Belbağ, Aybegüm Güngördü

Profile Picture
Profile URL
https://hdl.handle.net/20.500.14411/10875
Name Variants
Aybegüm Güngördü Belbağ
Belbag, Aybegum Gungordu
Gungordu, Aybegum Gungordu
Belbag, Aybegum Belbag
Aybegum G.
Belbağ, A. G.
Güngördü, Aybegüm
Gungordu, A. B.
Gungordu Belbag, Aybegum
Job Title
Profesor Doktor
Email Address
aybegum.belbag@atilim.edu.tr
Main Affiliation
Business
Status
Current Staff
Website
ORCID ID
0000-0001-8704-0045
Scopus Author ID
57236956700
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
A-8849-2018

Sustainable Development Goals

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Documents

14

Citations

153

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6

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Documents

12

Citations

97

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Scholarly Output

6

Articles

6

Views / Downloads

85/14

Supervised MSc Theses

0

Supervised PhD Theses

0

WoS Citation Count

17

Scopus Citation Count

24

Patents

0

Projects

0

WoS Citations per Publication

2.83

Scopus Citations per Publication

4.00

Open Access Source

2

Supervised Theses

0

JournalCount
International Journal of Emerging Markets1
İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi1
Journal of Economic and Administrative Sciences1
Journal of Financial Services Marketing1
Thunderbird International Business Review1
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    Article
    Consumer Behavior and Sustainability: What Role Does Eco-Friendly Packaging Play in Emerging Markets
    (Emerald Publishing, 2025) Güngördü Belbağ, A.
    Purpose – This study aims to offer a systematic review of eco-friendly packaged products from the consumer perspective in emerging markets. Design/methodology/approach – This study analyzed 47 Web of Science and SCOPUS articles using the PRISMA and theory-context-characteristics-methodology (TCCM) framework. Findings – This systematic review shows that prior research was mainly quantitative and relied heavily on the theory of planned behavior. This study categorized the articles by personal, product, price, place, promotion and external factors. Research primarily focused on personal factors, especially values and attitudes. Place-related factors were the least studied. Few studies explored mediators and moderators of purchase intention. Originality/value – This study shifts the focus of eco-friendly packaging research toward the consumer perspective, which was underexplored in the existing literature, particularly in emerging markets. While prior studies have primarily centered on manufacturers, this review synthesizes prior research showing that consumer behavior, knowledge and perception play a critical role in advancing sustainability and circular economy goals. This systematic review is the first to address this gap in emerging markets and offers implications for policymakers and businesses aiming to promote sustainable consumption in diverse socioeconomic settings. © 2025 Emerald Publishing Limited