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Article Citation - WoS: 10Citation - Scopus: 14A 30-Year Journey of Hospitality and Tourism Research: a Comprehensive Topic Modeling Analysis(Emerald Group Publishing Ltd, 2024) Kurt, Senol; Assefa, Feven Zewdie; Tuzlukaya, Sule Erdem; Karatepe, Osman M.PurposeThe purpose of this study is to provide an overview of the research conducted on hospitality and tourism articles published in Q1 category journals from 1990 to 2023. This study also aims to measure the topic prevalence in selected journals throughout the years, their change over time and similarities of journals.Design/methodology/approachLatent dirichlet allocation algorithm is used as a topic modeling method to identify and analyze topics in hospitality and tourism research over the past 30 years.FindingsThe results of the study indicate that hospitality and tourism research has recently focused on topics such as employee behavior, customer satisfaction, online reviews, medical tourism and tourist experience. However, the results also indicate a negative trend in topics such as hotel management, sustainability, profession, economic growth and tourist destination.Practical implicationsThis study can be used to examine the evolution of research patterns over time, find hot and cold themes and uncover untapped or understudied areas. This can aid academics in their investigations and practitioners in making sound strategic decisions.Originality/valueThis study contributes to the existing literature by providing a new approach and comprehensive analysis of hospitality and tourism research topics. It delineates an overview of the progression of hospitality and tourism research over the past 30 years, identifies the trending topics and explores the potential impacts that these identified topics may have on future studies.Article Citation - WoS: 23Does a Highly Standardized International Advertising Campaign Contribute To the Enhancement of Destination Image? Evidence From Turkey(Emerald Group Publishing Ltd, 2022) Uner, M. Mithat; Karatepe, Osman M.; Cavusgil, S. Tamer; Kucukergin, Kemal GurkanPurpose - Does a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey's Home Global Image Campaign, the authors investigate this fundamental question. This would help the authors to understand whether there are significant differences in cognitive and affective image among tourist groups in Europe in a destination where there is a highly standardized international advertising campaign. Design/methodology/approach - Data collected from British, German, French and Italian tourists through the official Twitter account of the Turkish Ministry of Culture and Tourism (TMCT) were used to carry out the quantitative analysis. Analysis of variance test was performed to assess the differences in nationalities. The Scheffe test was also applied as a post hoc comparison. Findings - Cognitive image attributes such as "good value for money," "good climate," "interesting and friendly people," "beautiful scenery and natural attractions," "interesting cultural attractions," "appealing local food (cuisine)" and "hygiene and cleanliness" are found to be less favorable in the perceptions of French tourists than those of British, German and Italian tourists. British, German and Italian tourists perceive Turkey as a more pleasant destination than French tourists. Overall, the findings suggest that a highly standardized international advertising campaign fails to boost the destination image for all nationalities. Practical implications -The TMCT officials should use the adaptation strategy in international advertising campaigns since the findings denote that the "one-size-fits all" approach is problematic. The TMCT should support and promote environmental sustainability efforts and green hotel practices to attract more tourists and use them in different communication channels. Originality/value - Assessment of affective and cognitive destination images (differences) is still an unresolved issue in the destination management and marketing literature. It seems that there is no empirical study investigating the cognitive and affective image attributes of a destination based on standardization versus adaptation approaches. This paper makes a contribution to the current literature by demonstrating that using the same image campaign in different markets is a practice that fails to achieve the intended goals.Article Citation - WoS: 14Citation - Scopus: 31Does a Highly Standardized International Advertising Campaign Contribute To the Enhancement of Destination Image? Evidence From Turkey(Emerald Group Publishing Ltd, 2023) Uner, M. Mithat; Karatepe, Osman M.; Cavusgil, S. Tamer; Kucukergin, Kemal GurkanPurposeDoes a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey's Home Global Image Campaign, the authors investigate this fundamental question. This would help the authors to understand whether there are significant differences in cognitive and affective image among tourist groups in Europe in a destination where there is a highly standardized international advertising campaign.Design/methodology/approachData collected from British, German, French and Italian tourists through the official Twitter account of the Turkish Ministry of Culture and Tourism (TMCT) were used to carry out the quantitative analysis. Analysis of variance test was performed to assess the differences in nationalities. The Scheffe test was also applied as a post hoc comparison.FindingsCognitive image attributes such as "good value for money," "good climate," "interesting and friendly people," "beautiful scenery and natural attractions," "interesting cultural attractions," "appealing local food (cuisine)" and "hygiene and cleanliness" are found to be less favorable in the perceptions of French tourists than those of British, German and Italian tourists. British, German and Italian tourists perceive Turkey as a more pleasant destination than French tourists. Overall, the findings suggest that a highly standardized international advertising campaign fails to boost the destination image for all nationalities.Practical implicationsThe TMCT officials should use the adaptation strategy in international advertising campaigns since the findings denote that the "one-size-fits all" approach is problematic. The TMCT should support and promote environmental sustainability efforts and green hotel practices to attract more tourists and use them in different communication channels.Originality/valueAssessment of affective and cognitive destination images (differences) is still an unresolved issue in the destination management and marketing literature. It seems that there is no empirical study investigating the cognitive and affective image attributes of a destination based on standardization versus adaptation approaches. This paper makes a contribution to the current literature by demonstrating that using the same image campaign in different markets is a practice that fails to achieve the intended goals.Article Citation - WoS: 126Citation - Scopus: 149Management Commitment To the Ecological Environment, Green Work Engagement and Their Effects on Hotel Employees' Green Work Outcomes(Emerald Group Publishing Ltd, 2022) Karatepe, Tuna; Ozturen, Ali; Karatepe, Osman M.; Uner, M. Mithat; Kim, Taegoo TerryPurpose Using social exchange, signaling, job demands-resources and reformulation of attitude theories, the purpose of this paper is to propose and test a research model in which green work engagement (GWEN) mediates the impact of management commitment to the ecological environment (MCEE) on green creativity, task-related pro-environmental behavior (PEB) and proactive PEB. Design/methodology/approach Data for the paper were obtained from hotel customer-contact employees in Turkey and South Korea. The hypothesized associations were assessed via structural equation modeling. Findings The findings in Studies 1 and 2 supported the viability of the model. Specifically, GWEN partially mediated the effect of MCEE on task-related and proactive PEB, while it fully mediated the influence of MCEE on green creativity. Practical implications Management should invest and/or go on investing in environmental sustainability to send strong signals to employees that the organization really cares about the environment and is highly committed to the preservation and protection of the environment. With green training, empowerment and rewards, management can boost employees' GWEN, which motivates them to engage in environmentally responsible behaviors. Originality/value The paper advances current knowledge by testing the relationship of MCEE, as appraised by employees, to their GWEN and green work outcomes. More importantly, the paper has explored the impact of GWEN in the intermediate relationship between MCEE and critical green work outcomes, such as green creativity, task-related PEB and proactive PEB. Further, the paper adds to the extant research by assessing the antecedents and outcomes of GWEN.
