Factors Influencing Consumer Intention in Social Commerce Adoption

dc.authorid Mishra, Alok/0000-0003-1275-2050
dc.authorscopusid 8514029400
dc.authorscopusid 7201441575
dc.authorwosid Mishra, Alok/AAE-2673-2019
dc.contributor.author Akman, Ibrahim
dc.contributor.author Mishra, Alok
dc.contributor.other Software Engineering
dc.contributor.other Computer Engineering
dc.date.accessioned 2024-07-05T14:30:53Z
dc.date.available 2024-07-05T14:30:53Z
dc.date.issued 2017
dc.department Atılım University en_US
dc.department-temp [Akman, Ibrahim] Atilim Univ, Dept Comp Engn, Ankara, Turkey; [Mishra, Alok] Atilim Univ, Dept Software Engn, Ankara, Turkey en_US
dc.description Mishra, Alok/0000-0003-1275-2050 en_US
dc.description.abstract Purpose - Social media remarkably changed the way of interaction between the consumers and organizations. -The increased acceptance of social media has given rise to social commerce (s-commerce) and s-commerce usage is gradually increasing over the last few years. The progressive development of technologies suggests that s-commerce will become the mainstream for marketing and a literature survey indicates that there have not been many studies in this area. The purpose of this paper is to predict the factors influencing consumer intention towards the adoption of s-commerce. Design/methodology/approach - This study uses a survey approach with reference to important behavioural factors such as satisfaction, ethics, trust, enjoyment/easiness, social pressure and awareness. The research model was developed to be in line with the available literature. The data were collected using a five-point Likert scale and the research model was tested using least square regression. Findings - The results showed that user intention is significantly and positively related to perceived trust, enjoyment/easiness, social pressure, satisfaction and awareness. Also, "intention" was found to be a significant mediating factor for actual usage. Research limitations/implications - First, the questionnaire was a "snap-shot" instead of longitudinal study. Second, future research should use other moderating variables that may affect the usage of social media. Also the study could apply a variant of research methods to include other techniques such as interviews, which allow for deeper understanding of the problem and issues. Practical implications - Social media represents an important platform for electronic commerce and has one of the most metamorphic impacts on business. Therefore, investigating the usage of s-commerce with reference to important behavioural factors could provide valuable information for companies in establishing policies and strategies. It could also be useful for management studies and researchers in understanding the consumers' attitude towards usage of social media for commercial purposes. Social implications- S-commerce creates opportunities for firms. Based on findings this research provides insights with major implications for marketers, who would like to generate direct sales on social network platforms. Originality/value - Existing literature focusses largely on the effectiveness of social media. Only a handful has endeavoured to analyse s-commerce systems and the literature on consumers' behaviour in using s-commerce is not mature yet. This study is one of the few studies in this field, and aims to predict and explain the user acceptance of social media for commercial purposes. en_US
dc.identifier.citationcount 96
dc.identifier.doi 10.1108/ITP-01-2016-0006
dc.identifier.endpage 370 en_US
dc.identifier.issn 0959-3845
dc.identifier.issn 1758-5813
dc.identifier.issue 2 en_US
dc.identifier.scopus 2-s2.0-85020177918
dc.identifier.startpage 356 en_US
dc.identifier.uri https://doi.org/10.1108/ITP-01-2016-0006
dc.identifier.uri https://hdl.handle.net/20.500.14411/625
dc.identifier.volume 30 en_US
dc.identifier.wos WOS:000404809400006
dc.identifier.wosquality Q2
dc.institutionauthor Mıshra, Alok
dc.institutionauthor Akman, Kamil İbrahim
dc.language.iso en en_US
dc.publisher Emerald Group Publishing Ltd en_US
dc.relation.publicationcategory Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı en_US
dc.rights info:eu-repo/semantics/closedAccess en_US
dc.scopus.citedbyCount 138
dc.subject Conceptual model en_US
dc.subject Empirical study en_US
dc.subject Human computer interaction (HCI) en_US
dc.subject E-service en_US
dc.subject Electronic mediated environment en_US
dc.title Factors Influencing Consumer Intention in Social Commerce Adoption en_US
dc.type Article en_US
dc.wos.citedbyCount 98
dspace.entity.type Publication
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