Kemal Gürkan Küçükergin

Küçükergin, Kemal Gürkan

Name Variants

K. G. Kucukergin
Kemal Gurkan, Kucukergin
Kucukergin,K.G.
Kucukergin, Kemal Gurkan
Gürkan Küçükergin K.
Küçükergin,K.G.
Küçükergin K.
K.G.Kucukergin
K. G. Küçükergin
K.G.Küçükergin
K., Kucukergin
Kucukergin,Kemal Gurkan
K., Kemal Gurkan
Küçükergin, Kemal Gürkan
Kuçukergin K.
Kemal Gürkan, Küçükergin
K.,Küçükergin
Kemal Gürkan Küçükergin
K.,Kemal Gurkan
K.,Kemal Gürkan
K., Kemal Gürkan
Kucukergin, Kemal Guerkan

Job Title

Doçent Doktor

Email Address

gurkan.kucukergin@atilim.edu.tr

Main Affiliation

Tourism Management

Scholarly Output

31

Articles

18

Citation Count

375

Supervised Theses

9 Scholarly Output Search Results

Now showing 1 - 10 of 31

Citation - WoS: 1
Citation - Scopus: 1
Prediction of Tourists' Intention Toward Domestic Vs International Destinations in Post-Covid Recovery: the Role of Covid-19, Future Anxiety and Solidarity
(Emerald Group Publishing Ltd, 2024) Kucukergin, Kemal Gurkan; Ozekici, Yakup Kemal; Sahin, Gonca Guzel; Tourism Management
PurposeThis paper aims to investigate, upon taking into consideration both symmetric and asymmetric effects, how the economic and psychological impact of the coronavirus disease 2019 (COVID-19) pandemic, solidarity and future anxiety affect travel intention and the willingness to support a destination (WSD). Furthermore, the study sheds light on whether these relationships vary between domestic and international destinations.Design/methodology/approachThe data are collected from 379 potential tourists. To detect and analyze the symmetrical and asymmetric effects, the covariance-based structural equation modeling (CB-SEM) and the fuzzy-set qualitative comparative analysis (fsQCA) are employed, respectively.FindingsIt is observed that, whereas only the effects of solidarity on travel intention and WSD differ in the CB-SEM, the fsQCA results include different recipes for the two groups.Originality/valueThere has not been much research done yet on the influence of future anxiety on tourists' decisions. Furthermore, it has not been thoroughly investigated whether solidarity has a different function for destinations within and outside of the country. In this respect, the study of both symmetric and asymmetric effects represents an important contribution to the literature.
Citation - WoS: 13
Citation - Scopus: 15
How Destructive Are Negative Tourist-To Interactions Despite the Mitigating Effect of Optimism?
(Elsevier, 2022) Koc, Burcu; Kucukergin, Kemal Gurkan; Dimanche, Frederic; Tourism Management
This study examined the relationship between negative tourist-to-tourist interaction (NTTI) and tourist emotions, intention to recommend, and revisit intention, based on the stimulus-organism-response paradigm and service dominant logic. It also investigated the moderating effect of optimism in the relationship between NTTI and tourist emotions to highlight the importance of optimism in tourist behavior in COVID-19 times. Data were collected through a survey form from 256 domestic tourists visiting Pamukkale travertines and archaeological site, one of Turkey's leading attractions. The research hypotheses were tested using Partial Least Squares Structural Equation Modeling. The data analysis revealed that NTTI significantly affects tourist emotions. Unpleasantness had a negative and significant effect on intention to recommend, while joy had a positive and significant effect. Besides, joy and positive surprise affected revisit intention positively and significantly. Joy and unpleasantness mediated the relationship between NTTI and intention to recommend. Finally, optimism moderated the relationships between NTTI and joy and NTTI and positive surprise.
Citation - WoS: 19
Citation - Scopus: 20
The Role of Covid-19 Anxiety and Social Contact Within Technology Readiness and Acceptance Model for Virtual Reality
(Sage Publications Ltd, 2023) Ozekici, Yakup Kemal; Kucukergin, Kemal Gurkan; Tourism Management
This research aims to question the current threats posed by COVID-19 anxiety and the concept of social contact brought up by the pandemic, with the goal of extending the TRAM model within the context of tourism and virtual reality (VR). The sample of the study comprises of 300 participants taking part in a touristic activity within the last year and experiencing the lockdown period. Partial Least Squares Structural Equation Modeling (PLS-SEM) is used for data analysis. According to the findings, COVID-19 anxiety significantly enhances attitudes toward VR, social contact as a tourist role, and perceived usefulness (PU) toward VR. However, social contact is shown not to have a significant effect on attitudes toward VR. Lastly, technological readiness predicts perceived ease of use (PEOU) and PU of VR. The two, in turn, affect attitudes toward virtual reality technology (AVR), which positively affects behavioral intention toward virtual reality technology, namely, BIVR. Insights derived from the study extend present knowledge concerning TRAM, COVID-19 anxiety, virtual reality, social contact as a value, and provide various recovery marketing-oriented strategies for tourism professionals.
Citation - WoS: 14
Citation - Scopus: 26
Does a Highly Standardized International Advertising Campaign Contribute To the Enhancement of Destination Image? Evidence From Turkey
(Emerald Group Publishing Ltd, 2023) Uner, M. Mithat; Karatepe, Osman M.; Cavusgil, S. Tamer; Kucukergin, Kemal Gurkan; Business; Tourism Management
PurposeDoes a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey's Home Global Image Campaign, the authors investigate this fundamental question. This would help the authors to understand whether there are significant differences in cognitive and affective image among tourist groups in Europe in a destination where there is a highly standardized international advertising campaign.Design/methodology/approachData collected from British, German, French and Italian tourists through the official Twitter account of the Turkish Ministry of Culture and Tourism (TMCT) were used to carry out the quantitative analysis. Analysis of variance test was performed to assess the differences in nationalities. The Scheffe test was also applied as a post hoc comparison.FindingsCognitive image attributes such as "good value for money," "good climate," "interesting and friendly people," "beautiful scenery and natural attractions," "interesting cultural attractions," "appealing local food (cuisine)" and "hygiene and cleanliness" are found to be less favorable in the perceptions of French tourists than those of British, German and Italian tourists. British, German and Italian tourists perceive Turkey as a more pleasant destination than French tourists. Overall, the findings suggest that a highly standardized international advertising campaign fails to boost the destination image for all nationalities.Practical implicationsThe TMCT officials should use the adaptation strategy in international advertising campaigns since the findings denote that the "one-size-fits all" approach is problematic. The TMCT should support and promote environmental sustainability efforts and green hotel practices to attract more tourists and use them in different communication channels.Originality/valueAssessment of affective and cognitive destination images (differences) is still an unresolved issue in the destination management and marketing literature. It seems that there is no empirical study investigating the cognitive and affective image attributes of a destination based on standardization versus adaptation approaches. This paper makes a contribution to the current literature by demonstrating that using the same image campaign in different markets is a practice that fails to achieve the intended goals.
Yavaş Turizm Motivasyonları ve Ziyaret Eğilimleri Arasındaki İlişkilerin İncelenmesi
(2022) Abi, Seda Nur; Küçükergin, Kemal Gürkan; Tourism Management
Teknolojinin gelişmesi ile birlikte turizm sektöründe yaşanan gelişmeler ve yenilikler ile insanların turizm faaliyetlerinden beklentileri de değişmiştir. Günlük hayatta yaşanan stres, çevresel baskı, sıkıcı rutinden kaçmak isteyen insanlar alternatif yeni turizm türlerine yönelmeye başlamıştır. Kaliteli yaşam deneyimi sunan, yerel halk ve kültürel faaliyetler ile içe olunan, destinasyonun yöreselliğinin ağır bastığı seyahat deneyimi sunan yavaş turizm faaliyeti yavaş şehirlerin otantik doğası, doğal güzellikleri ile turistlerin dikkatlerini çekerek ziyaret eğilimine yönelmelerini sağlamaktadır. Çalışmanın amacı; yavaş turizm yavaş turizm motivasyonları ve ziyaret eğilimleri arasındaki ilişki bağlantılarını araştırmaktır. Bununla birlikte; yavaş şehir felsefesi, yavaş şehir kriterleri, motivasyon faktörlerinin ziyaret eğilimine etkilerinin araştırmasının yapılması amaçlanmıştır. Çalışma kapsamında literatür çalışması yapılmıştır. Veriler anket yolu ile Türkiye'de yaşayan 258 gönüllü katılımcıdan toplanmıştır. Araştırmada oluşturulan hipotezlere uygun olarak Kısmı En Küçük Kareler-Yapısal Eşitlik Modellemesi (KEKK-YEM) ile veri analizleri yapılmıştır. Analizlerin sonucunda rahatlama, dahil olma, keşif, kaçış faktörlerinin ziyaret eğilimini olumlu yönde, kendini yansıtma faktörünün ise ziyaret eğilimini olumsuz yönde etkilediği tespit edilmiştir. Anahtar kelimeler: yavaş turizm, yavaş şehir, motivasyon, yavaş seyahat, yavaş yemek.
Booking.com Issue for Small Businesses in Turkey
(2020) Kılıçlar, Arzu; Küçükergin, Fulden Nuray; Aysen, Esin; Küçükergin, Kemal Gürkan; Tourism Management
Purpose – Established in Amsterdam in 1996, Booking.com has become one of the world's largesttravel e-commerce companies from a small Dutch venture. Booking.com offers its users access tomany accommodation facilities around the world. In this respect, the small accommodation facilitiesin many parts of the world which registered to the booking.com system and have the opportunityto reach the consumer on the other side of the world.Design/methodology/approach – Çeşme i s a small p rovince o f İ zmir, w hich i s f amous f or itswindsurf center, lodgings, and boutique hotels. These small hotels give services with few rooms ina warm atmosphere. Remarkably most of the owner/business exploiter of these small hotels doesthe most of the work of his/her hotels. Moreover, also they are the travel agency of themselves andhad been using Booking.com.Findings – However, it was restricted to use Booking.com in domestic reservations on 30 March2017 in Turkey. Due to the restriction of Booking.com in Turkey, many small businesses have beenadversely affected by this situation. This restriction has put these businesses into trouble in terms ofmarketing, especially since the service providers that are equivalent to the services provided byBooking.com are not fully efficient at that time.Discussion – This study aims to reveal the effects of booking.com restriction in Turkey,Çeşme/Alaçatı via interview method. In this study, it was interviewed with 12 hotel owner/businessexploiter in Çeşme/Alaçatı in 2017 and 2018 to reveal the problems of Booking.com’s domesticrestriction. It has seen that Booking.com restriction has various adverse effects on small businessesin Çeşme/Alaçatı.
Citation - WoS: 17
Citation - Scopus: 24
'what If This Is My Last Chance?' : Developing a Last-Chance Tourism Motivation Model
(Elsevier, 2020) Kucukergin, Kemal Gurkan; Gurlek, Mert; Tourism Management
Visiting disappearing attractions before they are gone has recently become a motivation for some tourists. From this viewpoint, the purpose of this study is to identify the precursory role of environmental consciousness in the determination of motivations concerning local attractions within the scope of last-chance tourism and the impacts of such elements of motivation on place satisfaction and recommendation. To this end, the study was conducted with 352 domestic tourists visiting Lake Salda, and the research model was tested based on Partial Least Square Structural Equation Modelling. The results indicate that environmental consciousness has a positive impact on all elements of motivation. Natural reflection, last-chance experience as well as fascination also have a positive impact on place satisfaction. Likewise, joining the story of the destination, fascination and place satisfaction are shown to have a positive impact on recommendation. The findings are further examined in detail using the importance-performance map analysis method.
Citation - WoS: 8
Does a Highly Standardized International Advertising Campaign Contribute To the Enhancement of Destination Image? Evidence From Turkey
(Emerald Group Publishing Ltd, 2022) Uner, M. Mithat; Karatepe, Osman M.; Cavusgil, S. Tamer; Kucukergin, Kemal Gurkan; Business; Tourism Management
Purpose - Does a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey's Home Global Image Campaign, the authors investigate this fundamental question. This would help the authors to understand whether there are significant differences in cognitive and affective image among tourist groups in Europe in a destination where there is a highly standardized international advertising campaign. Design/methodology/approach - Data collected from British, German, French and Italian tourists through the official Twitter account of the Turkish Ministry of Culture and Tourism (TMCT) were used to carry out the quantitative analysis. Analysis of variance test was performed to assess the differences in nationalities. The Scheffe test was also applied as a post hoc comparison. Findings - Cognitive image attributes such as "good value for money," "good climate," "interesting and friendly people," "beautiful scenery and natural attractions," "interesting cultural attractions," "appealing local food (cuisine)" and "hygiene and cleanliness" are found to be less favorable in the perceptions of French tourists than those of British, German and Italian tourists. British, German and Italian tourists perceive Turkey as a more pleasant destination than French tourists. Overall, the findings suggest that a highly standardized international advertising campaign fails to boost the destination image for all nationalities. Practical implications -The TMCT officials should use the adaptation strategy in international advertising campaigns since the findings denote that the "one-size-fits all" approach is problematic. The TMCT should support and promote environmental sustainability efforts and green hotel practices to attract more tourists and use them in different communication channels. Originality/value - Assessment of affective and cognitive destination images (differences) is still an unresolved issue in the destination management and marketing literature. It seems that there is no empirical study investigating the cognitive and affective image attributes of a destination based on standardization versus adaptation approaches. This paper makes a contribution to the current literature by demonstrating that using the same image campaign in different markets is a practice that fails to achieve the intended goals.
Citation - WoS: 5
Citation - Scopus: 6
Are Tourists Afraid of the Unknown? Examining the Role of Travel Constraints and Tourist Xenophobia With Symmetric and Asymmetric Perspectives
(Elsevier Science inc, 2023) Dedeoglu, Bekir Bora; Bogan, Erhan; Kucukergin, Kemal Gurkan; Birinci, Muhammet Cenk; Tourism Management
This study aims to investigate the role of tourists' xenophobia and travel constraints in terms of affecting image and choice of a given destination within the framework of generations. Although many existing studies have examined destination preference from different perspectives, the lack of analyses with specific references to generations and tourist xenophobia is striking. Therefore, it is believed that studying these structures on the basis of the complexity perspective paves the way for providing specific suggestions to researchers and destination management organizations. To this end and specifically, this study endeavors to reveal the importance of ele-ments influencing the intention of potential Turkish tourists to visit France as a target destination using sym-metric and asymmetric models.
Kültür Turizmi Kapsamında Dini Mekânlarda Turist Deneyimleri, Turist Tatmini ve Tavsiye Etme Eğilimi Arasındaki İlişkilerin İncelenmesi; Trabzon Örneği
(2020) Palavar, Halide; Küçükergin, Kemal Gürkan; Tourism Management
Turizmde yaşanılan teknolojik gelişmeler, bireylerin gelir düzeylerinin artması ve bireylerin ihtiyaç ve beklentilerinin sürekli (deniz-kum-güneş üçlemesi dışında) değişmesiyle birlikte bireylerin alternatif turizm çeşitlerine yöneldikleri görülmektedir. Bu bağlamda alternatif turizm faaliyetleri arasında yer alan kültür, inanç (dini mekânları ziyaret etme), yat vb. turizm çeşitlerine olan ilgi giderek artmaktadır. Türkiye pek çok medeniyete ev sahipliği yapmıştır ve çok eskiye dayanan tarihiyle kültürel ve inanç turizm mekânları açısından önemli bir destinasyondur. Bu bağlamda medeniyetlerin ülkemize bıraktığı birçok inanç ve kültürel mekânlar bulunmaktadır. Son yıllarda kültürel varlıkların inanç turizmi mekânları olmasıyla da bireylerin ilgisini çekecektir. Bu bağlamda, kültürel miras ve inanç turizmi birlikte giderek yaygınlaşan turizm çeşitleri arasındadır. Bu çalışmanın amacı; Trabzon'u ziyaret eden yerli turistlerin, Trabzon'da bulunan kültür ve dini mekânların turist deneyimlerini, tatminlerini ve tavsiye etme eğilimleri arasındaki ilişki örüntülerini ortaya koymaktır. Bu amacın yanı sıra; Trabzon'da bulunan kültürel ve inanç turizm mekânlarını ortaya koymak ve Trabzon'a gelen turistlerin deneyim ve tatminlerini araştırmak amaçlanmıştır. Araştırma kapsamında, literatür taraması yapılmıştır. Veriler anket yoluyla toplanmıştır. Araştırmanın evreninin, Trabzon'u ziyaret eden yerli turistler oluşturmaktadır. Kolayda örnekleme yolu ile 404 yerli turistten veri toplanmıştır. Araştırma modeline uygun olan Kısmı En Küçük Kareler-Yapısal Eşitlik Modellemesi (KEKK-YEM) yolu ile veriler analiz edilmiştir. Elde edilen veriler sonucunda öğrenme, eğlenme ve kaçışın tatmin üzerinde olumlu ve anlamlı etkileri olduğu tespit edilmiştir. Aynı üç unsurun tavsiye etme üzerindeki etkisi de incelenmiştir. Öğrenme ve eğlenme tavsiye etme eğilimini olumlu yönde etkilerken, kaçışın tavsiye etme eğilimini pozitif yönde etkilemediği görülmektedir. Anahtar Kelimeler: Kültür Turizmi, Kültürel Miras, Dini Mekânlar, Deneyim, Trabzon.

Küçükergin, Kemal Gürkan

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Scholarly Output

31

Articles

18

Citation Count

375

Supervised Theses

9

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