A review of the evolving conceptualization of internationalization from a global value chain perspective

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2023

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Emerald Group Publishing Ltd

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Business
(2002)
We are a department that has been active for 22 years with the goal to determine the structural changes in economy and the problems of general business administration, to develop problem solving skills and to devise modelling techniques that fit our aims. Among our cornerstones are to graduate more students into administrative positions of our institutions, to help them realize their inner potential to be go-getters, to prepare them for the entrance exams for high-tier, well-respected public positions, and to help them participate graduate and doctorate degree programs at ease, nationally or internationally. In this regard, our course curriculum is constantly subject to updates. In addition, we do all in our power to graduate students that stand out, with double-major program opportunities. We make an effort to aid our students in kick-starting their professional life after completing a period of one semester at Private - Public institutions within the framework of our Cooperative Education Program.
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Public Relations and Advertising
(2000)
The Department of Public Relations and Advertising started its 4-year undergraduate degree program in 2000 under the School of Business. The Department of Public Relations and Advertising offers a program that stresses the skill of analytical thinking for students. The program is based on academic standpoints and supported by practices and new technologies. The department offers the opportunity to take elective courses from its own curriculum, or from other departments, in addition to theoretical and practical courses that complement each other. With a program offered in English, the Department of Public Relations and Advertising has mutual contracts with universities from Spain, the Netherlands and Finland within the scope of the “Erasmus Exchange Program”. In addition, the graduate degree program of “Public Relations and Advertising” under the Graduate School of social Sciences aims to sustain the continuity of undergraduate-level education and training, and to meet the demands of those pursuing to advance academically.

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Abstract

Purpose - The purpose of this paper is to reveal the assumptive concept of internationalization because it is discussed and understood in the international business (IB) literature. This paper develops a framework to reconceptualize internationalization in the context of global value chain (GVC) and sustainability. Based on this conceptual framework, this paper aims to formulate interrelated propositions to define internationalization.Design/methodology/approach - This paper reviews the assumptive conceptualization process based on empirical evidence obtained through qualitative, illustrative and descriptive content analysis methods. Through the collection and qualitative content analysis of milestone papers, this paper demonstrates the fragmentation of the concept of internationalization. This paper reviews the evolving nature of the concept of internationalization, analyzing the accumulative issues associated with defining internationalization, as well as its potential future development.Findings - This paper introduces a dynamic perspective on the evolving nature of the concept of internationalization and argue there is a need to reconceptualize internationalization in the context of the GVC and sustainability.Originality/value - After reviewing the context in which the term "internationalization " has been applied and taking into consideration the current trends in the IB, this paper formulates an updated definition of the term internationalization. This paper offers a viewpoint on the future direction of the concept of internationalization in light of the growing importance of sustainability within IB.

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UNER, MEHMET MITHAT/0000-0002-1802-2553

Keywords

Internationalization, Global value chains, Market entry modes, Strategies

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4

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Volume

33

Issue

4

Start Page

549

End Page

580

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