İnal, Yavuz

Profile Picture
Profile URL
https://hdl.handle.net/20.500.14411/8485
Name Variants
Inal, Yavuz
Y.,Inal
I., Yavuz
Y., Inal
İ.,Yavuz
Yavuz, Inal
İnal, Yavuz
Inal,Y.
Yavuz, İnal
I.,Yavuz
Y.,İnal
İnal,Y.
Job Title
Doktor Öğretim Üyesi
Email Address
yavuz.inal@atilim.edu.tr
Main Affiliation
Information Systems Engineering
Status
Former Staff
Website
ORCID ID
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID

Sustainable Development Goals

NO POVERTY1
NO POVERTY
0
Research Products
ZERO HUNGER2
ZERO HUNGER
0
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GOOD HEALTH AND WELL-BEING3
GOOD HEALTH AND WELL-BEING
0
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QUALITY EDUCATION4
QUALITY EDUCATION
0
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GENDER EQUALITY5
GENDER EQUALITY
0
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CLEAN WATER AND SANITATION6
CLEAN WATER AND SANITATION
0
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AFFORDABLE AND CLEAN ENERGY7
AFFORDABLE AND CLEAN ENERGY
0
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DECENT WORK AND ECONOMIC GROWTH8
DECENT WORK AND ECONOMIC GROWTH
0
Research Products
INDUSTRY, INNOVATION AND INFRASTRUCTURE9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
2
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REDUCED INEQUALITIES10
REDUCED INEQUALITIES
0
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SUSTAINABLE CITIES AND COMMUNITIES11
SUSTAINABLE CITIES AND COMMUNITIES
0
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RESPONSIBLE CONSUMPTION AND PRODUCTION12
RESPONSIBLE CONSUMPTION AND PRODUCTION
0
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CLIMATE ACTION13
CLIMATE ACTION
0
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LIFE BELOW WATER14
LIFE BELOW WATER
0
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LIFE ON LAND15
LIFE ON LAND
0
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PEACE, JUSTICE AND STRONG INSTITUTIONS16
PEACE, JUSTICE AND STRONG INSTITUTIONS
1
Research Products
PARTNERSHIPS FOR THE GOALS17
PARTNERSHIPS FOR THE GOALS
0
Research Products
This researcher does not have a Scopus ID.
This researcher does not have a WoS ID.
Scholarly Output

11

Articles

8

Views / Downloads

4/8

Supervised MSc Theses

1

Supervised PhD Theses

0

WoS Citation Count

168

Scopus Citation Count

226

Patents

0

Projects

0

WoS Citations per Publication

15.27

Scopus Citations per Publication

20.55

Open Access Source

6

Supervised Theses

1

JournalCount
Universal Access in the Information Society3
18th IFIP WG 6.11Conference on e-Business, e-Services, and e-Society (I3E) -- SEP 18-20, 2019 -- Norwegian Univ Sci & Technol, Fac Informat Technol & Elect Engn, Dept Comp, Trondheim, NORWAY1
Aslib Journal of Information Management1
Future Internet1
16th IFIP TC 13 International Conference on Human-Computer Interaction (INTERACT) -- SEP 25-29, 2017 -- Indian Inst Technol, Mumbai, INDIA1
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End date: 2021Start date: 2020

Scholarly Output Search Results

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  • Thumbnail Image
    Article
    Citation - WoS: 16
    Citation - Scopus: 20
    The Effects of the Content Elements of Online Banner Ads on Visual Attention: Evidence From An-Eye Study
    (Mdpi, 2021) Peker, Serhat; Menekse Dalveren, Gonca Gokce; Inal, Yavuz; Dalveren, Gonca Gokce Menekse
    The aim of this paper is to examine the influence of the content elements of online banner ads on customers' visual attention, and to evaluate the impacts of gender, discount rate and brand familiarity on this issue. An eye-tracking study with 34 participants (18 male and 16 female) was conducted, in which the participants were presented with eight types of online banner ads comprising three content elements-namely brand, discount rate and image-while their eye movements were recorded. The results showed that the image was the most attractive area among the three main content elements. Furthermore, the middle areas of the banners were noticed first, and areas located on the left side were mostly noticed earlier than those on the right side. The results also indicated that the discount areas of banners with higher discount rates were more attractive and eye-catching compared to those of banners with lower discount rates. In addition to these, the participants who were familiar with the brand mostly concentrated on the discount area, while those who were unfamiliar with the brand mostly paid attention to the image area. The findings from this study will assist marketers in creating more effective and efficient online banner ads that appeal to customers, ultimately fostering positive attitudes towards the advertisement.