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Book Part Social Media as a Tool for Gastronomy: An Analysis Through Instagram on Turkish Cuisine(IGI Global, 2022) Şahin, Gonca GuzelMany countries that have unique local gastronomy cultures develop and promote their regions for the purpose of economic effects for regional development instruments and to protect and sustain local culture and meet the demands of today’s tourists. For the purpose of security and providing the sustainability of local culture diversities in the world, national and international organizations register and put under protection the local gastronomy assets. This occurs in various proportions. In order to compete with regional tourism, a variety of tourist attractions should be developed. Turkish cuisine one of three top cuisines in the world. The aim of this chapter is to emphasize the importance of marketing strategy on social media for the traditional Turkish cuisine and Turkish cultural cuisine. © 2025 Elsevier B.V., All rights reserved.Book Part Effects of Covid-19 and Recovery Process in the Turkish Tourism Industry(Springer Nature, 2023) Anasori,E.; Küçükergin,K.G.COVID-19 pandemic as the health crisis created an economic and social crisis in a great magnitude for the most countries. The current study analyses the emergent and growth of the coronavirus pandemic in Turkey and reviews the impact of this pandemic on the Turkish economy and society. This face-to-face interview based chapter finds that actions that are been taken by Turkish government during the crisis. Effects of this pandemic on the tourism sector is huge as Turkey is one of the leaders among international tourist destinations. So, consequences of this pandemic on the Turkish tourism sector and, managerial practices are explored in this study. Also, for attaining deeper insight of the impact of the pandemic, locals in the touristic city Antalya are interviewed. Strategies and practices that lead Turkey to handle the crisis successfully and maintain its resilience during this period were examined and highlighted. © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022.Book Part Health Tourism-Based Destination Marketing(IGI Global, 2017) Gürcü, Maride; Tengilimoǧlu, DilaverVisits of people for their health caused health tourism to be created. Health tourism has a great market share in the world with a volume of 100 billion dollars. A big battle has started between companies and countries that want to get share from this market. It became necessary to be act professionally because of the competition in health tourism sector. It is very important to know the market, to determine customer requests and needs, to know the advantageous and disadvantageous of competitors and to positions itself at the correct place. It is necessary to focus on international market at health tourism process. Politicians and the government has a big role in being a destination in health tourism sector. All the factors in service process are important parts of both service quality and of branding process. © 2025 Elsevier B.V., All rights reserved.
