Eşiyok, Elif

Profile Picture
Profile URL
https://hdl.handle.net/20.500.14411/6991
Name Variants
E., Esiyok
Eşiyok, Elif
Eşiyok E.
E.,Esiyok
E., Elif
Eşiyok,E.
Elif, Esiyok
E.,Elif
E.,Eşiyok
ESIyok, Elif
Esiyok,E.
E., Eşiyok
Esiyok, Elif
Elif, Eşiyok
Eşiyok Sönmez, Elif
Job Title
Doçent Doktor
Email Address
elif.esiyok@atilim.edu.tr
Main Affiliation
Public Relations and Advertising
Status
Website
ORCID ID
0000-0001-9486-7067
Scopus Author ID
57211610581
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
GYJ-6561-2022

Sustainable Development Goals

NO POVERTY1
NO POVERTY
0
Research Products
ZERO HUNGER2
ZERO HUNGER
0
Research Products
GOOD HEALTH AND WELL-BEING3
GOOD HEALTH AND WELL-BEING
1
Research Products
QUALITY EDUCATION4
QUALITY EDUCATION
5
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GENDER EQUALITY5
GENDER EQUALITY
0
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CLEAN WATER AND SANITATION6
CLEAN WATER AND SANITATION
0
Research Products
AFFORDABLE AND CLEAN ENERGY7
AFFORDABLE AND CLEAN ENERGY
0
Research Products
DECENT WORK AND ECONOMIC GROWTH8
DECENT WORK AND ECONOMIC GROWTH
0
Research Products
INDUSTRY, INNOVATION AND INFRASTRUCTURE9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
0
Research Products
REDUCED INEQUALITIES10
REDUCED INEQUALITIES
2
Research Products
SUSTAINABLE CITIES AND COMMUNITIES11
SUSTAINABLE CITIES AND COMMUNITIES
0
Research Products
RESPONSIBLE CONSUMPTION AND PRODUCTION12
RESPONSIBLE CONSUMPTION AND PRODUCTION
0
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CLIMATE ACTION13
CLIMATE ACTION
0
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LIFE BELOW WATER14
LIFE BELOW WATER
0
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LIFE ON LAND15
LIFE ON LAND
0
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PEACE, JUSTICE AND STRONG INSTITUTIONS16
PEACE, JUSTICE AND STRONG INSTITUTIONS
0
Research Products
PARTNERSHIPS FOR THE GOALS17
PARTNERSHIPS FOR THE GOALS
1
Research Products
Documents

12

Citations

134

h-index

5

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Documents

11

Citations

115

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Scholarly Output

37

Articles

25

Views / Downloads

110/355

Supervised MSc Theses

9

Supervised PhD Theses

0

WoS Citation Count

114

Scopus Citation Count

134

Patents

0

Projects

0

WoS Citations per Publication

3.08

Scopus Citations per Publication

3.62

Open Access Source

12

Supervised Theses

9

JournalCount
Handbook of Research on New Media Applications in Public Relations and Advertising3
Aesthetic Plastic Surgery2
İletişim Kuram ve Araştırma Dergisi2
Selçuk İletişim2
Türkiye İletişim Araştırmaları Dergisi (Online)2
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Scholarly Output Search Results

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    Book Part
    Citation - Scopus: 2
    A Study on Influencers' Role in the Buying-Decision Process Within the Context of Word-Of Marketing: A Comparison Between Usa and Turkey
    (IGI Global, 2020) Medani,T.A.; Şahin,C.; Esiyok,E.
    The aim of this study is to explore influencers' role in buying-decision process within the context of word-of-mouth marketing and how it differs among different countries. Therefore, to make a comparison between the two countries, United States of America and Turkey are chosen. In the study, in-depth interview technique was used to obtain the data. Interviews were conducted with 20 participants who used Instagram and followed at least one influencer. Ten participants were from United States of America and 10 were from Turkey. In total, three themes were identified. Following the analysis, it was found that trust is very important. If the followers did not trust influencers, they would not prefer to buy or try the product that they have suggested. © 2021, IGI Global.