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Article Citation - WoS: 6Citation - Scopus: 10Male and Female Differences in the Use of Social Media for Learning Purposes(Routledge Journals, Taylor & Francis Ltd, 2018) Akman, Ibrahim; Turhan, CigdemThis study aims to explore the differences between male and female users' behaviour with regard to acceptance of social media for learning in higher educational institutions. For this purpose, a survey was conducted and the least square regression analysis approach was utilised to investigate the relationships among the constructs in the research model for male and female users from a general and ethical perspective, focusing on the reliability, performance and awareness factors. The findings from the analysis reveal that a significant degree of diversity is present in the factors represented by general reliability', ethical reliability', ethical performance', ethical awareness' and ethical intention'.
