a destination based on standardization versus adaptation approaches. This paper makes a contribution to the current literature by demonstrating that using the same image campaign in different markets is a practice that fails to achieve the intended goals.Article Citation - WoS: 3Citation - Scopus: 3Prediction of Tourists' Intention Toward Domestic Vs International Destinations in Post-Covid Recovery: the Role of Covid-19, Future Anxiety and Solidarity(Emerald Group Publishing Ltd, 2024) Kucukergin, Kemal Gurkan; Ozekici, Yakup Kemal; Sahin, Gonca GuzelPurposeThis paper aims to investigate, upon taking into consideration both symmetric and asymmetric effects, how the economic and psychological impact of the coronavirus disease 2019 (COVID-19) pandemic, solidarity and future anxiety affect travel intention and the willingness to support a destination (WSD). Furthermore, the study sheds light on whether these relationships vary between domestic and international destinations.Design/methodology/approachThe data are collected from 379 potential tourists. To detect and analyze the symmetrical and asymmetric effects, the covariance-based structural equation modeling (CB-SEM) and the fuzzy-set qualitative comparative analysis (fsQCA) are employed, respectively.FindingsIt is observed that, whereas only the effects of solidarity on travel intention and WSD differ in the CB-SEM, the fsQCA results include different recipes for the two groups.Originality/valueThere has not been much research done yet on the influence of future anxiety on tourists' decisions. Furthermore, it has not been thoroughly investigated whether solidarity has a different function for destinations within and outside of the country. In this respect, the study of both symmetric and asymmetric effects represents an important contribution to the literature.Article Citation - WoS: 18Citation - Scopus: 25How Destructive Are Negative Tourist-To Interactions Despite the Mitigating Effect of Optimism?(Elsevier, 2022) Koc, Burcu; Kucukergin, Kemal Gurkan; Dimanche, FredericThis study examined the relationship between negative tourist-to-tourist interaction (NTTI) and tourist emotions, intention to recommend, and revisit intention, based on the stimulus-organism-response paradigm and service dominant logic. It also investigated the moderating effect of optimism in the relationship between NTTI and tourist emotions to highlight the importance of optimism in tourist behavior in COVID-19 times. Data were collected through a survey form from 256 domestic tourists visiting Pamukkale travertines and archaeological site, one of Turkey's leading attractions. The research hypotheses were tested using Partial Least Squares Structural Equation Modeling. The data analysis revealed that NTTI significantly affects tourist emotions. Unpleasantness had a negative and significant effect on intention to recommend, while joy had a positive and significant effect. Besides, joy and positive surprise affected revisit intention positively and significantly. Joy and unpleasantness mediated the relationship between NTTI and intention to recommend. Finally, optimism moderated the relationships between NTTI and joy and NTTI and positive surprise.Article Citation - WoS: 22Citation - Scopus: 24The Role of Covid-19 Anxiety and Social Contact Within Technology Readiness and Acceptance Model for Virtual Reality(Sage Publications Ltd, 2023) Ozekici, Yakup Kemal; Kucukergin, Kemal GurkanThis research aims to question the current threats posed by COVID-19 anxiety and the concept of social contact brought up by the pandemic, with the goal of extending the TRAM model within the context of tourism and virtual reality (VR). The sample of the study comprises of 300 participants taking part in a touristic activity within the last year and experiencing the lockdown period. Partial Least Squares Structural Equation Modeling (PLS-SEM) is used for data analysis. According to the findings, COVID-19 anxiety significantly enhances attitudes toward VR, social contact as a tourist role, and perceived usefulness (PU) toward VR. However, social contact is shown not to have a significant effect on attitudes toward VR. Lastly, technological readiness predicts perceived ease of use (PEOU) and PU of VR. The two, in turn, affect attitudes toward virtual reality technology (AVR), which positively affects behavioral intention toward virtual reality technology, namely, BIVR. Insights derived from the study extend present knowledge concerning TRAM, COVID-19 anxiety, virtual reality, social contact as a value, and provide various recovery marketing-oriented strategies for tourism professionals.Article Citation - WoS: 14Citation - Scopus: 31Does a Highly Standardized International Advertising Campaign Contribute To the Enhancement of Destination Image? Evidence From Turkey(Emerald Group Publishing Ltd, 2023) Uner, M. Mithat; Karatepe, Osman M.; Cavusgil, S. Tamer; Kucukergin, Kemal GurkanPurposeDoes a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey's Home Global Image Campaign, the authors investigate this fundamental question. This would help the authors to understand whether there are significant differences in cognitive and affective image among tourist groups in Europe in a destination where there is a highly standardized international advertising campaign.Design/methodology/approachData collected from British, German, French and Italian tourists through the official Twitter account of the Turkish Ministry of Culture and Tourism (TMCT) were used to carry out the quantitative analysis. Analysis of variance test was performed to assess the differences in nationalities. The Scheffe test was also applied as a post hoc comparison.FindingsCognitive image attributes such as "good value for money," "good climate," "interesting and friendly people," "beautiful scenery and natural attractions," "interesting cultural attractions," "appealing local food (cuisine)" and "hygiene and cleanliness" are found to be less favorable in the perceptions of French tourists than those of British, German and Italian tourists. British, German and Italian tourists perceive Turkey as a more pleasant destination than French tourists. Overall, the findings suggest that a highly standardized international advertising campaign fails to boost the destination image for all nationalities.Practical implicationsThe TMCT officials should use the adaptation strategy in international advertising campaigns since the findings denote that the "one-size-fits all" approach is problematic. The TMCT should support and promote environmental sustainability efforts and green hotel practices to attract more tourists and use them in different communication channels.Originality/valueAssessment of affective and cognitive destination images (differences) is still an unresolved issue in the destination management and marketing literature. It seems that there is no empirical study investigating the cognitive and affective image attributes of a destination based on standardization versus adaptation approaches. This paper makes a contribution to the current literature by demonstrating that using the same image campaign in different markets is a practice that fails to achieve the intended goals.
