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Article Citation - WoS: 5Citation - Scopus: 7China's Charm Defensive: Image Protection by Acquiring Mass Entertainment(Wiley, 2020) Yildirim, Nilgun Elikucuk; Aslan, MesutFocusing on discussion of China's soft power resources, this article argues that China performs two kinds of soft power strategies in developing and developed countries: offensive and defensive, respectively. While China's charm offensive aims to consolidate her comprehensive power through a development model, aid, investment, traditional culture, foreign policy, and international broadcasting in developing countries, the defensive aspect of China's soft power strategy aims to soften the rise of China with traditional culture by introducing appealing parts of Chinese culture through investments and international broadcasting in Western countries. China applies classical soft power tools in developing countries while she endeavors to protect her image in Western countries defensively. China's alternative defensive approach to soft power is mostly implemented through the acquisition of media outlets, and via the entertainment sector and gaming industry by Chinese-owned companies. However, even in the defensive and offensive bifurcation, if charm attacks result in failure, China could turn take a defensive stance in developing countries.Article Citation - WoS: 1Citation - Scopus: 1Silk Road Economic Belt as China's Eurasian Dream: Common Identity or Common Fear?(Ahmet Yesevi Univ, 2019) Yildirim, Nilgun ElikucukThe Silk Road Economic Belt is the key component of China's Eurasian Pivot strategy. In this study, China's Eurasian Pivot is approached as a creativity strategy from the perspective of social identity theory. In order to succeed in its creativity strategy, China is trying to create a common in-group identity with the Silk Road Economic Belt countries through the Chinese Dream. However, the Chinese Dream is not perceived as a common identity by Central Asians and Uyghurs. While Central Asians respond China's economic presence in the region positively, they are afraid of demographic changes and cultural influences that Chinese migration will cause. Therefore, the Chinese Dream has been a common fear for Turkic societies along the Silk Road Economic Belt rather than common identity. This fear could be one of the most important factors that will prevent the success of China's Eurasian Pivot in the long run.
