'What if this is my last chance?' : Developing a last-chance tourism motivation model

Abstract

Visiting disappearing attractions before they are gone has recently become a motivation for some tourists. From this viewpoint, the purpose of this study is to identify the precursory role of environmental consciousness in the determination of motivations concerning local attractions within the scope of last-chance tourism and the impacts of such elements of motivation on place satisfaction and recommendation. To this end, the study was conducted with 352 domestic tourists visiting Lake Salda, and the research model was tested based on Partial Least Square Structural Equation Modelling. The results indicate that environmental consciousness has a positive impact on all elements of motivation. Natural reflection, last-chance experience as well as fascination also have a positive impact on place satisfaction. Likewise, joining the story of the destination, fascination and place satisfaction are shown to have a positive impact on recommendation. The findings are further examined in detail using the importance-performance map analysis method.