Attitude of Mobile Telecommunication Subscribers Towards Sim Card Registration in Lagos State, Southwestern Nigeria

Abstract

Despite the concerted effort of the Nigeria Communication Commission (NCC) to ensure that Nigeria mobile phone subscribers register their SIM cards, there has been some level of apathy on the part of the mobile phone subscribers. This study investigated the attitude of mobile telecommunication subscribers towards SIM card registration in Lagos Metropolis, Nigeria. The theories of planned behaviour and reasoned action were adapted for the study because they provide the necessary constructs that help to investigate the attitudes of telecommunication subscribers. The purposive sampling technique was adopted in selecting five local government areas within Lagos. Random sampling method was used to select 300 mobile phone subscribers. In total, 290 responses were collected and were found usable. Data analysis was performed using statistical methods, and Spearman's correlation analysis was used to test relationship between the variables of interest. The results of the study revealed that SIM card users have positive attitude towards SIM card registration. Perceived usefulness and perceived ease of use significantly influenced subscribers attitude towards SIM card registration with both of them having negative significant relationship with attitude towards registration (r = -.116, r = -.132, p < 0.05) respectively.