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Article Citation - WoS: 6Citation - Scopus: 6Effects of Window Proximity on Perceptions of Employees in the Call Center Offices(Emerald Group Publishing Ltd, 2020) Yildirim, Kemal; Ozkan, Aysen; Gunes, Elif; Mestan, AhmetPurpose The purpose of this study is to determine the effects of window proximity on perceptions of employees in the call center offices. Design/methodology/approach A semantic differential scale composed of nine bipolar adjectives, four of which dealt with "planning," three of "privacy," while the rest measured "lighting" was applied for evaluation. In total, 92 employees at the TEPE Call Center in the Bilkent District, Ankara, Turkey participated in the research. Findings The results showed that window proximity directly affected the call center employees' perceptions. In addition, a positive approach was even less affected when the location of the workstation was more at the inner part of the workspace. On the contrary, workstations in front of the window were evaluated more positively, presumably because the employees were happy at feeling roomy and by giving them a higher level of privacy, while also minimizing distractions and interruptions. It was also found that call center employees with secondary education responded more positively than higher educated employees. Originality/value This study presents suggestions that would be useful for increasing the working and solution-focused perceptual performance values in call center environments from the new generation of work areas. They should be appropriate for the psychological and physical needs of employees in twenty-first-century communication environments, especially in spatial environments and for the suitability of the technological equipment used.Article Citation - WoS: 13Citation - Scopus: 13The Effects of Indoor Plants on Customers' Shopping Decisions in a Restaurant Environment(Emerald Group Publishing Ltd, 2020) Yildirim, Kemal; Yildirim Kaya, Nazli Nazende; Olmus, FerdiPurpose The purpose of this paper is to focus on the effects of indoor plants on customers' shopping decisions in the restaurant environment. Design/methodology/approach The assumption of the research is that there is a relationship between restaurants where indoor plants are used and the customers' shopping decisions (restaurant entry and purchase). A hypothetical study was performed to test this assumption that was based on the digital images of two different restaurants (restaurant with and restaurant without indoor plants) modelled in a virtual environment. The Likert scale questionnaire used in this study was completed by 335 participants. Findings Results indicated that restaurants designed with indoor plants had a more positive effect on the shopping decisions of participants than restaurants designed without indoor plants. The statistically significant results between evaluations of customers and their demographic backgrounds were determined. The male participants with a 26-35 age range showed more positive opinions about the plant designed restaurants than female participants with a 36-55 age range. Also, higher education graduate participants showed more positive opinions about the plant designed restaurant than secondary education graduate participants. Originality/value This paper reveals a significant relationship between restaurant design and shopping decisions. Results of the study suggest that retailers and designers may be able to make easily stores more appealing for customers by designing them with indoor plants.
