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Article Citation - WoS: 2insta-worthiness< of News in New Media Journalism: How To Understand News Values on Instagram(Marmara Univ, Fac Communication, 2020) Seyidov, Ilgar; Ozoran, Beris ArtanThe Internet and Web 2.0 have changed the communication and information systems. Social media has emerged as an alternative or a developed version of traditional media. In this respect, journalism is obliged to keep up with the new technology. Social media has become an effective platform for information and news sharing. Traditional understanding of news values and newsworthiness has been reconstructed within this period. Concepts such as share, like, comment, etc. have become significant for news values and newsworthiness in digital age. In this context, this study aims to find out how news values have changed on social media by focusing on Instagram. To this end, three newspapers, which have highest circulations in Turkey were sampled over a one-month period. Content analysis was selected as research technique. Based on research questions, three-step analysis was conducted. The findings were discussed in the conclusion. A new term - insta-worthiness - is suggested in this study to clarify the main components of news values on Instagram.Article Citation - WoS: 3Economic, Socio-Cultural and Existential Engagement Strategies During Covid-19 Pandemic: a Scenario-Based Experiment(Univ Utara Malaysia Press, 2023) oezoran, Beris Artan; Cigdemoglu, Ceyhan; Seyidov, Ilgar; Ozoran, Beris ArtanThe purpose of this study is to reveal the impact of the different engagement strategies used to respond to the economic, sociocultural and existential pressures on the purchase intention of the adult consumers and to compare the purchase intentions of the engagement strategies across gender and income. We embodied a scenario-based within-group experimental design to investigate the effect of engagement strategies on purchase intention. We used a convenience sampling strategy with 221 university students enrolled in an elective course on public relations in Turkey. The results showed that the engagement strategies that respond to the existential pressures are at least essential as those strategies that respond to the economic pressures during the Covid-19 pandemic. Additionally, the findings showed the purchase intentions on the different engagement strategies change across gender whereas there is no significant difference in various income groups. Unlike similarly themed studies, this study employed the quantitative analytical approach. This study shows that the engagement strategies developed for existential pressures have become as important as the economic pressures.
