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Article The Effect of Gamification on Brand Awareness: a Study of Retail Industry and Healthy-Living Applications(Henry Stewart Publications, 2024) Alsan, H.; Tengilimoğlu, D.Rapid developments in digitisation have resulted in gamification (ie, the use of game elements and game mechanics in non-game areas) becoming more common and easy to apply in digital environments. This study examines the use of gamification in the field of marketing, specifically its effects on brand awareness. As the paper shows, gamification helps to establish important bonds between the brand, the company and the customer. In this context, the paper analyses brand awareness by means of the survey method. Due to the size of the study population, the scope of the study was narrowed to apps promoting healthy living and apps produced by the retail sector. Convenience sampling was used to recruit 400 respondents. The survey found that gamification has a positive effect on brand awareness (r = 0.55) and that attitude to gamified apps has a positive effect on brand awareness (r = 0.58). Certain demographic factors were also found to influence the use of gamified apps. © HENRY STEWART PUBLICATIONS 2050-0076 (2024).Article From Desperation To Best Practice: Spatial Decision-Making in the Regeneration of Gyldenrisparken(Henry Stewart Publications, 2024) Bican,N.B.Post-war social housing estates in Europe have been undergoing wide-scale regeneration to improve the physical decay of these sites and address the concentration of vulnerable residents in these areas, which has resulted in their social segregation, marginalisation and stigmatisation. As these estates cover and affect quite large public spaces, holistic approaches have recently been adopted. Bearing in mind that each regeneration case is unique, this paper describes the collaborative approach taken in the regeneration of Gyldenrisparken in Denmark, which evolved from a desperate situation to a best practice case. The paper focuses on the spatial decision-making process — in particular, how the architectural quality of physical interventions was established and how participatory mechanisms were utilised and developed to enable liveable spaces and sustainable regeneration. Making use of a combination of qualitative documentary analysis and in-depth interviews with key actors, this study encompasses the whole regeneration process, including initiatives taken by the housing association and municipal agents, the methodology developed to collect ideas and implement them in the physical design of the public spaces, and the social effort to make the whole process sustainable and the estates liveable. It concludes that post-war estates have the potential to secure their future by embracing physical and social efforts through proactive empowerment strategies and creating new spatial identities. © 2024, Henry Stewart Publications. All rights reserved.
