Political consumerism and social networking usage: A case study

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2020

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IGI Global

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Physics Group
Atılım University Physics Division was established with the purpose of educating the first-year students of the Engineering and other Departments by providing the general physics courses and, in addition, to make scientific and technological researches at the universal level. Now adays, Physics Division provide the students of Engineering, School of Aviation and Mathematics Departments with the general physics lectures having international education quality. We have in the Group the facilities of the mechanics and electricity laboratories, where the students have the opportunity to realize the practice of the theoretical knowledge in physics. Beside the compulsory courses (General Physics I and General Physics II) there are also elective courses offered by the Group. The faculty members in the Group, whose research interests and fields are given in web-page of the Group in details, perform theoretical as well as experimental researches and make publications in SSC-index journals. Graduate program, with master of sciences and doctorate degree courses and theses, is offered in different scientific areas (for details, see the web-page of the Division). In the Physcis Division there are 6 faculty members, five research assistants, and one technician.
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Public Relations and Advertising
(2000)
The Department of Public Relations and Advertising started its 4-year undergraduate degree program in 2000 under the School of Business. The Department of Public Relations and Advertising offers a program that stresses the skill of analytical thinking for students. The program is based on academic standpoints and supported by practices and new technologies. The department offers the opportunity to take elective courses from its own curriculum, or from other departments, in addition to theoretical and practical courses that complement each other. With a program offered in English, the Department of Public Relations and Advertising has mutual contracts with universities from Spain, the Netherlands and Finland within the scope of the “Erasmus Exchange Program”. In addition, the graduate degree program of “Public Relations and Advertising” under the Graduate School of social Sciences aims to sustain the continuity of undergraduate-level education and training, and to meet the demands of those pursuing to advance academically.

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Abstract

The main purpose of the study is to reveal the relations between the internet and social media usage and the basic motives behind the actions and engagements of political consumers departing from the thoughts and individual experiences of scholars. Therefore, the study first draws a framework of the political consumer, political consumerism, and the effects of political consumerism. Then it investigates the link between the internet and social media use and the aforementioned concepts. In other words, the purpose of the study is to analyze the extent to which internet and social media use and increase the likelihood of engaging in political consumerism through the method of a case study. As a method of sampling, quota sampling method was chosen. The in-depth interviews were performed in a semi-structured form to maintain the coherence and details. The results of this study and similar studies are thought to be beneficial for improving the quality of life for consumers, corporations, and governments related to agenda setting and policy making. © 2021, IGI Global.

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Handbook of Research on New Media Applications in Public Relations and Advertising

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Start Page

334

End Page

354

URI

https://doi.org/10.4018/978-1-7998-3201-0.ch020
 https://hdl.handle.net/20.500.14411/3967

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Scopus