Browsing by Author "Uner, Mehmet Mithat"

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Citation - WoS: 9
Citation - Scopus: 10
Does Job Embeddedness Mediate the Effect of Resilience on Cabin Attendants' Career Satisfaction and Creative Performance?
(Mdpi, 2021) Eslamlou, Aram; Karatepe, Osman M.; Uner, Mehmet Mithat; Business; 05. School of Business; 01. Atılım University
An increasing body of research suggests job embeddedness (JE) as a motivational variable influencing employees' attitudinal and behavioral outcomes such as quitting intentions and task performance. Personal resources have been reported to affect JE and these outcomes. However, little work has investigated the antecedents and consequences of JE among cabin attendants. There is also a dearth of empirical research regarding the mechanism linking resilience to cabin attendants' affective and performance outcomes. Therefore, drawing on conservation of resources and JE theories, we propose a conceptual model that examines the interrelationships of resilience, JE, career satisfaction (CSAT), and creative performance (CPERF). Moreover, the model explores JE as a mediator of the impact of resilience on CSAT and CPERF. These linkages were tested via data collected from cabin attendants and their pursers. The findings from structural equation modeling reveal that resilience boosts cabin attendants' JE, CSAT, and CPERF. As predicted, JE is a mediator between resilience and CSAT. Our paper culminates with implications for theory and practice as well as future research directions.
Citation - WoS: 6
Citation - Scopus: 6
A Review of the Evolving Conceptualization of Internationalization From a Global Value Chain Perspective
(Emerald Group Publishing Ltd, 2023) Uner, Mehmet Mithat; Cigdemoglu, Ceyhan; Wang, Yihuai; Yalcin, Aybuke; Cavusgil, S. Tamer; Business; Public Relations and Advertising; 05. School of Business; 01. Atılım University
Purpose - The purpose of this paper is to reveal the assumptive concept of internationalization because it is discussed and understood in the international business (IB) literature. This paper develops a framework to reconceptualize internationalization in the context of global value chain (GVC) and sustainability. Based on this conceptual framework, this paper aims to formulate interrelated propositions to define internationalization.Design/methodology/approach - This paper reviews the assumptive conceptualization process based on empirical evidence obtained through qualitative, illustrative and descriptive content analysis methods. Through the collection and qualitative content analysis of milestone papers, this paper demonstrates the fragmentation of the concept of internationalization. This paper reviews the evolving nature of the concept of internationalization, analyzing the accumulative issues associated with defining internationalization, as well as its potential future development.Findings - This paper introduces a dynamic perspective on the evolving nature of the concept of internationalization and argue there is a need to reconceptualize internationalization in the context of the GVC and sustainability.Originality/value - After reviewing the context in which the term "internationalization " has been applied and taking into consideration the current trends in the IB, this paper formulates an updated definition of the term internationalization. This paper offers a viewpoint on the future direction of the concept of internationalization in light of the growing importance of sustainability within IB.
The "Trickle-Across" Phenomenon: Consumption-Mimicking in Emerging Markets in a Stress Environment
(Emerald Group Publishing Ltd, 2025) Gungordu Belbag, Aybegum; Deligonul, Seyda Z.; Uner, Mehmet Mithat; Cavusgil, S. Tamer; 01. Atılım University; 05. School of Business; Business; Tourism Management
Purpose - This study conceptualizes a novel framework called the "trickle-across" phenomenon to understand how middle-class consumers in emerging markets adapt their consumer behavior during economic crises. Unlike the trickle-down model based on upward emulation, the study explores how risk and uncertainty drive consumers to mimic their in-group. Design/methodology/approach - The study employs a conceptual review approach, synthesizing the crisis literature on middle-class consumer behavior across emerging markets. It offers four novel propositions to explain the socio-psychological underpinnings of the shift in middle-class consumer behavior. Findings - Under normal, low-anxiety conditions, middle-class consumers seek upward mobility through aspirational consumption and class emulation, referred to as trickle-down theory. However, during crises, heightened risk anxiety triggers a shift from upward emulation to lateral mimicry, where individuals conform to the consumption norms of their immediate social cohort. Socio-cultural influences play a critical role in risk trivialization and adapting to economic hardships. Originality/value - The study proposes the trickle-across phenomenon as a defining pattern of middle-class consumer behavior in emerging markets during crises. It shifts the focus from aspirational models to cohort-based survival strategies and highlights how socio-cultural factors help middle-class consumers adapt to economic hardships and preserve identity. The framework provides new insights for marketers, policymakers, and scholars.