4 results
Search Results
Now showing 1 - 4 of 4
Article Citation - WoS: 89Citation - Scopus: 105Industry 4.0 Technologies, Sustainable Operations Practices and Their Impacts on Sustainable Performance(Elsevier Sci Ltd, 2023) Yavuz, Oguzhan; Uner, M. Mithat; Okumus, Fevzi; Karatepe, Osman M.Using a natural resource-based view and technology-organization-environment framework as the theoretical focus, this paper develops and tests a research model in which sustainable operations practices mediate the impact of industry 4.0 technologies on sustainable performance. The model also tests sustainable operations practices as a moderator of the effect of industry 4.0 technologies on sustainable performance. Data obtained from 302 participants in Turkey's technology development regions were utilized to gauge the aforesaid linkages via partial least squares structural equation modeling. As predicted, sustainable operations practices mediate the influence of industry 4.0 technologies on sustainable performance. Contrary to the study prediction, sustainable operations practices do not significantly moderate the impact of industry 4.0 technologies on sustainable performance. Theoretical and practical implications are discussed and future research directions are offered.Article Citation - WoS: 1Citation - Scopus: 1Is Green Servant Leadership a Stronger Predictor of Green Work Engagement and Task-Related Proactive Behaviour Compared to Green Transformational Leadership(Routledge Journals, Taylor & Francis Ltd, 2025) Yorulmaz, Ali Cenk; Uner, M. Mithat; Rescalvo-Martin, Elisa; Karatepe, Tuna; Saydam, Mehmet Bahri; Karatepe, Osman M.The pertinent literature is devoid of research regarding the effects of green servant leadership (GSL) and green transformational leadership (GTL) simultaneously on green work engagement (GWE) and task-related pro-environmental behaviour (TPEB) and GWE as a mediator in the previously discussed associations. Therefore, drawing from social exchange and job demands-resources theories, our paper develops and tests a research model that investigates the interrelationships of GSL, GTL, GWE, and TPEB. Data were gathered from hotel employees in Ankara, T & uuml;rkiye. The hypotheses were tested using partial least squares structural equation modelling. The results suggest that the positive influence of GSL on GWE is stronger than the positive influence of GTL on GWE. As expected, GWE mediates the effects of GSL and GTL on TPEB. More importantly, the indirect positive influence of GSL on TPEB via GWE is stronger than the indirect positive influence of GTL.Article Citation - WoS: 14Citation - Scopus: 31Does a Highly Standardized International Advertising Campaign Contribute To the Enhancement of Destination Image? Evidence From Turkey(Emerald Group Publishing Ltd, 2023) Uner, M. Mithat; Karatepe, Osman M.; Cavusgil, S. Tamer; Kucukergin, Kemal GurkanPurposeDoes a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey's Home Global Image Campaign, the authors investigate this fundamental question. This would help the authors to understand whether there are significant differences in cognitive and affective image among tourist groups in Europe in a destination where there is a highly standardized international advertising campaign.Design/methodology/approachData collected from British, German, French and Italian tourists through the official Twitter account of the Turkish Ministry of Culture and Tourism (TMCT) were used to carry out the quantitative analysis. Analysis of variance test was performed to assess the differences in nationalities. The Scheffe test was also applied as a post hoc comparison.FindingsCognitive image attributes such as "good value for money," "good climate," "interesting and friendly people," "beautiful scenery and natural attractions," "interesting cultural attractions," "appealing local food (cuisine)" and "hygiene and cleanliness" are found to be less favorable in the perceptions of French tourists than those of British, German and Italian tourists. British, German and Italian tourists perceive Turkey as a more pleasant destination than French tourists. Overall, the findings suggest that a highly standardized international advertising campaign fails to boost the destination image for all nationalities.Practical implicationsThe TMCT officials should use the adaptation strategy in international advertising campaigns since the findings denote that the "one-size-fits all" approach is problematic. The TMCT should support and promote environmental sustainability efforts and green hotel practices to attract more tourists and use them in different communication channels.Originality/valueAssessment of affective and cognitive destination images (differences) is still an unresolved issue in the destination management and marketing literature. It seems that there is no empirical study investigating the cognitive and affective image attributes of a destination based on standardization versus adaptation approaches. This paper makes a contribution to the current literature by demonstrating that using the same image campaign in different markets is a practice that fails to achieve the intended goals.Article Citation - WoS: 23Does a Highly Standardized International Advertising Campaign Contribute To the Enhancement of Destination Image? Evidence From Turkey(Emerald Group Publishing Ltd, 2022) Uner, M. Mithat; Karatepe, Osman M.; Cavusgil, S. Tamer; Kucukergin, Kemal GurkanPurpose - Does a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey's Home Global Image Campaign, the authors investigate this fundamental question. This would help the authors to understand whether there are significant differences in cognitive and affective image among tourist groups in Europe in a destination where there is a highly standardized international advertising campaign. Design/methodology/approach - Data collected from British, German, French and Italian tourists through the official Twitter account of the Turkish Ministry of Culture and Tourism (TMCT) were used to carry out the quantitative analysis. Analysis of variance test was performed to assess the differences in nationalities. The Scheffe test was also applied as a post hoc comparison. Findings - Cognitive image attributes such as "good value for money," "good climate," "interesting and friendly people," "beautiful scenery and natural attractions," "interesting cultural attractions," "appealing local food (cuisine)" and "hygiene and cleanliness" are found to be less favorable in the perceptions of French tourists than those of British, German and Italian tourists. British, German and Italian tourists perceive Turkey as a more pleasant destination than French tourists. Overall, the findings suggest that a highly standardized international advertising campaign fails to boost the destination image for all nationalities. Practical implications -The TMCT officials should use the adaptation strategy in international advertising campaigns since the findings denote that the "one-size-fits all" approach is problematic. The TMCT should support and promote environmental sustainability efforts and green hotel practices to attract more tourists and use them in different communication channels. Originality/value - Assessment of affective and cognitive destination images (differences) is still an unresolved issue in the destination management and marketing literature. It seems that there is no empirical study investigating the cognitive and affective image attributes of a destination based on standardization versus adaptation approaches. This paper makes a contribution to the current literature by demonstrating that using the same image campaign in different markets is a practice that fails to achieve the intended goals.
