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Subject: human computer interaction

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    Conference Object
    Neuronavigation systems and passive usage problem;
    (Institute of Electrical and Electronics Engineers Inc., 2017) Cagiltay,N.; Topalli,D.; Borcek,A.O.; Tokdemir,G.; Maras,H.; Tonbul,G.; Aydin,E.
    Nowadays, neuronavigation systems are used in brain surgery procedures, known as a technology to help the surgeon during the operational period. However, the surgeons have faced several problems with the existing systems. Some of these problems are related to the systems software and user interfaces. In this study, such problems are examined and the 'Passive Usage' term is added to the literature by establishing a connection between the problems of endoscopic surgical procedures and similar issues occurred in other domains. The passive usage problem is generalized on different domains for the first time with this study. The results of the study expected to gather up the similar passive usage problems experienced in different domains. Accordingly, the methodologies and studies that are conducted in different research areas may lead to eliminate the Passive Usage problems efficiently. © 2016 IEEE.
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    Conference Object
    Citation - WoS: 1
    Neuronavigation Systems and Passive Usage Problem
    (Ieee, 2015) Cagiltay, Nergiz; Topalli, Damla; Borcek, Alp Ozgun; Tokdemir, Gul; Maras, Hakan; Tonbul, Gokcen; Aydin, Elif
    Nowadays, neuronavigation systems are used in brain surgery procedures, known as a technology to help the surgeon during the operational period. However, the surgeons have faced several problems with the existing systems. Some of these problems are related to the systems software and user interfaces. In this study, such problems are examined and the "Passive Usage" term is added to the literature by establishing a connection between the problems of endoscopic surgical procedures and similar issues occurred in other domains. The passive usage problem is generalized on different domains for the first time with this study. The results of the study expected to gather up the similar passive usage problems experienced in different domains. Accordingly, the methodologies and studies that are conducted in different research areas may lead to eliminate the Passive Usage problems efficiently.
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    Article
    Citation - WoS: 16
    Citation - Scopus: 20
    The Effects of the Content Elements of Online Banner Ads on Visual Attention: Evidence From An-Eye Study
    (Mdpi, 2021) Peker, Serhat; Menekse Dalveren, Gonca Gokce; Inal, Yavuz
    The aim of this paper is to examine the influence of the content elements of online banner ads on customers' visual attention, and to evaluate the impacts of gender, discount rate and brand familiarity on this issue. An eye-tracking study with 34 participants (18 male and 16 female) was conducted, in which the participants were presented with eight types of online banner ads comprising three content elements-namely brand, discount rate and image-while their eye movements were recorded. The results showed that the image was the most attractive area among the three main content elements. Furthermore, the middle areas of the banners were noticed first, and areas located on the left side were mostly noticed earlier than those on the right side. The results also indicated that the discount areas of banners with higher discount rates were more attractive and eye-catching compared to those of banners with lower discount rates. In addition to these, the participants who were familiar with the brand mostly concentrated on the discount area, while those who were unfamiliar with the brand mostly paid attention to the image area. The findings from this study will assist marketers in creating more effective and efficient online banner ads that appeal to customers, ultimately fostering positive attitudes towards the advertisement.