An Overview of the Destination Physical Servicescape With Sor Paradigm: the Importance of Prestige Sensitivity

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2020

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Routledge Journals, Taylor & Francis Ltd

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Tourism Management
The aim of Atılım University Department of Tourism Management is to train tourism managers who are able to compete at an international level by offering quality education opportunities. Graduates employed as managers in the fields of accommodation, travel, catering, gastronomy, transportation, congress, conference organization begin their professional life while they are still interns. The academic staff consists of faculty members who are experts in their field, as well as sector professionals. With five years of education including the preparatory English courses offered, the courses of the department are in English. The course program consists of applied and theoretical courses devised with respect to the global trends in tourism. Students perform their internship studies at hotel chains, A-Class travel agencies and professional tourism companies. Our Department is in contract with universities abroad within the scope of the Erasmus student Exchange program. With its quality of education documented by TURAK (Tourism Education, Evaluation and Accreditation Board), Atılım university Department of Tourism Management is the first undergraduate program in Turkey to hold the accreditation.

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Abstract

This study aims to examine the relationships among the destination physical servicescape elements, perceived price, tourist emotions, satisfaction and behavioral intentions. Besides, the moderating role of prestige sensitivity is investigated in terms of the relationship between the variables affecting and being affected by perceived price. For data analysis, PLS-SEM is applied and except for the effect of joy on behavioral intentions, all the other direct effects are found to be statistically significant. In addition, prestige sensitivity has a moderating role only in the relationship between the perceived price and love.

Description

Küçükergin, Kemal Gürkan/0000-0003-3761-4340; DEDEOĞLU, Bekir Bora/0000-0002-0722-3392; KÜÇÜKERGİN, FULDEN NURAY/0000-0002-0943-0467;
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Küçükergin, Kemal Gürkan ORCID logo
DEDEOĞLU, Bekir Bora ORCID logo
KÜÇÜKERGİN, FULDEN NURAY ORCID logo

Keywords

Destination physical servicescape, destination ambiance, destination harmony, tourist emotions, love, joy, perceived price, satisfaction, prestige sensitivity, PLS-SEM

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Volume

25

Issue

5

Start Page

473

End Page

488

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https://doi.org/10.1080/10941665.2020.1737160
 https://hdl.handle.net/20.500.14411/3129

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