Online Shopping Web Sites' Perceived Usability: A Case Study with Turkish Shopping Related Web Sites
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Date
2021
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Publisher
Springer international Publishing Ag
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Abstract
Using an online shopping website could be considered preferable to shopping from a crowded shop where one may interact with other people. The underlying reasons for this preference related to the psychology of the people; whether they are introverted or shy, or while online shopping, people may feel freer than being in a physical shop with lots of people, which may lead them to feel irritated [1]. On the other hand, the reason may relate to the websites' design and usability to make them a better option. This study aims to analyze the shopping sites' interface designs' perceived usability on users in Turkey and the relation of the websites' measured usability with the help of CogTool to make a comprehension between the findings. To reach this aim, first of all, a survey had conducted through an e-mail to choose the most preferred online shopping sites with 25 women. Afterward, one task had been decided; buying the same shoe for participants to complete to measure decided websites' usability. The usability test had been done with CogTool to the chosen websites, and a user test had been done with the ten female users out of 25 as a continuation of the first phase of the study. The study's findings show the underlying reasons for the preferences and the overlapping values between usability and user tests.
Description
Demirci, Merve/0000-0002-0315-5898
ORCID
Keywords
Online shopping, User test, User experience, Usability, Usability test, Preferences, Online shopping websites
Turkish CoHE Thesis Center URL
Fields of Science
Citation
0
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Source
12th Int Conf on Appl Human Factors and Ergon (AHFE) / Virtual Conf on Usabil and User Experience, Human Factors and Wearable Technologies, Human Factors in Virtual Environm and Game Design, and Human Factors and Assist Technol -- JUL 25-29, 2021 -- ELECTR NETWORK
Volume
275
Issue
Start Page
759
End Page
766