An Overview of the Destination Physical Servicescape With Sor Paradigm: the Importance of Prestige Sensitivity

Abstract

This study aims to examine the relationships among the destination physical servicescape elements, perceived price, tourist emotions, satisfaction and behavioral intentions. Besides, the moderating role of prestige sensitivity is investigated in terms of the relationship between the variables affecting and being affected by perceived price. For data analysis, PLS-SEM is applied and except for the effect of joy on behavioral intentions, all the other direct effects are found to be statistically significant. In addition, prestige sensitivity has a moderating role only in the relationship between the perceived price and love.