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Review Citation - WoS: 11Citation - Scopus: 12The Importance of Media on Decision to Undergo Cosmetic Surgery Operation(Springer, 2022) Sonmez, Mehmet; Esiyok, ElifBackground How media disseminates ideal beauty, and its effect on the decision-making process of cosmetic procedures are among the most discussed topics in the literature. This study aimed to investigate the effects of media on patients' decisions to undergo cosmetic surgery. Materials and Methods Between March and September 2021, 82 patients participated in this study and informed consent was obtained from all patients. A questionnaire containing three different parts was developed by a consultant plastic surgeon and a public relations and marketing specialist, according to the literature. All statistical analyses were performed using SPSS version 22.0. Results The majority of patients underwent rhinoplasty (31.7%), breast reduction (25.6%), and breast augmentation (12.2%). Some of the patients underwent two different operations (6%). The correlation analysis results showed that, there was a medium, positive correlation between wanting to be attractive and thinking that media is an important tool in the decision to undergo cosmetic surgery (r=.307, p<.01). Want to look like people on the media and compare themselves with those showing a positive and strong correlation (r=.640, p<.01). The photographs on the magazines affected the patients aged between 40-49 and 50-59 more (chi(2)(4) = 11,378, p<.05); however, the published news on the Internet affected the younger sample (30-39 and 21-29) more than the other age groups (chi(2)(4)= 11,808, p<.05). The participants aged 30-39 and 21-29 tend to compare themselves with people on the Internet. Conclusion The study concludes that media is not only important for disseminating beauty ideals but is also an important source during decision making. However, further studies with more participants and objective scales are needed to verify our results.Article The Roles of Media, Social Comparison and Self-Discrepancy on Overweight/Obese Patients' Decision To Undergo Intragastric Botulinum Toxin-A Injection(Istanbul Univ, Fac Letters, dept Psychology, 2022) Esiyok, Elif; Saygılı, Dilek Demirtepe; Saygili, Dilek Demirtepe; Saygılı, Dilek DemirtepeBody image is the sum of individuals' perceptions of their own bodies. There are various factors that affect body image, one of which is sociocultural factors. Sociocultural factors, including family, peers and the media, are important factors affecting the body image of individuals. The effects of being overweight on one's body image perception has been one of the most frequently researched topics in recent years. Studies have also shown that comparing one's body with people in the media, and the dissatisfaction with one's body resulting from it, motivates people to resort to various methods of losing weight. Doctors recommend various procedures for health reasons. Moreover, overweight women choose some surgical procedures such as intragastric botox injection, due to their concerns about their body image. Intragastric Botulinum Toxin-A injection (stomach botox) is one of them. This study aims to explore how sociocultural factors affect the overweight/ class I obese female patients' decision to undergo an intragastric botox injection treatment from an interpretative phenomenological approach. The sample of the study consisted of 12 female patients who had an intragastric botox injection in the last six months. Semi-structured interviews were conducted with the patients. The interpretive phenomenological analysis revealed seven themes; self-definition through physical characteristics, motivations towards intragastric botox injection, attitudes towards the body, the perceived effects of being overweight, comparing one's own body, the role of the media in the decision-making process, and treatment plans for changing one's appearance in the future. It has been found that the body image perceptions of the patients play an important role in the processing-decision-making processes.. In addition, it has been observed that social media is a channel frequently used by patients for the purpose of obtaining information. The study is important in terms of trying to understand cognitive processes including self-evaluations and body image, their motivations behind intragastric BTA injection, and attitudes toward their bodies.

