Acceptance of Educational Use of AI Chatbots in the Context of Self-Directed Learning with Technology and ICT Self-Efficacy of Undergraduate Students

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2024

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Taylor & Francis inc

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Tourism Management
The aim of Atılım University Department of Tourism Management is to train tourism managers who are able to compete at an international level by offering quality education opportunities. Graduates employed as managers in the fields of accommodation, travel, catering, gastronomy, transportation, congress, conference organization begin their professional life while they are still interns. The academic staff consists of faculty members who are experts in their field, as well as sector professionals. With five years of education including the preparatory English courses offered, the courses of the department are in English. The course program consists of applied and theoretical courses devised with respect to the global trends in tourism. Students perform their internship studies at hotel chains, A-Class travel agencies and professional tourism companies. Our Department is in contract with universities abroad within the scope of the Erasmus student Exchange program. With its quality of education documented by TURAK (Tourism Education, Evaluation and Accreditation Board), Atılım university Department of Tourism Management is the first undergraduate program in Turkey to hold the accreditation.
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Public Relations and Advertising
(2000)
The Department of Public Relations and Advertising started its 4-year undergraduate degree program in 2000 under the School of Business. The Department of Public Relations and Advertising offers a program that stresses the skill of analytical thinking for students. The program is based on academic standpoints and supported by practices and new technologies. The department offers the opportunity to take elective courses from its own curriculum, or from other departments, in addition to theoretical and practical courses that complement each other. With a program offered in English, the Department of Public Relations and Advertising has mutual contracts with universities from Spain, the Netherlands and Finland within the scope of the “Erasmus Exchange Program”. In addition, the graduate degree program of “Public Relations and Advertising” under the Graduate School of social Sciences aims to sustain the continuity of undergraduate-level education and training, and to meet the demands of those pursuing to advance academically.

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Abstract

For long now, the use of Artificial Intelligence (AI) chatbots in higher education to support and engage learners in classroom learning activities has been attracting the attention of researchers. The acceptance of this technology for learning purposes is indicative of learners' intentions and actual use in the future. Hence, this study aims to test the educational use of AI chatbots in the context of self-directed learning with technology (SDLT) along with information and communication technology (ICT) self-efficacy, using the extended Technology Acceptance Model (TAM). The study involved 414 undergraduate students, and the research model was tested by utilizing the Partial Least Square Structural Equation Model (PLS-SEM). The results indicate that ICT self-efficacy affects only the perceived ease of use (PEU), whereas PEU and perceived usefulness have a positive effect on the intention to use AI chatbots. Moreover, SDLT is shown to affect both the intention and the actual use of AI chatbots. As such, it is suggested - among other notes - that universities update their curricula and activities to support SDLT, and also organize activities in order to increase ICT self-efficacy among students.

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Küçükergin, Kemal Gürkan/0000-0003-3761-4340; Gökçearslan, Şahin/0000-0003-3532-4251; Esiyok, Elif/0000-0001-9486-7067

Keywords

AI chatbot, ICT self-efficacy, technology acceptance model, undergraduate students, self-directed learning with technology

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