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  • Article
    Citation - WoS: 20
    Citation - Scopus: 48
    Customer Relationship Management: Implementation Process Perspective
    (Budapest Tech, 2009) Mishra, Alok; Mishra, Deepti; Computer Engineering; Software Engineering
    Customer relationship management (CRM) can help organizations manage customer interactions more effectively to maintain competitiveness in the present economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they adopted CRM as a core business strategy and invested heavily. CRM, an integration of information technology and relationship marketing, provides the infrastructure that facilitates long-term relationship building with customers at an enterprise-wide level. Successful CRM implementation is a complex, expensive and rarely technical projects. This paper presents the successful implementation of CRM from process perspective in a trans-national organization with operations in different segments. This study will aid in understanding transition, constraints and the implementation process of CRM in such organizations.
  • Article
    Citation - WoS: 4
    Citation - Scopus: 3
    A Legal Business Information System: Implementation Process Context
    (Budapest Tech, 2011) Mishra, Alok; Mishra, Deepti; Computer Engineering; Software Engineering
    Information Technology (IT) is fast becoming useful in implementing time, case, manpower and cost management strategies within judicial services. The legal system environment has adopted IT not just to save costs and time but also to give organizations a competitive edge and to ensure security as well. The Legal Business Information System is a fully operational and integrated system for a legal department. The mission of the department is to provide innovative and quality services in insolvency and trustee matters. Very few legal business information system implementations are documented in literature. Therefore this paper will facilitate understanding of system implementation in this sector.