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Publisher: Springer-verlag BerlinSubject: Implementation

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    Crm System Implementation in a Multinational Enterprise
    (Springer-verlag Berlin, 2009) Mishra, Alok; Mishra, Deepti
    The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they embrace CRM as a core business strategy. CRM an integration of information technology and relationship marketing provides the infrastructure that facilitates long-term relationship building with customers at an enterprise-wide level. Successful CRM implementation is a complex, expensive and rarely technical projects. This paper presents the successful implementation of CRM in a multinational organization. This study will facilitate in understanding transition, constraints and implementation of CRM in multinational enterprises.
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    Citation - WoS: 3
    Erp System Implementation: an Oil and Gas Exploration Sector Perspective
    (Springer-verlag Berlin, 2009) Mishra, Alok; Mishra, Deepti
    Enterprise Resource Planning (ERP) systems provide integration and optimization of various business processes which leads to improved planning and decision quality, smoother coordination between business units resulting in higher efficiency, and quicker response time to customer demands and inquiries. This paper reports challenges, opportunities and outcome of ERP implementation in Oil & Gas exploration sector. This study will facilitate in understanding transition, constraints and implementation of ERP in this sector and also provide guidelines from lessons learned in this regard.