Kemal Gürkan Küçükergin

Küçükergin, Kemal Gürkan

Name Variants

K. G. Kucukergin
Kemal Gurkan, Kucukergin
Kucukergin,K.G.
Kucukergin, Kemal Gurkan
Gürkan Küçükergin K.
Küçükergin,K.G.
Küçükergin K.
K.G.Kucukergin
K. G. Küçükergin
K.G.Küçükergin
K., Kucukergin
Kucukergin,Kemal Gurkan
K., Kemal Gurkan
Küçükergin, Kemal Gürkan
Kuçukergin K.
Kemal Gürkan, Küçükergin
K.,Küçükergin
Kemal Gürkan Küçükergin
K.,Kemal Gurkan
K.,Kemal Gürkan
K., Kemal Gürkan
Kucukergin, Kemal Guerkan

Job Title

Doçent Doktor

Email Address

gurkan.kucukergin@atilim.edu.tr

Scholarly Output

28

Articles

18

Citation Count

375

Supervised Theses

7 Scholarly Output Search Results

Now showing 1 - 10 of 28

Sosyal medya pazarlama, arama motoru optimizasyonu ve ürün görünürlüğü: Keşfedici bir çalışma
(2023) Küçükergin, Kemal Gürkan; Küçükergin, Kemal Gürkan; Tourism Management
Ürün görünürlüğü, bir firmanın ürünlerini satın alırken en önemli kriterlerden biridir. Dijital pazarlamanın kullanımı, markalar için dünya çapında marka tanınırlığını ve teşhirini artırmak için mükemmel bir fırsat olarak görülmektedir, ancak dikkat çekmek için sürekli artan rekabet ve dijital pazarlamanın hızla gelişmesi ile müşterilerin dikkatini çekmek zorlaştı. Bu araştırmanın birincil amacı, sosyal medya platformlarında ürün görünürlüğünü etkilemek ve dijital pazarlamada başarılı araçlar olarak arama motoru optimizasyonunu geliştirmek için alınabilecek belirli etkinlikleri keşfetmektir. Ayrıca ürün görünürlüğü sürecinde arama motoru optimizasyonu ile sosyal medya pazarlaması arasında ilişki bulmak amaçlanmıştır. Bu araştırmada, bazı işletme ve kuruluşların katıldığı nitel bir araştırma yöntemi kullanılmaktadır. Arama motoru optimizasyonu ve sosyal medya, internet ile devam eden ve işletmelerin hayatta kalması ve büyümesi için sürekli ilerlemeye ihtiyaç duyan çok boyutlu kavramlardır. Bu durum İşletmelerin arama motoru yükseltmeleri ve rakiplerinin sürekli olarak bilincinde olmaları ve uygun önlemleri almaları bakımından sorumluluklar yüklemektedir. Bu araştırma, yaygın strateji ve taktiklerin bir sonucu olarak, Arama Motoru Optimizasyonu ve işletmelerin sosyal medya kullanımının mevcut durumunu incelemektedir. Veri toplamak için yarı yapılandırılmış görüşmeler yapılmıştır ve konu hakkında kapsamlı bir anlayış sağlayabilecek görüşme için kişileri seçmekteolasılıklı olmayan bir örneklem yaklaşımı kullanıldı. Verilerin analizinde tematik analiz uygulanmıştır. Görüşme bulguları, dijital pazarlama araçları olarak arama motoru optimizasyonu ve sosyal medya pazarlamasının aslında ürün görünürlüğünü artıran faktörler olduğunu ortaya koymaktadır.
Citation Count: 20
Does self-congruity or functional congruity better predict destination attachment? A higher-order structural model
(Elsevier, 2022) Küçükergin, Kemal Gürkan; Kucukergin, Kemal Gurkan; Shi, Da; Okumus, Fevzi; Tourism Management
Although self-congruity (SC) theory proposes that private SC and public SC constitute the two higher-order di-mensions of SC, extant research in tourism has not investigated these higher-order SC types. Therefore, by validating private SC and public SC as higher-order dimensions of SC, this study aims to explain the relationships among SC, functional congruity (FC), and place attachment in the context of tourism destinations. A higher-order structural model was developed by measuring destination private SC, destination public SC, and destination attachment as reflective-formative higher-order constructs, whereas destination FC as a reflective-reflective higher-order construct. The data were collected from a sample of 430 domestic and foreign tourists visiting Dalian, Northeast China. To analyze the research model, partial least squares structural equation modeling was performed. According to the results, destination attachment was found to be positively influenced by both destination private SC and public SC, as well as destination FC. However, in contrast to the literature that argues FC more strongly influences consumer behavior than SC, by applying a new methodology developed by Rodri-guez-Entrena et al. (2018), this study provides evidence that destination private SC, destination public SC, and destination FC are all approximately equally important in predicting destination attachment. Furthermore, both destination private SC and public SC positively influence destination FC, which supports 'the biasing effect of SC' on FC. The study supports the partial mediation role of destination FC on the relationship between destination SC and destination attachment. Implications for theory and practice are discussed within the context of destination marketing.
Citation Count: 0
Effects of COVID-19 and Recovery Process in the Turkish Tourism Industry
(Springer Nature, 2023) Küçükergin, Kemal Gürkan; Küçükergin,K.G.; Tourism Management
COVID-19 pandemic as the health crisis created an economic and social crisis in a great magnitude for the most countries. The current study analyses the emergent and growth of the coronavirus pandemic in Turkey and reviews the impact of this pandemic on the Turkish economy and society. This face-to-face interview based chapter finds that actions that are been taken by Turkish government during the crisis. Effects of this pandemic on the tourism sector is huge as Turkey is one of the leaders among international tourist destinations. So, consequences of this pandemic on the Turkish tourism sector and, managerial practices are explored in this study. Also, for attaining deeper insight of the impact of the pandemic, locals in the touristic city Antalya are interviewed. Strategies and practices that lead Turkey to handle the crisis successfully and maintain its resilience during this period were examined and highlighted. © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022.
Citation Count: 151
Using partial least squares structural equation modeling in hospitality and tourism: Do researchers follow practical guidelines?
(Emerald Group Publishing Ltd, 2018) Küçükergin, Kemal Gürkan; Kucukergin, Kemal Gurkan; Tourism Management
Purpose The purpose of this study is to review the use of partial least squares-structural equation modeling (PLS-SEM) in the field of hospitality and tourism and thereby to assess whether the PLS-SEM-based papers followed the recommended application guidelines and to investigate whether a comparison of journal types (hospitality vs tourism) and journal qualities (top-tier vs other leading) reveal significant differences in PLS-SEM use. Design/methodology/approach A total of 206 PLS-SEM based papers published between 2000 and April 2017 in the 19 SSCI-indexed hospitality and tourism journals were critically analyzed using a wide range of guidelines for the following aspects of PLS-SEM: the rationale of using the method, the data characteristics, the model characteristics, the model assessment and reporting the technical issues. Findings The results reveal that some aspects of PLS-SEM are correctly applied by researchers, but there are still some misapplications, especially regarding data characteristics, formative measurement model evaluation and structural model assessment. Furthermore, few significant differences were found on the use of PLS-SEM between the two fields (hospitality and tourism) and between the journal tiers (top-tier and other leading). Practical implications To enhance the quality of research in hospitality and tourism, the present study provides recommendations for improving the future use of PLS-SEM. Originality/value The present study fills a sizeable gap in hospitality and tourism literature and extends the previous assessments on the use of PLS-SEM by providing a wider perspective on the issue (i.e. includes both hospitality and tourism journals rather than the previous reviews that focus on either tourism or hospitality), using a larger sample size of 206 empirical studies, investigating the issue over a longer time period (from 2000 to April, 2017, including the in-press articles), extending the scope of criteria (guidelines) used in the review and comparing the PLS-SEM use between the two allied fields (hospitality and tourism) and between the journal tiers (top-tier and other leading).
Citation Count: 1
Acceptance of Educational Use of AI Chatbots in the Context of Self-Directed Learning with Technology and ICT Self-Efficacy of Undergraduate Students
(Taylor & Francis inc, 2024) Küçükergin, Kemal Gürkan; Gokcearslan, Sahin; Eşiyok, Elif; Tourism Management; Public Relations and Advertising
For long now, the use of Artificial Intelligence (AI) chatbots in higher education to support and engage learners in classroom learning activities has been attracting the attention of researchers. The acceptance of this technology for learning purposes is indicative of learners' intentions and actual use in the future. Hence, this study aims to test the educational use of AI chatbots in the context of self-directed learning with technology (SDLT) along with information and communication technology (ICT) self-efficacy, using the extended Technology Acceptance Model (TAM). The study involved 414 undergraduate students, and the research model was tested by utilizing the Partial Least Square Structural Equation Model (PLS-SEM). The results indicate that ICT self-efficacy affects only the perceived ease of use (PEU), whereas PEU and perceived usefulness have a positive effect on the intention to use AI chatbots. Moreover, SDLT is shown to affect both the intention and the actual use of AI chatbots. As such, it is suggested - among other notes - that universities update their curricula and activities to support SDLT, and also organize activities in order to increase ICT self-efficacy among students.
Citation Count: 14
Analyzing the role of constraints and motivations behind traveling in the prediction of destination choice: Evidence from PLS-SEM and fsQCA
(Wiley, 2021) Küçükergin, Kemal Gürkan; Caliskan, Caner; Dedeoglu, Bekir Bora; Birinci, Muhammet Cenk; Tourism Management
This study aims to examine the relationship among travel constraints, travel motivations, and destination choice via a multi-method approach. For this purpose, two studies and two analysis tools-PLS-SEM and fsQCA-were employed to conduct examinations in the context of two different target destinations (France and China). Findings revealed that travel constraints and travel motivations generally influenced destination choice. However, it was found that PLS-SEM and fsQCA results were not compatible for some relationships. In light of this and further findings, it was observed that the matter of destination choice is complex by nature.
Citation Count: 2
SOCIAL ASPECTS OF TOURISM ATMOSPHERE AND EMOTIONAL CONTAGION IN DESTINATIONS
(Emerald Group Publishing Ltd, 2020) Küçükergin, Kemal Gürkan; Dedeoglu, Bekir Bora; Tourism Management
In this chapter, emotional interactions between tourists and the individuals they are potentially in interaction with are examined within the scope of social aspects of tourism atmosphere. Emotional interactions were analysed under the framework of emotional contagion. Regardless of whether the fact that emotional contagion occurs in non-conscious or conscious way, tourists are open to emotional cues to come from other individuals. Emotions of other individuals can influence tourists' behavioural intentions by shaping their emotions. This chapter suggests a number of propositions, and develops a conceptual model to capture the role of emotional interactions.
Ünlü desteğiyle marka algısı ve satın alma eğilimi
(2022) Küçükergin, Kemal Gürkan; Küçükergin, Kemal Gürkan; Tourism Management
Ünlülerin özellikleri ve yaklaşımın yeniliği nedeniyle, ünlü kişilerin reklamlarda rol alması, müşterilerin marka algısı ve satın alma niyetleri üzerinde önemli bir etkiye sahip olmuş ve reklamcılıkta akıllı bir alternatif oluşturmuştur. Ünlü onayı üzerine çok sayıda araştırma yapılmış olmasına rağmen, insanların ünlü bireyler tarafından tavsiye edilen ürünleri neden satın aldıklarına veya bu ürünleri neden değerli gördüklerine dair yeterli bir açıklama yapılamamıştır. Bu çalışmanın amacı, araştırma yaparak ünlü onaylarının müşterilerin bir markanın imajına ilişkin algılarını ve satın alma niyetlerini nasıl etkilediğini daha iyi anlamaktır. Bu tez, nitel araştırma yöntemlerini kullanarak ünlü onaylarının, tüketicilerin bir markanın imajına ve satın alma niyetine ilişkin algılarını nasıl etkilediğini araştırır, tanımlar ve analiz eder. Araştırma sorularına yanıt bulabilmek adına görüşmeler yapılmıştır. Bu tezin en önemli bulgusu, markaya onay veren ünlü bireyin itibarının marka imajına olumlu yönde aktarıldığıdır. Dahası, ünlü onayı seçmede güvenilirlik ve uzmanlığın temel unsurlar olduğu gösterilmiştir. Bu araştırma ayrıca, müşterilerin, ünlü onayında buldukları aşinalığın ve beğenilirliğin satın almalarındaki niyetlerine etkisi olduğunu ortaya çıkarmıştır.
Citation Count: 15
Are emotions contagious? Developing a destination social servicescape model
(Elsevier, 2019) Küçükergin, Kemal Gürkan; Uygur, Selma Meydan; Tourism Management
[No Abstract Available]
Citation Count: 11
The role of COVID-19 anxiety and social contact within technology readiness and acceptance model for virtual reality
(Sage Publications Ltd, 2023) Küçükergin, Kemal Gürkan; Kucukergin, Kemal Gurkan; Tourism Management
This research aims to question the current threats posed by COVID-19 anxiety and the concept of social contact brought up by the pandemic, with the goal of extending the TRAM model within the context of tourism and virtual reality (VR). The sample of the study comprises of 300 participants taking part in a touristic activity within the last year and experiencing the lockdown period. Partial Least Squares Structural Equation Modeling (PLS-SEM) is used for data analysis. According to the findings, COVID-19 anxiety significantly enhances attitudes toward VR, social contact as a tourist role, and perceived usefulness (PU) toward VR. However, social contact is shown not to have a significant effect on attitudes toward VR. Lastly, technological readiness predicts perceived ease of use (PEOU) and PU of VR. The two, in turn, affect attitudes toward virtual reality technology (AVR), which positively affects behavioral intention toward virtual reality technology, namely, BIVR. Insights derived from the study extend present knowledge concerning TRAM, COVID-19 anxiety, virtual reality, social contact as a value, and provide various recovery marketing-oriented strategies for tourism professionals.

Küçükergin, Kemal Gürkan

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Scholarly Output

28

Articles

18

Citation Count

375

Supervised Theses

7

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