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Article Citation - WoS: 2Citation - Scopus: 3Internationalization Journey of Healthcare Providers: the Case of Turkish Acibadem Healthcare Group(Wiley, 2022) Uner, M. Mithat; Cetin, Burak; Eroglu, Sevgin; Cavusgil, S. TamerThe advances in technology and global deregulation have led to the progressive internationalization of professional services, notably, the healthcare industry. The present case study examines the remarkable internationalization journey of Acibadem Healthcare Group (AHG) by scrutinizing the dynamics and outcomes of the agile and innovative strategies which propel their achievements. The case of AHG shows that successful internationalization in the service industry, in general, and healthcare, in particular, is not solely in the domain of large, established companies from advanced economies, but those ventures with liabilities of origin, newness, and size can also succeed with smart strategies and resourceful leveraging of their competitive advantages. The study provides unique insights on strategic management for successful internationalization of the healthcare services within an emerging market context and suggests future research avenues in this fast-growing field of inquiry.Article Citation - WoS: 17Citation - Scopus: 24The New Middle Class in Emerging Markets: How Values and Demographics Influence Discretionary Consumption(Wiley, 2019) Belbag, Aybegum G.; Uner, M. Mithat; Cavusgil, Erin; Cavusgi, S. TamerThe rise of new middle-class consumers in rapidly transforming emerging markets has attracted the attention of Western business executives. What they know about this growing segment of customers will determine whether they succeed or fail in these markets. The present study examines the factors that drive the discretionary consumption of this new middle class, including the effects of consumerist values, religious values, occupation, education levels, and ownership of fixed assets. The study draws its insights from data gathered from 391 new middle-class consumers in Ankara, the second-largest city in Turkey. The findings provide important implications for businesses, both indigenous and foreign. An overall implication is that managers ought to understand and qualify the new middle class in emerging markets not simply by their access to disposable income but by deeper attitudinal and behavioral characteristics.
