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Article Citation - WoS: 6Citation - Scopus: 7How To Run the Show? the Differential Effects of Negative Campaigning(Routledge Journals, Taylor & Francis Ltd, 2017) Toros, EmreAlthough the academic literature on negative campaigning is growing, more research is needed to contribute to the theoretical and empirical knowledge on the phenomenon. Accordingly, this article examines the impact of negative political messages on political trust in Turkey. The findings indicate that although exposure to negativity alters the trust level of the citizens, this impact is not uniform and dependent on party identifications.
