Effect of Social Media Sharing on Destination Brand Awareness and Destination Quality
| dc.contributor.author | Dedeoglu, Bekir Bora | |
| dc.contributor.author | van Niekerk, Mathilda | |
| dc.contributor.author | Kucukergin, Kemal Gurkan | |
| dc.contributor.author | De Martino, Marcella | |
| dc.contributor.author | Okumus, Fevzi | |
| dc.date.accessioned | 2024-07-05T15:41:49Z | |
| dc.date.available | 2024-07-05T15:41:49Z | |
| dc.date.issued | 2020 | |
| dc.description | DEDEOĞLU, Bekir Bora/0000-0002-0722-3392; Küçükergin, Kemal Gürkan/0000-0003-3761-4340; De Martino, Marcella/0000-0001-5789-5800; Okumus, Fevzi/0000-0001-8670-9720 | en_US |
| dc.description.abstract | This study examines the effect of social media sharing on tourism destination brand awareness and destination natural and service quality and also examines the moderating roles of country of origin (COI; macro and micro) image on destination natural and service quality. Data were collected from 568 domestic and international tourists who have visited Alanya, Turkey. Relationships in the study were examined through structural equation modeling. As one of the components of social media sharing, participant sharing positively affects destination brand awareness, whereas any significant effect of nonparticipant sharing on destination brand awareness was not found. Destination brand awareness positively influences tourist perceptions of both destination service quality and destination natural quality. COI image moderates most of the relationships. | en_US |
| dc.identifier.doi | 10.1177/1356766719858644 | |
| dc.identifier.issn | 1356-7667 | |
| dc.identifier.issn | 1479-1870 | |
| dc.identifier.scopus | 2-s2.0-85068596931 | |
| dc.identifier.uri | https://doi.org/10.1177/1356766719858644 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14411/3504 | |
| dc.language.iso | en | en_US |
| dc.publisher | Sage Publications Ltd | en_US |
| dc.relation.ispartof | Journal of Vacation Marketing | |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Brand awareness | en_US |
| dc.subject | country of origin image | en_US |
| dc.subject | Destination Management Organization (DMO) | en_US |
| dc.subject | destination quality | en_US |
| dc.subject | macro image of country | en_US |
| dc.subject | micro image of country | en_US |
| dc.subject | social media sharing | en_US |
| dc.title | Effect of Social Media Sharing on Destination Brand Awareness and Destination Quality | en_US |
| dc.type | Article | en_US |
| dspace.entity.type | Publication | |
| gdc.author.id | DEDEOĞLU, Bekir Bora/0000-0002-0722-3392 | |
| gdc.author.id | Küçükergin, Kemal Gürkan/0000-0003-3761-4340 | |
| gdc.author.id | De Martino, Marcella/0000-0001-5789-5800 | |
| gdc.author.id | Okumus, Fevzi/0000-0001-8670-9720 | |
| gdc.author.scopusid | 55983397500 | |
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| gdc.author.scopusid | 55981934500 | |
| gdc.author.scopusid | 7102899076 | |
| gdc.author.scopusid | 6602197423 | |
| gdc.author.wosid | DEDEOĞLU, Bekir Bora/J-2601-2016 | |
| gdc.author.wosid | Okumus, Fevzi/AAG-7481-2020 | |
| gdc.author.wosid | Küçükergin, Kemal Gürkan/T-8314-2017 | |
| gdc.author.wosid | De Martino, Marcella/H-6397-2015 | |
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| gdc.coar.access | open access | |
| gdc.coar.type | text::journal::journal article | |
| gdc.description.department | Atılım University | en_US |
| gdc.description.departmenttemp | [Dedeoglu, Bekir Bora] Nevsehir HBV Univ, Merkez, Nevsehir, Turkey; [van Niekerk, Mathilda; Okumus, Fevzi] Univ Cent Florida, Orlando, FL 32816 USA; [Kucukergin, Kemal Gurkan] Atilim Univ, Ankara, Turkey; [De Martino, Marcella] CNR, Rome, Italy; [Okumus, Fevzi] Natl Kaohsiung Univ Hospitality & Tourism, Kaohsiung, Taiwan | en_US |
| gdc.description.endpage | 56 | en_US |
| gdc.description.issue | 1 | en_US |
| gdc.description.publicationcategory | Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı | en_US |
| gdc.description.scopusquality | Q1 | |
| gdc.description.startpage | 33 | en_US |
| gdc.description.volume | 26 | en_US |
| gdc.description.wosquality | Q1 | |
| gdc.identifier.openalex | W2955314366 | |
| gdc.identifier.wos | WOS:000503153000003 | |
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| gdc.oaire.keywords | brand awareness | |
| gdc.oaire.keywords | Social media sharing | |
| gdc.oaire.keywords | destination quality | |
| gdc.oaire.keywords | micro image of country | |
| gdc.oaire.keywords | macro image of country | |
| gdc.oaire.keywords | country of origin image | |
| gdc.oaire.keywords | Destination Management Orgainzation (DMO). | |
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| gdc.oaire.sciencefields | 0502 economics and business | |
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| gdc.virtual.author | Küçükergin, Kemal Gürkan | |
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