Kemal Gürkan Küçükergin

Küçükergin, Kemal Gürkan

Name Variants

K. G. Kucukergin
Kemal Gurkan, Kucukergin
Kucukergin,K.G.
Kucukergin, Kemal Gurkan
Gürkan Küçükergin K.
Küçükergin,K.G.
Küçükergin K.
K.G.Kucukergin
K. G. Küçükergin
K.G.Küçükergin
K., Kucukergin
Kucukergin,Kemal Gurkan
K., Kemal Gurkan
Küçükergin, Kemal Gürkan
Kuçukergin K.
Kemal Gürkan, Küçükergin
K.,Küçükergin
Kemal Gürkan Küçükergin
K.,Kemal Gurkan
K.,Kemal Gürkan
K., Kemal Gürkan
Kucukergin, Kemal Guerkan

Job Title

Doçent Doktor

Email Address

gurkan.kucukergin@atilim.edu.tr

Scholarly Output

31

Articles

18

Citation Count

375

Supervised Theses

9 Scholarly Output Search Results

Now showing 1 - 10 of 31

Sosyal medya pazarlama, arama motoru optimizasyonu ve ürün görünürlüğü: Keşfedici bir çalışma
(2023) Kafshı, Sepıdeh; Küçükergin, Kemal Gürkan; Tourism Management
Ürün görünürlüğü, bir firmanın ürünlerini satın alırken en önemli kriterlerden biridir. Dijital pazarlamanın kullanımı, markalar için dünya çapında marka tanınırlığını ve teşhirini artırmak için mükemmel bir fırsat olarak görülmektedir, ancak dikkat çekmek için sürekli artan rekabet ve dijital pazarlamanın hızla gelişmesi ile müşterilerin dikkatini çekmek zorlaştı. Bu araştırmanın birincil amacı, sosyal medya platformlarında ürün görünürlüğünü etkilemek ve dijital pazarlamada başarılı araçlar olarak arama motoru optimizasyonunu geliştirmek için alınabilecek belirli etkinlikleri keşfetmektir. Ayrıca ürün görünürlüğü sürecinde arama motoru optimizasyonu ile sosyal medya pazarlaması arasında ilişki bulmak amaçlanmıştır. Bu araştırmada, bazı işletme ve kuruluşların katıldığı nitel bir araştırma yöntemi kullanılmaktadır. Arama motoru optimizasyonu ve sosyal medya, internet ile devam eden ve işletmelerin hayatta kalması ve büyümesi için sürekli ilerlemeye ihtiyaç duyan çok boyutlu kavramlardır. Bu durum İşletmelerin arama motoru yükseltmeleri ve rakiplerinin sürekli olarak bilincinde olmaları ve uygun önlemleri almaları bakımından sorumluluklar yüklemektedir. Bu araştırma, yaygın strateji ve taktiklerin bir sonucu olarak, Arama Motoru Optimizasyonu ve işletmelerin sosyal medya kullanımının mevcut durumunu incelemektedir. Veri toplamak için yarı yapılandırılmış görüşmeler yapılmıştır ve konu hakkında kapsamlı bir anlayış sağlayabilecek görüşme için kişileri seçmekteolasılıklı olmayan bir örneklem yaklaşımı kullanıldı. Verilerin analizinde tematik analiz uygulanmıştır. Görüşme bulguları, dijital pazarlama araçları olarak arama motoru optimizasyonu ve sosyal medya pazarlamasının aslında ürün görünürlüğünü artıran faktörler olduğunu ortaya koymaktadır.
Citation Count: 11
The role of COVID-19 anxiety and social contact within technology readiness and acceptance model for virtual reality
(Sage Publications Ltd, 2023) Ozekici, Yakup Kemal; Kucukergin, Kemal Gurkan; Tourism Management
This research aims to question the current threats posed by COVID-19 anxiety and the concept of social contact brought up by the pandemic, with the goal of extending the TRAM model within the context of tourism and virtual reality (VR). The sample of the study comprises of 300 participants taking part in a touristic activity within the last year and experiencing the lockdown period. Partial Least Squares Structural Equation Modeling (PLS-SEM) is used for data analysis. According to the findings, COVID-19 anxiety significantly enhances attitudes toward VR, social contact as a tourist role, and perceived usefulness (PU) toward VR. However, social contact is shown not to have a significant effect on attitudes toward VR. Lastly, technological readiness predicts perceived ease of use (PEOU) and PU of VR. The two, in turn, affect attitudes toward virtual reality technology (AVR), which positively affects behavioral intention toward virtual reality technology, namely, BIVR. Insights derived from the study extend present knowledge concerning TRAM, COVID-19 anxiety, virtual reality, social contact as a value, and provide various recovery marketing-oriented strategies for tourism professionals.
Citation Count: 10
Does a highly standardized international advertising campaign contribute to the enhancement of destination image? Evidence from Turkey
(Emerald Group Publishing Ltd, 2023) Uner, M. Mithat; Karatepe, Osman M.; Cavusgil, S. Tamer; Kucukergin, Kemal Gurkan; Business; Tourism Management
PurposeDoes a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey's Home Global Image Campaign, the authors investigate this fundamental question. This would help the authors to understand whether there are significant differences in cognitive and affective image among tourist groups in Europe in a destination where there is a highly standardized international advertising campaign.Design/methodology/approachData collected from British, German, French and Italian tourists through the official Twitter account of the Turkish Ministry of Culture and Tourism (TMCT) were used to carry out the quantitative analysis. Analysis of variance test was performed to assess the differences in nationalities. The Scheffe test was also applied as a post hoc comparison.FindingsCognitive image attributes such as "good value for money," "good climate," "interesting and friendly people," "beautiful scenery and natural attractions," "interesting cultural attractions," "appealing local food (cuisine)" and "hygiene and cleanliness" are found to be less favorable in the perceptions of French tourists than those of British, German and Italian tourists. British, German and Italian tourists perceive Turkey as a more pleasant destination than French tourists. Overall, the findings suggest that a highly standardized international advertising campaign fails to boost the destination image for all nationalities.Practical implicationsThe TMCT officials should use the adaptation strategy in international advertising campaigns since the findings denote that the "one-size-fits all" approach is problematic. The TMCT should support and promote environmental sustainability efforts and green hotel practices to attract more tourists and use them in different communication channels.Originality/valueAssessment of affective and cognitive destination images (differences) is still an unresolved issue in the destination management and marketing literature. It seems that there is no empirical study investigating the cognitive and affective image attributes of a destination based on standardization versus adaptation approaches. This paper makes a contribution to the current literature by demonstrating that using the same image campaign in different markets is a practice that fails to achieve the intended goals.
Çevre bilinci, gelecek kaygısı ve minimalizm'in sürdürülebilir tüketim davranışı üzerindeki etkisi
(2024) Yurdakul, Didem; Küçükergin, Kemal Gürkan; Tourism Management
Bu araştırmanın amacı; çevre bilinci, gelecek kaygısı ve minimalizmin sürdürülebilir tüketim davranışı üzerindeki etkisini ve sürdürülebilir tüketim davranışının demografik özelliklere göre dağılımını belirlemektir. Bu amaç ile Ankara İlinde yaşayan 18 yaş üzerindeki 305 kişiden çevrimiçi olarak anket yöntemiyle veri toplanmıştır. Araştırmanın sonucuna göre çevre bilinci ve minimalizmin sürdürülebilir tüketim davranışı üzerinde anlamlı ve pozitif yönlü ilişkisi olduğu, gelecek kaygısının ise sürdürülebilir tüketim davranışı üzerinde etkili olmadığı sonucuna varılmıştır.
Citation Count: 14
Analyzing the role of constraints and motivations behind traveling in the prediction of destination choice: Evidence from PLS-SEM and fsQCA
(Wiley, 2021) Kucukergin, Kemal Gurkan; Caliskan, Caner; Dedeoglu, Bekir Bora; Birinci, Muhammet Cenk; Tourism Management
This study aims to examine the relationship among travel constraints, travel motivations, and destination choice via a multi-method approach. For this purpose, two studies and two analysis tools-PLS-SEM and fsQCA-were employed to conduct examinations in the context of two different target destinations (France and China). Findings revealed that travel constraints and travel motivations generally influenced destination choice. However, it was found that PLS-SEM and fsQCA results were not compatible for some relationships. In light of this and further findings, it was observed that the matter of destination choice is complex by nature.
Citation Count: 2
SOCIAL ASPECTS OF TOURISM ATMOSPHERE AND EMOTIONAL CONTAGION IN DESTINATIONS
(Emerald Group Publishing Ltd, 2020) Kucukergin, Kemal Gurkan; Dedeoglu, Bekir Bora; Tourism Management
In this chapter, emotional interactions between tourists and the individuals they are potentially in interaction with are examined within the scope of social aspects of tourism atmosphere. Emotional interactions were analysed under the framework of emotional contagion. Regardless of whether the fact that emotional contagion occurs in non-conscious or conscious way, tourists are open to emotional cues to come from other individuals. Emotions of other individuals can influence tourists' behavioural intentions by shaping their emotions. This chapter suggests a number of propositions, and develops a conceptual model to capture the role of emotional interactions.
Citation Count: 0
Booking.com Issue for Small Businesses in Turkey
(2020) Kılıçlar, Arzu; Küçükergin, Fulden Nuray; Aysen, Esin; Küçükergin, Kemal Gürkan; Tourism Management
Purpose – Established in Amsterdam in 1996, Booking.com has become one of the world's largesttravel e-commerce companies from a small Dutch venture. Booking.com offers its users access tomany accommodation facilities around the world. In this respect, the small accommodation facilitiesin many parts of the world which registered to the booking.com system and have the opportunityto reach the consumer on the other side of the world.Design/methodology/approach – Çeşme i s a small p rovince o f İ zmir, w hich i s f amous f or itswindsurf center, lodgings, and boutique hotels. These small hotels give services with few rooms ina warm atmosphere. Remarkably most of the owner/business exploiter of these small hotels doesthe most of the work of his/her hotels. Moreover, also they are the travel agency of themselves andhad been using Booking.com.Findings – However, it was restricted to use Booking.com in domestic reservations on 30 March2017 in Turkey. Due to the restriction of Booking.com in Turkey, many small businesses have beenadversely affected by this situation. This restriction has put these businesses into trouble in terms ofmarketing, especially since the service providers that are equivalent to the services provided byBooking.com are not fully efficient at that time.Discussion – This study aims to reveal the effects of booking.com restriction in Turkey,Çeşme/Alaçatı via interview method. In this study, it was interviewed with 12 hotel owner/businessexploiter in Çeşme/Alaçatı in 2017 and 2018 to reveal the problems of Booking.com’s domesticrestriction. It has seen that Booking.com restriction has various adverse effects on small businessesin Çeşme/Alaçatı.
Citation Count: 14
'What if this is my last chance?' : Developing a last-chance tourism motivation model
(Elsevier, 2020) Kucukergin, Kemal Gurkan; Gurlek, Mert; Tourism Management
Visiting disappearing attractions before they are gone has recently become a motivation for some tourists. From this viewpoint, the purpose of this study is to identify the precursory role of environmental consciousness in the determination of motivations concerning local attractions within the scope of last-chance tourism and the impacts of such elements of motivation on place satisfaction and recommendation. To this end, the study was conducted with 352 domestic tourists visiting Lake Salda, and the research model was tested based on Partial Least Square Structural Equation Modelling. The results indicate that environmental consciousness has a positive impact on all elements of motivation. Natural reflection, last-chance experience as well as fascination also have a positive impact on place satisfaction. Likewise, joining the story of the destination, fascination and place satisfaction are shown to have a positive impact on recommendation. The findings are further examined in detail using the importance-performance map analysis method.
Citation Count: 9
Does a highly standardized international advertising campaign contribute to the enhancement of destination image? Evidence from Turkey
(Emerald Group Publishing Ltd, 2022) Uner, M. Mithat; Karatepe, Osman M.; Cavusgil, S. Tamer; Kucukergin, Kemal Gurkan; Business; Tourism Management
Purpose - Does a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey's Home Global Image Campaign, the authors investigate this fundamental question. This would help the authors to understand whether there are significant differences in cognitive and affective image among tourist groups in Europe in a destination where there is a highly standardized international advertising campaign. Design/methodology/approach - Data collected from British, German, French and Italian tourists through the official Twitter account of the Turkish Ministry of Culture and Tourism (TMCT) were used to carry out the quantitative analysis. Analysis of variance test was performed to assess the differences in nationalities. The Scheffe test was also applied as a post hoc comparison. Findings - Cognitive image attributes such as "good value for money," "good climate," "interesting and friendly people," "beautiful scenery and natural attractions," "interesting cultural attractions," "appealing local food (cuisine)" and "hygiene and cleanliness" are found to be less favorable in the perceptions of French tourists than those of British, German and Italian tourists. British, German and Italian tourists perceive Turkey as a more pleasant destination than French tourists. Overall, the findings suggest that a highly standardized international advertising campaign fails to boost the destination image for all nationalities. Practical implications -The TMCT officials should use the adaptation strategy in international advertising campaigns since the findings denote that the "one-size-fits all" approach is problematic. The TMCT should support and promote environmental sustainability efforts and green hotel practices to attract more tourists and use them in different communication channels. Originality/value - Assessment of affective and cognitive destination images (differences) is still an unresolved issue in the destination management and marketing literature. It seems that there is no empirical study investigating the cognitive and affective image attributes of a destination based on standardization versus adaptation approaches. This paper makes a contribution to the current literature by demonstrating that using the same image campaign in different markets is a practice that fails to achieve the intended goals.
Citation Count: 0
Prediction of tourists' intention toward domestic vs international destinations in post-COVID-19 recovery: the role of COVID-19, future anxiety and solidarity
(Emerald Group Publishing Ltd, 2024) Kucukergin, Kemal Gurkan; Ozekici, Yakup Kemal; Sahin, Gonca Guzel; Tourism Management
PurposeThis paper aims to investigate, upon taking into consideration both symmetric and asymmetric effects, how the economic and psychological impact of the coronavirus disease 2019 (COVID-19) pandemic, solidarity and future anxiety affect travel intention and the willingness to support a destination (WSD). Furthermore, the study sheds light on whether these relationships vary between domestic and international destinations.Design/methodology/approachThe data are collected from 379 potential tourists. To detect and analyze the symmetrical and asymmetric effects, the covariance-based structural equation modeling (CB-SEM) and the fuzzy-set qualitative comparative analysis (fsQCA) are employed, respectively.FindingsIt is observed that, whereas only the effects of solidarity on travel intention and WSD differ in the CB-SEM, the fsQCA results include different recipes for the two groups.Originality/valueThere has not been much research done yet on the influence of future anxiety on tourists' decisions. Furthermore, it has not been thoroughly investigated whether solidarity has a different function for destinations within and outside of the country. In this respect, the study of both symmetric and asymmetric effects represents an important contribution to the literature.

Küçükergin, Kemal Gürkan

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Scholarly Output

31

Articles

18

Citation Count

375

Supervised Theses

9

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