Belbağ, Aybegüm Güngördü

Profile Picture
Profile URL
https://hdl.handle.net/20.500.14411/10875
Name Variants
Aybegüm Güngördü Belbağ
Belbag, Aybegum Gungordu
Gungordu, Aybegum Gungordu
Belbag, Aybegum Belbag
Aybegum G.
Belbağ, A. G.
Güngördü, Aybegüm
Gungordu, A. B.
Gungordu Belbag, Aybegum
Job Title
Profesor Doktor
Email Address
aybegum.belbag@atilim.edu.tr
Main Affiliation
Business
Status
Current Staff
Website
ORCID ID
0000-0001-8704-0045
Scopus Author ID
57236956700
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
A-8849-2018

Sustainable Development Goals

SDG data is not available
Documents

14

Citations

145

h-index

6

Go to Scopus profile
Documents

12

Citations

94

Go to WoS profile
Scholarly Output

5

Articles

5

Views / Downloads

77/73

Supervised MSc Theses

0

Supervised PhD Theses

0

WoS Citation Count

17

Scopus Citation Count

24

WoS h-index

1

Scopus h-index

1

Patents

0

Projects

0

WoS Citations per Publication

3.40

Scopus Citations per Publication

4.80

Open Access Source

1

Supervised Theses

0

Google Analytics Visitor Traffic

JournalCount
International Journal of Emerging Markets1
Journal of Economic and Administrative Sciences1
Journal of Financial Services Marketing1
Thunderbird International Business Review1
Turkish Studies1
Current Page: 1 / 1

Scopus Quartile Distribution

Competency Cloud

GCRIS Competency Cloud

Filters

20191
Reset filters

Settings

Author: Belbag, Aybegum G.

Scholarly Output Search Results

Now showing 1 - 1 of 1
  • Thumbnail Image
    Article
    Citation - WoS: 17
    Citation - Scopus: 24
    The New Middle Class in Emerging Markets: How Values and Demographics Influence Discretionary Consumption
    (Wiley, 2019) Belbag, Aybegum G.; Uner, M. Mithat; Cavusgil, Erin; Cavusgi, S. Tamer
    The rise of new middle-class consumers in rapidly transforming emerging markets has attracted the attention of Western business executives. What they know about this growing segment of customers will determine whether they succeed or fail in these markets. The present study examines the factors that drive the discretionary consumption of this new middle class, including the effects of consumerist values, religious values, occupation, education levels, and ownership of fixed assets. The study draws its insights from data gathered from 391 new middle-class consumers in Ankara, the second-largest city in Turkey. The findings provide important implications for businesses, both indigenous and foreign. An overall implication is that managers ought to understand and qualify the new middle class in emerging markets not simply by their access to disposable income but by deeper attitudinal and behavioral characteristics.