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Conference Object Citation - WoS: 1Crm System Implementation in a Multinational Enterprise(Springer-verlag Berlin, 2009) Mishra, Alok; Mishra, DeeptiThe concept of customer relationship management (CRM) resonates with managers in today's competitive economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they embrace CRM as a core business strategy. CRM an integration of information technology and relationship marketing provides the infrastructure that facilitates long-term relationship building with customers at an enterprise-wide level. Successful CRM implementation is a complex, expensive and rarely technical projects. This paper presents the successful implementation of CRM in a multinational organization. This study will facilitate in understanding transition, constraints and implementation of CRM in multinational enterprises.Conference Object Citation - Scopus: 1Crm System Implementation in a Multinational Enterprise(2009) Mishra,A.; Mishra,D.The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they embrace CRM as a core business strategy. CRM an integration of information technology and relationship marketing provides the infrastructure that facilitates long-term relationship building with customers at an enterprise-wide level. Successful CRM implementation is a complex, expensive and rarely technical projects. This paper presents the successful implementation of CRM in a multinational organization. This study will facilitate in understanding transition, constraints and implementation of CRM in multinational enterprises. © Springer-Verlag 2009.Article Citation - WoS: 3Citation - Scopus: 7Erp System Implementation in Fmcg Sector(Univ Osijek, Tech Fac, 2010) Mishra, Alok; Mishra, Deepti; Computer Engineering; Software EngineeringToday's businesses have become extremely complex. Enterprise Resource Planning (ERP) systems can help enterprises to reduce operating costs, generate more accurate forecasts of demand, accelerate production cycles and enhance customer service. This paper reports challenges, opportunities and outcome of ERP implementation in a top Fast Moving Consumer Goods (FMCG) house in South-East Asia with diversified interests in varied businesses. This study will facilitate the understanding of the transition, constraints and implementation of ERP in this sector and also provide guidelines from lessons learned in this regard to researchers and practising managers.Conference Object Citation - WoS: 3Erp System Implementation: an Oil and Gas Exploration Sector Perspective(Springer-verlag Berlin, 2009) Mishra, Alok; Mishra, DeeptiEnterprise Resource Planning (ERP) systems provide integration and optimization of various business processes which leads to improved planning and decision quality, smoother coordination between business units resulting in higher efficiency, and quicker response time to customer demands and inquiries. This paper reports challenges, opportunities and outcome of ERP implementation in Oil & Gas exploration sector. This study will facilitate in understanding transition, constraints and implementation of ERP in this sector and also provide guidelines from lessons learned in this regard.Conference Object Citation - Scopus: 5Erp System Implementation: an Oil and Gas Exploration Sector Perspective(Springer Verlag, 2009) Mishra,A.; Mishra,D.Enterprise Resource Planning (ERP) systems provide integration and optimization of various business processes which leads to improved planning and decision quality, smoother coordination between business units resulting in higher efficiency, and quicker response time to customer demands and inquiries. This paper reports challenges, opportunities and outcome of ERP implementation in Oil & Gas exploration sector. This study will facilitate in understanding transition, constraints and implementation of ERP in this sector and also provide guidelines from lessons learned in this regard. © 2009 Springer Berlin Heidelberg.
