Üniversite öğrencilerinin ınstagram'da ideal benlik arayışı ve tüketim ilişkisi
Loading...
Date
2021
Authors
Özgen, Özlen
Journal Title
Journal ISSN
Volume Title
Publisher
Open Access Color
OpenAIRE Downloads
OpenAIRE Views
Abstract
Bu çalışmanın amacı Instagram'da ideal benlik arayışı için benlik sunumu yapan üniversite öğrencilerinin sergiledikleri performansın tüketim ile olan ilişkisini ortaya koymaktır. Çalışmada üniversite öğrencilerinin ideal benliklerini inşa etmek adına ihtiyaç duydukları sosyal onay uğraşları, bu çabayı gösterirken tükettikleri ürünler ve nesnelleştirilmiş benlik unsurları araştırılmıştır. Ayrıca kişilerin ötekinin gözünde izlenim oluşturmaya yönelik tutumları da incelenip bu alandaki benlik sunumlarına dair çıkarımlar yapılmıştır. Araştırma derinlemesine görüşme metoduyla katılımcıların söyledikleri ve söylediklerini ifade ederken gözlenen davranışları temel veri kaynağı olarak ele alınmak üzere nitel olarak gerçekleştirilmiştir. Araştırmanın veri analizinde tematik analiz yönteminden yararlanılmıştır. Araştırmaya Atılım Üniversitesi İşletme Fakültesi Halkla İlişkiler ve Reklamcılık Bölümü ile Siyaset Bilimi ve Kamu Yönetimi Bölümü lisans öğrencilerinden 26 kişi katılmıştır. Çalışmanın sonucunda üniversite öğrencilerinin Instagram'da ideal benlik arayışları için gerçekleştirdikleri tüm eylemlerin tüketim ile ilişkisi olduğunu bulgusuna ulaşılmıştır.
The purpose of this study is to reveal the relationship between consumption and the performance of university students who unwittingly find themselves in search of the ideal self on Instagram. In this study, the social approval efforts that university students need in order to build their ideal self, the products they consume while making this effort, and the objectified self-elements were examined. In addition to this, the self-presentation performances of individuals for the positive impressions that they try to create in the minds of others through their Instagram sharing were also examined. The research was conducted by the in depth-interview method. Within this method, what the sample said was analysed and the behaviours of the sample while expressing itself were observed. Thematic analysis method was used in the data analysis of the research. 26 undergraduate students participated from the Departments of Public Relations and Advertising and the Departments of Political Science and Public Administration of the Atılım University School of Business. As a result of the study, it was found that all the actions taken by university students in search of the ideal self on Instagram are related to consumption.
The purpose of this study is to reveal the relationship between consumption and the performance of university students who unwittingly find themselves in search of the ideal self on Instagram. In this study, the social approval efforts that university students need in order to build their ideal self, the products they consume while making this effort, and the objectified self-elements were examined. In addition to this, the self-presentation performances of individuals for the positive impressions that they try to create in the minds of others through their Instagram sharing were also examined. The research was conducted by the in depth-interview method. Within this method, what the sample said was analysed and the behaviours of the sample while expressing itself were observed. Thematic analysis method was used in the data analysis of the research. 26 undergraduate students participated from the Departments of Public Relations and Advertising and the Departments of Political Science and Public Administration of the Atılım University School of Business. As a result of the study, it was found that all the actions taken by university students in search of the ideal self on Instagram are related to consumption.
Description
Keywords
Halkla İlişkiler, Benlik algısı, Benlik arayışı, Benlik değeri, Benlik imajı, Public Relations, Self perception, Benlik kontrolü, Self-search, Benlik kuramı, Self-worth, Self image, Benlik kurguları, Self-control, Self theory, Benlik saygısı, Self-contruals, Benlik sunumu, Self esteem, Self-presentation, Benlik tipleri, Self-construals
Turkish CoHE Thesis Center URL
Fields of Science
Citation
WoS Q
Scopus Q
Source
Volume
Issue
Start Page
0
End Page
109