Ağaoğlu, Erhan

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Profile URL
https://hdl.handle.net/20.500.14411/6720
Name Variants
A., Erhan
E.,Agaoglu
Ağaoğlu,E.
Erhan, Agaoglu
Agaoglu,E.
E., Ağaoğlu
Agaoglu,Erhan
Ağaoğlu, Erhan
Erhan Ağaoğlu
E.,Ağaoğlu
Agaoglu, Erhan
Erhan, Ağaoğlu
E., Agaoglu
A.,Erhan
Job Title
Araştırma Görevlisi
Email Address
erhan.agaoglu@atilim.edu.tr
Main Affiliation
Public Relations and Advertising
Status
Website
ORCID ID
0000-0003-0874-7857
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID

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3

Articles

3

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New Review of Hypermedia and Multimedia1
Sinop Üniversitesi Sosyal Bilimler Dergisi1
Southeast European and Black Sea Studies1
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Now showing 1 - 3 of 3
  • Thumbnail Image
    Article
    Reconfiguring Stoicism: Convergence of Self-Improvement and Masculinity on TikTok
    (Taylor & Francis Ltd, 2025) Agaoglu, Erhan
    This research examines the multimodal representations of Stoic content within TikTok. The research aimed to explore the multifaceted structure of an emerging digital philosophy discourse and its implications for contemporary socio-cultural dynamics. It explores a fragmented version of Stoicism, focussing on the affordances of algorithm-driven platforms and modularity principles. For multimodal discourse analysis, 20 highly viewed (>300,000) videos under the hashtags of #stoic and #stoicism are selected through purposeful sampling. It identifies the emergence of a fragmented Stoicism, built upon platform affordances and audio-visual modularity. Emerging themes include self-improvement, being dangerous and traditional masculinity remarking a divergence from popular and classical interpretations of Stoicism. Through these key themes, construction of an arbitrary link between hegemonic masculinity, glorified individualism and Stoicism is explored. Employing elements of aggression, self-isolation and self-improvement, TikTok content creates a novel discourse of Stoicism which is elusive, abstract, and reliant on visually driven narratives.
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    Article
    Hegemonık Erkekliğin İnşası: Fitness ve Oyunların Kesişimi
    (2025) Ağaoğlu, Erhan
    Bu araştırma, hegemonik erkekliğin inşası çerçevesinde fitness ve oyun alanlarına ilişkin tüketim pratiklerinin kesişimine odaklanmaktadır. Nitel araştırma paradigması içerisinde, her iki alanda da aktif olarak yer alan yedi erkek katılımcı ile yarı yapılandırılmış görüşmeler gerçekleştirilmiştir. Altı aşamalı tematik analizin sonuçları altı farklı tema ortaya koymuştur: üstünlük ve rekabetçilik, güç ve performans, başarılar ve kazançlar. Bu alanlardaki tüketim, normatif ve yüceltilmiş eril değerleri güçlendirmektedir. Katılımcılar, Baudrillard'ın eril tüketim modeline uygun olarak nesnel ve rasyonelleştirilmiş tüketim pratiklerini vurgulamışlardır. Bulgular, fitness ve oyunların hegemonik erkekliğin tüketim kalıpları aracılığıyla sürdürüldüğü platformlar olarak algılandığını göstermektedir. Çalışma, tüketimin cinsiyete dayalı boyutlarını vurgulayarak rasyonel tüketici davranışı varsayımlarına meydan okumaktadır. Ayrıca alternatif, kapsayıcı erkeklik anlayışlarını teşvik etmek için geleneksel toplumsal cinsiyet normlarının yapısöküme uğratılmasının öneminin altını çizmektedir. İleride yapılacak araştırmalar, kadın katılımcılar kapsayacak farklı perspektifleri içermelidir.
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    Article
    Persuasive Appeals, Thematic Content, and Affordances on TikTok: Evidence From the 2023 Turkey Presidential Elections
    (Routledge Journals, Taylor & Francis Ltd, 2025) Artan Ozoran, Beris; Seyidov, Ilgar; Agaoglu, Erhan
    TikTok has become a central arena for political communication, especially in engaging younger voters. This study examines how Recep Tayyip Erdo & gbreve;an and Kemal K & imath;l & imath;& ccedil;daro & gbreve;lu employed TikTok during the 2023 Turkish Presidential Election by analysing 265 videos through quantitative content analysis. Rather than directly measuring voter attitudes, we focus on how leaders' use of affordances (association, editability), thematic content, and rhetorical appeals related to audience engagement (likes, comments, shares). Results show that both leaders prominently highlighted the economy and relied on pathos-driven appeals, consistent with personalization in Turkish political campaigning. Regression analyses revealed that K & imath;l & imath;& ccedil;daro & gbreve;lu's 'other' and 'law/justice' themes significantly boosted engagement, while high use of association features (hashtags and mentions) reduced it. In Erdo & gbreve;an's case, ethos and pathos appeals strongly decreased engagement, whereas logos-based messages performed relatively better. For both leaders, longer videos predicted lower engagement. These findings illustrate how affordances and persuasive strategies interact to shape engagement on TikTok.