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Article Citation - WoS: 2insta-worthiness< of News in New Media Journalism: How To Understand News Values on Instagram(Marmara Univ, Fac Communication, 2020) Seyidov, Ilgar; Ozoran, Beris ArtanThe Internet and Web 2.0 have changed the communication and information systems. Social media has emerged as an alternative or a developed version of traditional media. In this respect, journalism is obliged to keep up with the new technology. Social media has become an effective platform for information and news sharing. Traditional understanding of news values and newsworthiness has been reconstructed within this period. Concepts such as share, like, comment, etc. have become significant for news values and newsworthiness in digital age. In this context, this study aims to find out how news values have changed on social media by focusing on Instagram. To this end, three newspapers, which have highest circulations in Turkey were sampled over a one-month period. Content analysis was selected as research technique. Based on research questions, three-step analysis was conducted. The findings were discussed in the conclusion. A new term - insta-worthiness - is suggested in this study to clarify the main components of news values on Instagram.Book Part Examining the Effects of Blogger Type (Influencers Vs. Celebrities) and Post Format in Instagram Marketing(IGI Global, 2022) Özgen, Pelin; Mahmoudian, Amir BehradIn the era where credibility of advertisements is decreasing and people are spending more time in social media compared to traditional channels, it is no surprise that marketing professionals employ social media as a new channel for communication. In this new media for communication, the conventional advertising techniques are also coupled with alternating methods such as product placements. In the light of these relatively new applications, the purpose of this study is to examine the effectiveness of marketing communications in social media under different message sources (celebrities vs. influencers) and with different message presentations. In order to serve that purpose, a 2X2 between subjects experiment is modelled with 399 respondents. The results show that a product is better advertised by an influencer rather than a celebrity and type of the blog post had no significant impact on the purchase intention. © 2025 Elsevier B.V., All rights reserved.
