A Fuzzy Ahp for Evaluation of Ecommerce Websites Performance
| dc.contributor.author | ictenbas, Burcu Devrim | |
| dc.contributor.author | Rouyendegh, Babak Daneshvar | |
| dc.contributor.other | Computer Engineering | |
| dc.contributor.other | 06. School Of Engineering | |
| dc.contributor.other | 01. Atılım University | |
| dc.date.accessioned | 2024-10-06T10:57:01Z | |
| dc.date.available | 2024-10-06T10:57:01Z | |
| dc.date.issued | 2012 | |
| dc.description.abstract | eCommerce has become an essential part of business strategy in the rising (emerging) global economy. In order to be successful in the eCommerce marketplace, organizations will need to provide high quality websites that attract and retain users. It is a need to understand and evaluate eCommerce websites to achieve high quality. Evaluation of eCommerce websites is a multiple criteria decision making (MCDM) problem since it includes analysis of both qualitative and quantitative factors. Also human judgment has taken part in this process. This paper presents FAHP to evaluate three eCommerce websites. The results will be a guide for decision makers in terms of improvable areas to design eCommerce websites. | en_US |
| dc.identifier.isbn | 9781908272355 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14411/8654 | |
| dc.language.iso | en | en_US |
| dc.publisher | Acad Conferences Ltd | en_US |
| dc.relation.ispartof | 3rd International Conference on Information Management and Evaluation (ICIME) -- APR 16-17, 2012 -- Atilim Univ, Performance Management & Applicat Res Ctr, Ankara, TURKEY | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.subject | eCommerce websites performance | en_US |
| dc.subject | multi-criteria decision making (MCDM) problem | en_US |
| dc.subject | Fuzzy Analytic Hierarchy Process (FAHP) | en_US |
| dc.title | A Fuzzy Ahp for Evaluation of Ecommerce Websites Performance | en_US |
| dc.type | Conference Object | en_US |
| dspace.entity.type | Publication | |
| gdc.author.institutional | Ekin, Cansu Çiğdem | |
| gdc.author.wosid | Erdebilli, Babek/L-5982-2013 | |
| gdc.coar.access | metadata only access | |
| gdc.coar.type | text::conference output | |
| gdc.description.department | Atılım University | en_US |
| gdc.description.departmenttemp | [ictenbas, Burcu Devrim; Rouyendegh, Babak Daneshvar] Atilim Univ, Dept Ind Engn, Ankara, Turkey | en_US |
| gdc.description.endpage | 62 | en_US |
| gdc.description.publicationcategory | Konferans Öğesi - Uluslararası - Kurum Öğretim Elemanı | en_US |
| gdc.description.startpage | 57 | en_US |
| gdc.description.woscitationindex | Conference Proceedings Citation Index - Social Science &- Humanities | |
| gdc.identifier.wos | WOS:000308134800007 | |
| gdc.wos.citedcount | 1 | |
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