Health Tourism-Based Destination Marketing

No Thumbnail Available

Date

2016

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

IGI Global

Open Access Color

OpenAIRE Downloads

OpenAIRE Views

Research Projects

Organizational Units

Thumbnail Image
Organizational Unit
Business
(2002)
We are a department that has been active for 22 years with the goal to determine the structural changes in economy and the problems of general business administration, to develop problem solving skills and to devise modelling techniques that fit our aims. Among our cornerstones are to graduate more students into administrative positions of our institutions, to help them realize their inner potential to be go-getters, to prepare them for the entrance exams for high-tier, well-respected public positions, and to help them participate graduate and doctorate degree programs at ease, nationally or internationally. In this regard, our course curriculum is constantly subject to updates. In addition, we do all in our power to graduate students that stand out, with double-major program opportunities. We make an effort to aid our students in kick-starting their professional life after completing a period of one semester at Private - Public institutions within the framework of our Cooperative Education Program.

Journal Issue

Abstract

Visits of people for their health caused health tourism to be created. Health tourism has a great market share in the world with a volume of 100 billion dollars. A big battle has started between companies and countries that want to get share from this market. It became necessary to be act professionally because of the competition in health tourism sector. It is very important to know the market, to determine customer requests and needs, to know the advantageous and disadvantageous of competitors and to positions itself at the correct place. It is necessary to focus on international market at health tourism process. Politicians and the government has a big role in being a destination in health tourism sector. All the factors in service process are important parts of both service quality and of branding process. © 2017, IGI Global. All rights reserved.

Description

Keywords

[No Keyword Available]

Turkish CoHE Thesis Center URL

Fields of Science

Citation

WoS Q

Scopus Q

Source

Strategic Place Branding Methodologies and Theory for Tourist Attraction

Volume

Issue

Start Page

308

End Page

331

URI

https://doi.org/10.4018/978-1-5225-0579-2.ch015
 https://hdl.handle.net/20.500.14411/3787

Collections

Scopus