Filters

20223
Reset filters

Settings

Scopus Q: N/ASubject: Social Media

Search Results

Now showing 1 - 3 of 3
  • Thumbnail Image
    Book Part
    Online Social Networking and Romantic Relationships
    (IGI Global, 2022) Metin-Orta, Irem
    With the increased popularity of social media, social networking sites (SNSs) have received the attention of many scholars. In particular, researchers have focused on the impact of SNSs on interpersonal relationships. Accordingly, this chapter provides an overview of the extant literature concerning associations between the use of SNSs and romantic relationships. It provides empirical evidence on how social networking behaviors are influenced by adult attachment styles, and how social networking influences relationship constructs such as satisfaction, commitment, jealousy, and relationship dissolution. Furthermore, it presents previous research that emphasizes gender as a moderator in these relations. This chapter overall contributes to researchers and professionals in providing information on online social networking and emphasizing key romantic relationship constructs related to the use of SNSs. It also provides suggestions for future research. © 2025 Elsevier B.V., All rights reserved.
  • Thumbnail Image
    Book Part
    Social Media as a Tool for Gastronomy: An Analysis Through Instagram on Turkish Cuisine
    (IGI Global, 2022) Şahin, Gonca Guzel
    Many countries that have unique local gastronomy cultures develop and promote their regions for the purpose of economic effects for regional development instruments and to protect and sustain local culture and meet the demands of today’s tourists. For the purpose of security and providing the sustainability of local culture diversities in the world, national and international organizations register and put under protection the local gastronomy assets. This occurs in various proportions. In order to compete with regional tourism, a variety of tourist attractions should be developed. Turkish cuisine one of three top cuisines in the world. The aim of this chapter is to emphasize the importance of marketing strategy on social media for the traditional Turkish cuisine and Turkish cultural cuisine. © 2025 Elsevier B.V., All rights reserved.
  • Thumbnail Image
    Book Part
    Examining the Effects of Blogger Type (Influencers Vs. Celebrities) and Post Format in Instagram Marketing
    (IGI Global, 2022) Özgen, Pelin; Mahmoudian, Amir Behrad
    In the era where credibility of advertisements is decreasing and people are spending more time in social media compared to traditional channels, it is no surprise that marketing professionals employ social media as a new channel for communication. In this new media for communication, the conventional advertising techniques are also coupled with alternating methods such as product placements. In the light of these relatively new applications, the purpose of this study is to examine the effectiveness of marketing communications in social media under different message sources (celebrities vs. influencers) and with different message presentations. In order to serve that purpose, a 2X2 between subjects experiment is modelled with 399 respondents. The results show that a product is better advertised by an influencer rather than a celebrity and type of the blog post had no significant impact on the purchase intention. © 2025 Elsevier B.V., All rights reserved.