Eşiyok, Elif

Profile Picture
Profile URL
https://hdl.handle.net/20.500.14411/6991
Name Variants
E., Esiyok
Eşiyok, Elif
Eşiyok E.
E.,Esiyok
E., Elif
Eşiyok,E.
Elif, Esiyok
E.,Elif
E.,Eşiyok
ESIyok, Elif
Esiyok,E.
E., Eşiyok
Esiyok, Elif
Elif, Eşiyok
Eşiyok Sönmez, Elif
Job Title
Doçent Doktor
Email Address
elif.esiyok@atilim.edu.tr
Main Affiliation
Public Relations and Advertising
Status
Website
ORCID ID
0000-0001-9486-7067
Scopus Author ID
57211610581
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
GYJ-6561-2022

Sustainable Development Goals

NO POVERTY1
NO POVERTY
0
Research Products
ZERO HUNGER2
ZERO HUNGER
0
Research Products
GOOD HEALTH AND WELL-BEING3
GOOD HEALTH AND WELL-BEING
1
Research Products
QUALITY EDUCATION4
QUALITY EDUCATION
5
Research Products
GENDER EQUALITY5
GENDER EQUALITY
0
Research Products
CLEAN WATER AND SANITATION6
CLEAN WATER AND SANITATION
0
Research Products
AFFORDABLE AND CLEAN ENERGY7
AFFORDABLE AND CLEAN ENERGY
0
Research Products
DECENT WORK AND ECONOMIC GROWTH8
DECENT WORK AND ECONOMIC GROWTH
0
Research Products
INDUSTRY, INNOVATION AND INFRASTRUCTURE9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
0
Research Products
REDUCED INEQUALITIES10
REDUCED INEQUALITIES
2
Research Products
SUSTAINABLE CITIES AND COMMUNITIES11
SUSTAINABLE CITIES AND COMMUNITIES
0
Research Products
RESPONSIBLE CONSUMPTION AND PRODUCTION12
RESPONSIBLE CONSUMPTION AND PRODUCTION
0
Research Products
CLIMATE ACTION13
CLIMATE ACTION
0
Research Products
LIFE BELOW WATER14
LIFE BELOW WATER
0
Research Products
LIFE ON LAND15
LIFE ON LAND
0
Research Products
PEACE, JUSTICE AND STRONG INSTITUTIONS16
PEACE, JUSTICE AND STRONG INSTITUTIONS
0
Research Products
PARTNERSHIPS FOR THE GOALS17
PARTNERSHIPS FOR THE GOALS
1
Research Products
Documents

12

Citations

134

h-index

5

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Documents

11

Citations

115

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Scholarly Output

37

Articles

25

Views / Downloads

110/355

Supervised MSc Theses

9

Supervised PhD Theses

0

WoS Citation Count

114

Scopus Citation Count

134

Patents

0

Projects

0

WoS Citations per Publication

3.08

Scopus Citations per Publication

3.62

Open Access Source

12

Supervised Theses

9

JournalCount
Handbook of Research on New Media Applications in Public Relations and Advertising3
Aesthetic Plastic Surgery2
İletişim Kuram ve Araştırma Dergisi2
Selçuk İletişim2
Türkiye İletişim Araştırmaları Dergisi (Online)2
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Type: Book

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  • Thumbnail Image
    Book
    Citation - Scopus: 1
    Handbook of Research on New Media Applications in Public Relations and Advertising
    (IGI Global, 2020) Esiyok,E.
    As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today's consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners. © 2021 by IGI Global. All rights reserved.