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Article Citation - WoS: 2Citation - Scopus: 2How Much Similarity Is Good? the Effect of Similarity and Crowding on Place Satisfaction(Routledge Journals, Taylor & Francis Ltd, 2024) Kucukergin, Kemal Gurkan; Koc, BurcuThe relationship between perceived similarity, crowdedness and tourists' evaluations of their experience has been largely neglected by research into the destination social servicescape. This study therefore examines this relationship to fill the gap in the literature. Data were collected from 282 tourists in Pamukkale, Turkey. PLS-SEM and fsQCA were combined to identify the symmetric and asymmetric effects of the destination social servicescape. The PLS-SEM results showed that demographic similarity significantly increased place satisfaction, whereas psychographic similarity and perceived crowdedness had no effect. The study also used fsQCA to investigate how crowdedness and similarity predict place satisfaction in combination with income, age, education, and gender. The analysis identified five different models of place satisfaction by combining different demographic factors.Article A Joint Analysis of the Effects of Climate Change Denial and Problem Awareness in Predicting Air Travel Behavioral Intentions(Routledge Journals, Taylor & Francis Ltd, 2025) Kucukergin, Kemal Gurkan; Koc, Burcu; Dedeoglu, Bekir Bora; Kucukergin, Fulden NurayDespite scientific evidence demonstrating the impact of climate change on the planet, climate change denial remains prevalent. This study aimed to determine how various forms of climate change denial and level of problem awareness predict intentions to increase or decrease the use of air travel, given its significant climatic impact. Using data collected from 301 air travelers in T & uuml;rkiye, we conducted Partial Least Squares Structural Equation Modelling (PLS-SEM) and fuzzy set Qualitative Comparative Analysis (fsQCA) to examine the symmetrical and asymmetrical effects, respectively. The data analysis revealed that denial of guilt negatively affected problem awareness and intention to decrease air travel. Literal denial had a positive effect on intention to increase air travel, while problem awareness had a negative effect. The fsQCA revealed very diverse recipes for each outcome variable, showing high coverage.
