An eye-tracking study of how color coding affects multimedia learning

Ozcelik, Erol; Karakus, Turkan; Kursun, Engin; Cagiltay, Kursat

An eye-tracking study of how color coding affects multimedia learning

Date

2009

Authors

Publisher

Pergamon-elsevier Science Ltd

Organizational Units

Organizational Unit

Computer Engineering

(1998)

The Atılım University Department of Computer Engineering was founded in 1998. The department curriculum is prepared in a way that meets the demands for knowledge and skills after graduation, and is subject to periodical reviews and updates in line with international standards. Our Department offers education in many fields of expertise, such as software development, hardware systems, data structures, computer networks, artificial intelligence, machine learning, image processing, natural language processing, object based design, information security, and cloud computing. The education offered by our department is based on practical approaches, with modern laboratories, projects and internship programs. The undergraduate program at our department was accredited in 2014 by the Association of Evaluation and Accreditation of Engineering Programs (MÜDEK) and was granted the label EUR-ACE, valid through Europe. In addition to the undergraduate program, our department offers thesis or non-thesis graduate degree programs (MS).

Abstract

Color coding has been proposed to promote more effective learning. However, insufficient evidence currently exists to show how color coding leads to better learning. The goal of this study was to investigate the underlying cause of the color coding effect by utilizing eye movement data. Fifty-two participants studied either a color-coded or conventional format of multimedia instruction. Eye movement data were collected during the study. The results indicate that color coding increased retention and transfer performance. Enhancement of learning by color coding was due to efficiency of locating corresponding information between illustration and text. Color coding also attracted attention of learners to perceptually salient information. (C) 2009 Elsevier Ltd. All rights reserved.

Description

Ozcelik, Erol/0000-0003-0370-8517; Karakus Yilmaz, Turkan/0000-0002-5809-3962; Cagiltay, Kursat/0000-0003-1973-7056; Karakus Yilmaz, Turkan/0000-0002-5809-3962; Kursun, Engin/0000-0002-5649-8595