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Permanent URI for this collectionhttps://hdl.handle.net/20.500.14411/18
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Article Music Videos as Destination Marketing Tools: A Mixed-Method Approach Based on User-Generated Content(Routledge Journals, Taylor & Francis Ltd, 2026-05-18) Kozak, Metin; Karaca, Oktay; Sen-Kupeli, TugbaMarketing, as a dynamic concept, updates itself with the current developments both in the supply and/or demand side. The global integration of music, visual storytelling and social media is collectively about to change the marketing strategies of destinations. Therefore, this study aims to evaluate the role of music videos as audiovisual tools that shape destination image and travel intentions through the deeper analysis of user interactions and comments. Using a mixed methods design, 34,667 YouTube comments, qualitative in nature, were analysed and tested within the proposed conceptual model by conversion. As one of the pioneering empirical studies, the current study concludes that music videos are likely to attract potential visitors and improve destination image or awareness. Findings may guide improvements in upgrading the strategies to be applied for destination marketing by suggesting music videos as an effective tool and deepening the methodological perspective by converting qualitative data into quantitative metrics.Article Design of Care Environments for Alzheimer’s Disease: Developing Design Proposals Based on Healthcare Professionals’ Experiences with Cases from Türkiye and Evaluating with Global Design Criteria(Routledge Journals, Taylor & Francis Ltd, 2026-05-11) Özdem, Dilek Şahin; Görgül, EmineAlzheimer's disease (AD), a growing concern worldwide, affects memory, cognition, and daily functioning. As the need for supportive environments increases, interior design plays a crucial role in alleviating AD-related challenges by enhancing orientation, independence, and social interaction. This research aims to evaluate existing environments for dementia care facilities serving individuals with AD using evidence-based methods to inform future interior design efforts and to provide links between local cases and global discussions. This qualitative research is grounded in field observations from three Alzheimer's care centers in Turkey, semi-structured interviews with their healthcare professionals, and a comprehensive literature review. It evaluates the spatial layout, interior comfort, and facility equipment by examining their effects on patients' cognitive, sensory, and social well-being. The results are then compared to Alzheimer-friendly design principles developed by Fleming and Bennett, as highlighted in the World Alzheimer Report 2020. The results demonstrate that well-designed spatial environments can significantly support the needs of individuals with AD by enhancing sensory engagement, facilitating spatial orientation, and promoting social interaction. It also emphasizes the importance of customizing global design principles to fit local care practices. This research integrates international evidence-based design frameworks with Turkey's specific care context, supporting the development of therapeutic interior environments and furthering the discussion on dementia care design.Article Alternative Regimes of Truth: Anti-Gender Politics, Digital Platforms and Epistemic Struggles in Turkey(Routledge Journals, Taylor & Francis Ltd, 2026-03-02) Tektas, Ege Elif; Ozgur Keysan, AsumanIn the current landscape where anti-gender ideology is gaining momentum, opposition to LGBTQI+ rights and visibility is becoming entrenched in public discourse. In Turkey, digital platforms have emerged as critical sites for the dissemination of anti-gender rhetoric. This manuscript focuses on two X (formerly Twitter) accounts, Mesele LGBT and Aile Apartmanı, which emerged after 2022 in Turkey, to analyse how globally circulating anti-gender narratives are rearticulated in a local authoritarian-populist setting. Using Critical Discourse Analysis (CDA), the study shows that these platforms function not only as channels of communication but as producers of 'counterknowledge' that challenge and seek to replace rights-based and scientific epistemic frameworks. Drawing on a dataset of 1394 tweets (2022-2025), the manuscript demonstrates, first, how scientific discourse is selectively distorted to pathologise LGBTQI+ identities, and second, how nationalist-securitized narratives construct LGBTQI+ activism as a foreign threat, legitimizing state-led authoritarian intervention in matters of knowledge and rights. The study contends that anti-gender digital discourse in Turkey functions as an epistemological struggle, employing digital infrastructures to construct alternative truth regimes in line with nationalist, heteronormative, and authoritarian agendas.Article The Weak Link in the Chain: The (Surprisingly) Loose Ties Between Migrant Women and Women's Organizations in Turkey(Routledge Journals, Taylor & Francis Ltd, 2026-02-11) Gencoglu, Funda; Ozgur Keysan, AsumanThis article examines the fragmented solidarities between women's organizations and Syrian migrant women in Turkey, focusing on & Idot;stanbul, Gaziantep, and & Idot;zmir, the cities with the highest concentrations of Syrian migrants. Drawing on semi-structured interviews conducted with representatives from 25 women's organizations, the study investigates why feminist solidarity has remained elusive despite the shared gendered vulnerabilities of migrant women and Turkish women. The findings reveal that women's organizations are divided in their approaches to migrant women due to differing conceptualizations of the state, intersectionality, and traditional gender roles, as well as the cultural and socio-economic heterogeneity of Syrian women. These divisions are further compounded by structural constraints that limit opportunities for engagement and reinforce exclusionary attitudes. By situating these dynamics within the broader context of transnational feminist debates, the article argues that feminist solidarity is not a given but a contested and context-dependent process that requires active efforts to bridge divides. The study contributes to scholarship on migration and feminist solidarity by foregrounding the intersecting dimensions of gender, class, ethnicity, and state-civil society dynamics, emphasizing the need for rights-based, transformative solidarities over charity-based approaches. The article concludes with implications for feminist politics, migration policy, and pathways for future research, offering insights into fostering inclusive solidarities in global migration contexts.Article Hagia Sophia's Reconversion: Turkey's De-Europeanization through Lefebvre's Spatial Triad(Routledge Journals, Taylor & Francis Ltd, 2025-12-29) Akdemir, Tugba Gurcel; Resuloglu, CilgaHagia Sophia, as a monument of enduring historical and cultural significance, has long stood at the intersection of religious, spatial, and political transformations. Its successive conversions - from basilica to mosque, from museum to mosque again - constitute the layers of its multidimensional character and reflect its symbolic role beyond mere architecture as a palimpsest of meanings. Throughout history, sovereignty over Hagia Sophia has embodied hegemonic power, with its spatial reconfigurations serving political concerns and ideological narratives. This article argues that Turkey's recent de-Europeanization is materially and symbolically manifested in the 2020 reconversion of Hagia Sophia into a mosque. By situating this transformation within Lefebvre's triadic spatial model-perceived space, conceived space, and lived space, the study conceptualizes Hagia Sophia as a paradigmatic site where space, power, and politics intersect, offering an interdisciplinary framework that links the politics of Europeanization with the spatial production of power.Article Effects of a Parent-Implemented Shared Book Reading Program on Turkish Children: Low-SES Families(Routledge Journals, Taylor & Francis Ltd, 2026-01) Islek, Sinem; Turan, FigenThe effects of language and literacy skills developed during early childhood on subsequent literacy achievement are well-known. As children's first teachers are their parents, supporting these skills in the home environment is necessary. This study investigated the effect of the Shared Book Reading (SBR) program based on print awareness on children's language and early literacy skills in children from low socioeconomic households. Thirty - four mother-child dyads were randomly assigned to an intervention or a control group. Mothers in the intervention group attended training sessions on using shared book reading strategies through picture books for 12 weeks. The analyses revealed positive effects of the parent-implemented shared book reading program on early literacy skills and the early literacy environment. These findings highlight the potential positive impact of a parent-implemented shared book-reading program on the early literacy experiences and skills of children from low socioeconomic households. The findings show that the mothers in the intervention group were able to transform their children's home education environment into one that valued and contributed to the children's early literacy experiences and had a positive effect on early literacy skills.Article How TikTok Works for Digital Diplomacy During Conflict/War Times: The Cases of Russia-Ukraine and Israel-Gaza Conflicts(Routledge Journals, Taylor & Francis Ltd, 2025-12-14) Artan Ozoran, Beris; Seyidov, Ilgar; Erdogan, BurakDuring times of conflict and war, public diplomacy undergoes a significant transformation, with strategic communication shifting from traditional channels to highly visual and participatory digital platforms. Among these, TikTok has emerged as a key arena for states to shape perceptions and mobilize international audiences. This study explores how TikTok is utilized as a tool of digital diplomacy by examining the official accounts of Ukraine and Israel during the Russia - Ukraine war and the Israel - Gaza conflict. Drawing on Strategic Narrative Theory (SNT), the analysis categorizes state-produced content into system, identity, and issue narratives and investigates how these narrative types effect audience engagement on the platform. By integrating narrative analysis with quantitative engagement metrics, this research not only extends SNT into the context of short-form video platforms but also contributes to the growing literature on digital diplomacy in wartime contexts.Article Persuasive Appeals, Thematic Content, and Affordances on TikTok: Evidence From the 2023 Turkey Presidential Elections(Routledge Journals, Taylor & Francis Ltd, 2025-12-07) Artan Ozoran, Beris; Seyidov, Ilgar; Agaoglu, ErhanTikTok has become a central arena for political communication, especially in engaging younger voters. This study examines how Recep Tayyip Erdo & gbreve;an and Kemal K & imath;l & imath;& ccedil;daro & gbreve;lu employed TikTok during the 2023 Turkish Presidential Election by analysing 265 videos through quantitative content analysis. Rather than directly measuring voter attitudes, we focus on how leaders' use of affordances (association, editability), thematic content, and rhetorical appeals related to audience engagement (likes, comments, shares). Results show that both leaders prominently highlighted the economy and relied on pathos-driven appeals, consistent with personalization in Turkish political campaigning. Regression analyses revealed that K & imath;l & imath;& ccedil;daro & gbreve;lu's 'other' and 'law/justice' themes significantly boosted engagement, while high use of association features (hashtags and mentions) reduced it. In Erdo & gbreve;an's case, ethos and pathos appeals strongly decreased engagement, whereas logos-based messages performed relatively better. For both leaders, longer videos predicted lower engagement. These findings illustrate how affordances and persuasive strategies interact to shape engagement on TikTok.Article Living Between Belief and Consumption: Religiosity, Hedonism, and Life Satisfaction Among Turkish Youth(Routledge Journals, Taylor & Francis Ltd, 2025-12-12) Gungordu Belbag, Aybegum; Erbil, CihatThis study examines the relationships among religiosity, materialistic hedonism, control, discomfort, and life satisfaction among 256 young individuals in Turkey. Structural equation modeling shows that religiosity does not curb materialistic hedonism and positively affects control. Life satisfaction is positively influenced by control and materialistic hedonism, and negatively by discomfort. Turkish youth form hybrid identities and practices that integrate both faith and consumer desires. A few studies examine contexts like Turkey, where secularism and religiosity coexist, and religious beliefs fulfill broader social and economic functions. The co-existence of religious beliefs and consumerism -especially among middle and lower class youth- remains underexplored.Article Citation - WoS: 2Citation - Scopus: 2Kulturkampf to Partykampf? Democratic Backsliding and Democratic Satisfaction in Turkey(Routledge Journals, Taylor & Francis Ltd, 2025-11-10) Toros, Secil; Zeybek Kabakci, Gokce; Toros, EmreThis article examines why satisfaction with democracy can remain comparatively high in Turkey despite sustained democratic erosion, focusing on the joint role of cultural conflict and partisan identity. It advances the concept of Partykampf, a partisan-cultural fusion that conditions democratic attitudes and satisfaction in this particular case. Interaction models show that satisfaction is not explained by culture or partisanship alone: alignment with the governing bloc strongly amplifies the positive effect of traditional-religious cultural alignment and strong partisan identity, whereas equally strong opposition partisans report markedly lower satisfaction. We conclude that Partykampf offers a powerful lens for understanding how legitimacy perceptions persist during backsliding by reframing democracy through partisan success rather than procedural standards.