The New Middle Class in Emerging Markets: How Values and Demographics Influence Discretionary Consumption

dc.authorid UNER, MEHMET MITHAT/0000-0002-1802-2553
dc.authorid Güngördü Belbağ, Aybegüm/0000-0001-8704-0045
dc.authorid Cavusgil, S. Tamer/0000-0003-1947-492X
dc.authorscopusid 57236956700
dc.authorscopusid 24315151000
dc.authorscopusid 13805205500
dc.authorscopusid 6603748728
dc.authorwosid UNER, MEHMET MITHAT/JUF-8521-2023
dc.authorwosid Güngördü Belbağ, Aybegüm/A-8849-2018
dc.contributor.author Belbag, Aybegum G.
dc.contributor.author Uner, M. Mithat
dc.contributor.author Cavusgil, Erin
dc.contributor.author Cavusgi, S. Tamer
dc.contributor.other Business
dc.date.accessioned 2024-07-05T15:28:17Z
dc.date.available 2024-07-05T15:28:17Z
dc.date.issued 2019
dc.department Atılım University en_US
dc.department-temp [Belbag, Aybegum G.] Bartin Univ, Fac Econ & Adm Sci, Dept Business Adm, Bartin, Turkey; [Uner, M. Mithat] Atilim Univ, Sch Business, Ankara, Turkey; [Cavusgil, Erin] Univ Michigan, Sch Management, Flint, MI 48503 USA; [Cavusgi, S. Tamer] Georgia State Univ, J Mack Robinson Coll Business, POB 3989, Atlanta, GA 30302 USA; [Cavusgi, S. Tamer] Univ South Australia, Business Sch, Adelaide, SA, Australia; [Cavusgi, S. Tamer] Univ Leeds, Business Sch, Leeds, W Yorkshire, England en_US
dc.description UNER, MEHMET MITHAT/0000-0002-1802-2553; Güngördü Belbağ, Aybegüm/0000-0001-8704-0045; Cavusgil, S. Tamer/0000-0003-1947-492X en_US
dc.description.abstract The rise of new middle-class consumers in rapidly transforming emerging markets has attracted the attention of Western business executives. What they know about this growing segment of customers will determine whether they succeed or fail in these markets. The present study examines the factors that drive the discretionary consumption of this new middle class, including the effects of consumerist values, religious values, occupation, education levels, and ownership of fixed assets. The study draws its insights from data gathered from 391 new middle-class consumers in Ankara, the second-largest city in Turkey. The findings provide important implications for businesses, both indigenous and foreign. An overall implication is that managers ought to understand and qualify the new middle class in emerging markets not simply by their access to disposable income but by deeper attitudinal and behavioral characteristics. en_US
dc.identifier.citationcount 9
dc.identifier.doi 10.1002/tie.21980
dc.identifier.endpage 337 en_US
dc.identifier.issn 1096-4762
dc.identifier.issn 1520-6874
dc.identifier.issue 2 en_US
dc.identifier.scopus 2-s2.0-85061031480
dc.identifier.scopusquality Q2
dc.identifier.startpage 325 en_US
dc.identifier.uri https://doi.org/10.1002/tie.21980
dc.identifier.uri https://hdl.handle.net/20.500.14411/2767
dc.identifier.volume 61 en_US
dc.identifier.wos WOS:000457764200020
dc.institutionauthor Üner, Mehmet Mithat
dc.language.iso en en_US
dc.publisher Wiley en_US
dc.relation.publicationcategory Makale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı en_US
dc.rights info:eu-repo/semantics/openAccess en_US
dc.scopus.citedbyCount 20
dc.subject consumerist values en_US
dc.subject emerging markets en_US
dc.subject Iceberg Model en_US
dc.subject new middle class en_US
dc.subject religious values en_US
dc.subject Turkey en_US
dc.title The New Middle Class in Emerging Markets: How Values and Demographics Influence Discretionary Consumption en_US
dc.type Article en_US
dc.wos.citedbyCount 11
dspace.entity.type Publication
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