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Now showing 1 - 7 of 7
  • Conference Object
    Citation - WoS: 1
    Crm System Implementation in a Multinational Enterprise
    (Springer-verlag Berlin, 2009) Mishra, Alok; Mishra, Deepti
    The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they embrace CRM as a core business strategy. CRM an integration of information technology and relationship marketing provides the infrastructure that facilitates long-term relationship building with customers at an enterprise-wide level. Successful CRM implementation is a complex, expensive and rarely technical projects. This paper presents the successful implementation of CRM in a multinational organization. This study will facilitate in understanding transition, constraints and implementation of CRM in multinational enterprises.
  • Conference Object
    Citation - Scopus: 1
    Crm System Implementation in a Multinational Enterprise
    (2009) Mishra,A.; Mishra,D.
    The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they embrace CRM as a core business strategy. CRM an integration of information technology and relationship marketing provides the infrastructure that facilitates long-term relationship building with customers at an enterprise-wide level. Successful CRM implementation is a complex, expensive and rarely technical projects. This paper presents the successful implementation of CRM in a multinational organization. This study will facilitate in understanding transition, constraints and implementation of CRM in multinational enterprises. © Springer-Verlag 2009.
  • Article
    Citation - WoS: 3
    Citation - Scopus: 7
    Erp System Implementation in Fmcg Sector
    (Univ Osijek, Tech Fac, 2010) Mishra, Alok; Mishra, Deepti; Computer Engineering; Software Engineering
    Today's businesses have become extremely complex. Enterprise Resource Planning (ERP) systems can help enterprises to reduce operating costs, generate more accurate forecasts of demand, accelerate production cycles and enhance customer service. This paper reports challenges, opportunities and outcome of ERP implementation in a top Fast Moving Consumer Goods (FMCG) house in South-East Asia with diversified interests in varied businesses. This study will facilitate the understanding of the transition, constraints and implementation of ERP in this sector and also provide guidelines from lessons learned in this regard to researchers and practising managers.
  • Article
    Citation - WoS: 20
    Citation - Scopus: 48
    Customer Relationship Management: Implementation Process Perspective
    (Budapest Tech, 2009) Mishra, Alok; Mishra, Deepti; Computer Engineering; Software Engineering
    Customer relationship management (CRM) can help organizations manage customer interactions more effectively to maintain competitiveness in the present economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they adopted CRM as a core business strategy and invested heavily. CRM, an integration of information technology and relationship marketing, provides the infrastructure that facilitates long-term relationship building with customers at an enterprise-wide level. Successful CRM implementation is a complex, expensive and rarely technical projects. This paper presents the successful implementation of CRM from process perspective in a trans-national organization with operations in different segments. This study will aid in understanding transition, constraints and the implementation process of CRM in such organizations.
  • Article
    Citation - WoS: 4
    Citation - Scopus: 3
    A Legal Business Information System: Implementation Process Context
    (Budapest Tech, 2011) Mishra, Alok; Mishra, Deepti; Computer Engineering; Software Engineering
    Information Technology (IT) is fast becoming useful in implementing time, case, manpower and cost management strategies within judicial services. The legal system environment has adopted IT not just to save costs and time but also to give organizations a competitive edge and to ensure security as well. The Legal Business Information System is a fully operational and integrated system for a legal department. The mission of the department is to provide innovative and quality services in insolvency and trustee matters. Very few legal business information system implementations are documented in literature. Therefore this paper will facilitate understanding of system implementation in this sector.
  • Conference Object
    Citation - WoS: 3
    Erp System Implementation: an Oil and Gas Exploration Sector Perspective
    (Springer-verlag Berlin, 2009) Mishra, Alok; Mishra, Deepti
    Enterprise Resource Planning (ERP) systems provide integration and optimization of various business processes which leads to improved planning and decision quality, smoother coordination between business units resulting in higher efficiency, and quicker response time to customer demands and inquiries. This paper reports challenges, opportunities and outcome of ERP implementation in Oil & Gas exploration sector. This study will facilitate in understanding transition, constraints and implementation of ERP in this sector and also provide guidelines from lessons learned in this regard.
  • Conference Object
    Citation - Scopus: 5
    Erp System Implementation: an Oil and Gas Exploration Sector Perspective
    (Springer Verlag, 2009) Mishra,A.; Mishra,D.
    Enterprise Resource Planning (ERP) systems provide integration and optimization of various business processes which leads to improved planning and decision quality, smoother coordination between business units resulting in higher efficiency, and quicker response time to customer demands and inquiries. This paper reports challenges, opportunities and outcome of ERP implementation in Oil & Gas exploration sector. This study will facilitate in understanding transition, constraints and implementation of ERP in this sector and also provide guidelines from lessons learned in this regard. © 2009 Springer Berlin Heidelberg.